3. The Company
Founded in 2005 by Mike and Olly
The UK’s number #1 FREE Cashback site
Over 40 staff in our three UK offices
Only cashback site in UK with a cashback
guarantee
Olly
Mike
4. The Stats
• Over 1.5m registered members
• Listing over 3,400 advertisers
• Driving over 17m page impressions per month
6. The Brief
High street retailer in a competitive,
price cutting market
Wanted to take focus away from just
price cutting , vouchers and
commission increases
Looking to select one affiliate to run 5
month long campaign with, focusing on
a different product set each month
Main campaign focus was customer
engagement, not just the number of
sales it generates
7. The Campaign
Campaign included:
Monthly Blogs
Monthly Competitions
CPA Increases
Newsletter Coverage
Branded site exposure
Social Media Activity
8. The Competitions
£1,000 of Prizes each month
Main form of engagement with members
Different form of competition each month
Different ways of promoting competitions
(Facebook vs. banners and blogs)
9. The Reporting
Sales and Clicks on each placement
Product set reporting
New customer vs. Existing customer reporting
Engagement Stats
Facebook likes, shares, comments,
Twitter re-tweets and replies
Comments on blogs
Competition stats –
Number of Entries
Sources of the traffic, etc
10. The Results
Example Month 1– 200+ competition entries via blog comments.
200%+ traffic increase, 100%+ Sales increase.
Example Month 2 –700+ competition entries, 400%+ traffic increase,
100%+ sales increase
Example Month 3 – 30+ Christmas Carols created, 100+ votes for best
carols, 5 YouTube videos, 250%+ traffic increase, 130+% sales increase
…………… And one very happy advertiser!