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How to Increase your Conversion Rate

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HOW TO PROACTIVELY INCREASE CONVERSION RATES
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
New Button – 27% increase in clickthroughs… … and 3% decrease in sales! Button Variant Visual Payment Page Uplift Sales Conversion Rate Uplift “ Buy” (control) 0.00% 0.00% “ Select” (new) 27.30% -2.96%
WHAT HAS BEEN HAPPENING… Traffic Driving Retention CONVERSION
A/B testing takes one element from a web page and trials it against a second variation. This process determines the most effective version for achieving your desired outcome. A/B testing is simple, effective and yields results extremely quickly. Tangible gains are obvious and easy to implement. ,[object Object],CONVERSION MANAGEMENT maxymiser TM
Which one won?
6.45% less wasted traffic! 6.45% Increase in Applications! Maxybox Lift on control Variant1 6.45% Control 0%
MULTIVARIATE TESTING / OPTIMISING Allows testing of multiple areas of a web page with many variations of content
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONVERSION MANAGEMENT
Test Variants
New Page – 119% increase in clicks on Join Free Double digit increase in Subscriptions Content Combination Lift on control 1 119% 2 112% 3 112% 4 104% Etc … Default Content 0.00%
SCRAPING THE SURFACE ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASINO LANDING PAGE vs New header and message: 16% more click throughs 6.5% increase in Registrations
CASINO LANDING PAGE TEST PAGE & VARIANTS
CASINO LANDING PAGE TEST PAGE & VARIANTS
RESULTS New Page – 37% increase in call to action clicks £200,000 increase in revenue
Test Variants
 
New Page – 14% increase in flow through checkout!! Content Variant Conversion rate Lift on control Page 1 85.43% 14.11% Control (Page 85) 74.87% 0.00%
CONVERSION MANAGEMENT, ADVANCED Personalise content: Move from one site fits all to tailored sites / pages for different users to increase relevance and conversion rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TARGETING
CONVERSION MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TEST PLATFORMS ,[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS?

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How to Increase your Conversion Rate

  • 1. HOW TO PROACTIVELY INCREASE CONVERSION RATES
  • 2.
  • 3.  
  • 4. New Button – 27% increase in clickthroughs… … and 3% decrease in sales! Button Variant Visual Payment Page Uplift Sales Conversion Rate Uplift “ Buy” (control) 0.00% 0.00% “ Select” (new) 27.30% -2.96%
  • 5. WHAT HAS BEEN HAPPENING… Traffic Driving Retention CONVERSION
  • 6.
  • 8. 6.45% less wasted traffic! 6.45% Increase in Applications! Maxybox Lift on control Variant1 6.45% Control 0%
  • 9. MULTIVARIATE TESTING / OPTIMISING Allows testing of multiple areas of a web page with many variations of content
  • 10.
  • 12. New Page – 119% increase in clicks on Join Free Double digit increase in Subscriptions Content Combination Lift on control 1 119% 2 112% 3 112% 4 104% Etc … Default Content 0.00%
  • 13.
  • 14. CASINO LANDING PAGE vs New header and message: 16% more click throughs 6.5% increase in Registrations
  • 15. CASINO LANDING PAGE TEST PAGE & VARIANTS
  • 16. CASINO LANDING PAGE TEST PAGE & VARIANTS
  • 17. RESULTS New Page – 37% increase in call to action clicks £200,000 increase in revenue
  • 19.  
  • 20. New Page – 14% increase in flow through checkout!! Content Variant Conversion rate Lift on control Page 1 85.43% 14.11% Control (Page 85) 74.87% 0.00%
  • 21.
  • 23.
  • 24.