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Mobile Internet - Peter Glaeser

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auexpo Conference
auexpo Conference

Peter Glaeser, Mobile Internet, marketing, affiliate, a4uexpo, a4uexpo London

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Affiliate Marketing on the Mobile Internet a presentation by Peter Glaeser for a4uexpo London, 14 October 2008
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional vs. Mobile Screen sizes and resolutions?
Traditional vs. Mobile Input devices?
Traditional vs. Mobile Connection speed?
Traditional vs. Mobile Cookies, JavaScript, Flash?
Traditional vs. Mobile Conclusion: 1. technical limitations 2. different user experience 3. alternative solutions needed
Traditional vs. Mobile Solutions for advertisers: 1. create separate .mobi sites 2. shorten URLs 3. get rid of tracking pixels 4. build server-based tracking
Traditional vs. Mobile Solutions for networks: 1. forget tracking via frontend 2. no cookies or Javascript 3. let the advertiser track 4. batch import data via backend
Traditional vs. Mobile Solutions for affiliates: 1. stop using tracking pixels 2. start using sub IDs 3. know which handsets convert 4. test it youself
Traffic Sources unpaid: existing user base, other media, search engine optimisation paid: direct deals, ad networks, search engine marketing
Monetisation Methods direct deals: hard to set up, often no tracking ad networks: CPM/PPC based, low payouts, no tracking problems affiliate programmes: CPA based, higher payouts, direct relationships, mobile conversion tracking needed
Monetisation Methods existing advertisers: mostly from mobile entertainment industry, very few from retail missing advertisers: bookings (travel, dining, entertainment)‏ local deliveries (groceries, pizza)‏ content (news, music, videos, movies)‏ social services (networking, dating)‏
Summary 1. enough users there already 2. traffic can be quite inexpensive 3. still relatively little competition 4. affiliates can adopt mobile quickly 5. more advertisers needed 6. lots of opportunities for start-ups
Peter Glaeser Managing Director of Mobile Space Ltd. ( sponsormob ad network)‏ blog: www.peterglaeser.com Twitter: peterglaeser networks: LinkedIn, XING, Facebook
Peter Glaeser Managing Director of Mobile Space Ltd. ( sponsormob ad network)‏ blog: www.peterglaeser.com Twitter: peterglaeser networks: LinkedIn, XING, Facebook Q&A

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Mobile Internet - Peter Glaeser

  • 1. Affiliate Marketing on the Mobile Internet a presentation by Peter Glaeser for a4uexpo London, 14 October 2008
  • 2.
  • 3. Traditional vs. Mobile Screen sizes and resolutions?
  • 4. Traditional vs. Mobile Input devices?
  • 5. Traditional vs. Mobile Connection speed?
  • 6. Traditional vs. Mobile Cookies, JavaScript, Flash?
  • 7. Traditional vs. Mobile Conclusion: 1. technical limitations 2. different user experience 3. alternative solutions needed
  • 8. Traditional vs. Mobile Solutions for advertisers: 1. create separate .mobi sites 2. shorten URLs 3. get rid of tracking pixels 4. build server-based tracking
  • 9. Traditional vs. Mobile Solutions for networks: 1. forget tracking via frontend 2. no cookies or Javascript 3. let the advertiser track 4. batch import data via backend
  • 10. Traditional vs. Mobile Solutions for affiliates: 1. stop using tracking pixels 2. start using sub IDs 3. know which handsets convert 4. test it youself
  • 11. Traffic Sources unpaid: existing user base, other media, search engine optimisation paid: direct deals, ad networks, search engine marketing
  • 12. Monetisation Methods direct deals: hard to set up, often no tracking ad networks: CPM/PPC based, low payouts, no tracking problems affiliate programmes: CPA based, higher payouts, direct relationships, mobile conversion tracking needed
  • 13. Monetisation Methods existing advertisers: mostly from mobile entertainment industry, very few from retail missing advertisers: bookings (travel, dining, entertainment)‏ local deliveries (groceries, pizza)‏ content (news, music, videos, movies)‏ social services (networking, dating)‏
  • 14. Summary 1. enough users there already 2. traffic can be quite inexpensive 3. still relatively little competition 4. affiliates can adopt mobile quickly 5. more advertisers needed 6. lots of opportunities for start-ups
  • 15. Peter Glaeser Managing Director of Mobile Space Ltd. ( sponsormob ad network)‏ blog: www.peterglaeser.com Twitter: peterglaeser networks: LinkedIn, XING, Facebook
  • 16. Peter Glaeser Managing Director of Mobile Space Ltd. ( sponsormob ad network)‏ blog: www.peterglaeser.com Twitter: peterglaeser networks: LinkedIn, XING, Facebook Q&A