3. The enormous growth of online retailing (+ online advertising) 3 Why the home market? Market Context 2 The inefficient, inconvenient experience of buying home design & furnishing products and services 1 Lack of opportunity for online engagement around home despite there being a buoyant TV and publishing market 3
4. Highly fragmented UK furniture market with three key players with 6.2%, 5,6% and 5,5% market share respectively [Verdict 2006] 2007 the US home furnishing and furniture market was worth $121 bn and expected to grow by 55% by 2015 (15% online) Why the home market? Market Opportunity UK online sales for homewares, furniture and floorcoverings for 2006 were thought to represent 5% of the total £14bn market
14. Use the price slider to find the look for your budget Select individual products at the price for you, shortlist, or click to buy mydeco Experience Buy the Look (to suit all budgets)
17. With 46% of homeowners choosing to make structural, interior design or decorating improvements to their homes, data from RICS Building Cost Information Service, provides users with up-to-date, instant prices for all types of home renovation work Users get specific costs for jobs, taking into account size of the job and where the customer lives, a great starting point when considering options mydeco Experience Budget for home improvement jobs
25. Flash/Java widget with integrated, contextual RSS flows to provide greater depth of engagement in the brand content The widget will be placed as an rich media unit (MPU) on high traffic contextual sites. This enables drive to site from multiple sources - wherever the widget is published. The widget and integrated RSS flows have been designed to optimise natural search rankings (SERPs) ecosystem Content widget
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