9. The Benefits
• Sites are viewable on all mobile/tablet devices
• No need to zoom in to read the content
• Time & money saving - no need separate device sites
• Mobile SEO friendly - Google & Bing recommend it
http://speckyboy.com/2012/06/04/bing-google-recommend-responsive-web-design/
• Increase in CTR & Conversion
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11. 3. Train account managers in your specialism
Case Study – The PPC Challenge
12. A common problem for the PPC affiliate…
The client already works with
an agency, so it’s a no go...
The client won’t grant anyone
access to their AdWords account...
I don’t really get what brand +
generic means?
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Program restrictions are there for a reason – advertisers obviously have to protect themselves. But don’t let this hold you back from researching and approaching them about a bespoke deal!
Firebox had great PPC overage around Christmas time, but few advertisers can cover every impression at peak times - and Found noticed several gaps where we could help: one of which was on variations of the HD Summit Goggles product.
On approaching Firebox for a partnership, last Christmas, the program had a “no PPC direct linking allowed” policy. However, Found’s research showed that Firebox wasn’t showing Google ads on some of the ‘less obvious’ generic keywords, related to their products.2 conference calls, 1 forecast and a “no touch” SLA later, and we agreed a direct linking PPC deal on all terms that Firebox didn’t want (see HD Summit Goggles example above). The keywords we covered, drove the advertiser an incremental £50,000 revenue per month. The partnership was extended into 2012.