James Little, Peter Chaplin and James Mansfield - Effective European Performance Based e-mail marketing for Affiliates
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Europe 2010
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James Little, Peter Chaplin and James Mansfield - Effective European Performance Based e-mail marketing for Affiliates
- 1. Effective European Performance Based Email Marketing for Affiliates
- 2. Introduction
- 3. Speakers James Little Client Services Director AffiliateFuture UK Peter Chaplin Director FreeMaxMedia Jim Mansfield CEO Intela
- 6. Affiliate Marketing through Email
- 8. SEGMENTATION
- 9. MULTIPLE CALL TO ACTION POINTS
- 10. PERSONALISATION
- 14. MONETISE AN UNUSED ASSET
- 15. IMPROVE CONVERSION RATE
- 16. PERSONAL & ANTICIPATED
- 18. RETURN ON INVESTMENT
- 20. Getting into the Inbox
- 21. Privacy Laws EU Directive – the Privacy and Electronic Communications Act 2003
- 23. ISP Reputation
- 24. Summary Privacy law compliance is essential But Inbox delivery is the hardest part And one leaving point…. FaceBook could change the game again
- 25. Segmentation and Testingin European Email Marketing
- 26. Email in Europe Bigger, mainstream brands seem to opt for email in Europe, which means they demand more control over their affiliate programmes
- 27. What to Expect The email affiliate should expect: To always use only advertiser approved ‘from’ and ‘subject’ lines To prepare a test message prior to every broadcast (broadcast cannot go out unless message is advertiser approved) Specific date and times for campaigns to go out that are agreed upon by advertiser and publisher All leads are subject to approval by advertiser – there is no guaranteed payment on pixel fire. Make sure to understand payment terms prior to doing business, they are often times longer than in the UK or US
- 28. Segmentation Benefits Higher CPM rates More efficient use of infrastructure Relevance to user The top three fields would be: Gender, age, & postcode
- 30. Testing We test an offer to our clicker file to gauge performance Offer performance is judged by eCPM If the eCPM is higher than the average eCPM for that list, we will broadcast to the rest of our database
- 31. Seat Campaign
- 32. eCPM by Country
- 33. Case Studies
- 35. Case Study – Moon Bingo & OfferX
- 37. Case Study – PlanetaDirecto Email advertising through AffiliateFutureaccounts for approx 23% of all sales Planeta generates through all online channels (not only affiliate marketing). Average conversion from lead to sale is 10% across all affiliates. This conversion rate increase to an average of 16% and a high of 30% for some products when promoted through email as a channel. Through email marketing, AffiliateFuture has helped this client to increase their gross margin by over 25% on the products we promote. PlanetaDirecto sees the following as the core benefits of email marketing as an affiliate channel – segmentation, improved conversion and the ability to drive high volume in a short time period..
Hinweis der Redaktion
- + Introduction to session+ 45 minute session+ What they are going to see in the session+ Q&A at the end+
- + Introduction to session+ 45 minute session+ What they are going to see in the session+ Q&A at the end+
- + Introduction to session+ 45 minute session+ What they are going to see in the session+ Q&A at the end+