1. Facebook social readers - a case study
Martin Belam
October 2012
@currybet
facebook.com/currybet
emblem-digital.com

2. @currybet

3. Launched in September 2011
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4. Read, watch and listen Guardian content in Facebook
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5. An opt-in way of consuming Guardian content
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6. People were very vocal about it
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7. Very vocal indeed
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8. Why design it like that?
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9. Had one metric in mind...
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10. ...but actually shifted this one
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11. It was an experiment
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12. Any page was potentially a viral landing page
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13. It spawned new conversations around old content
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14. And presented a new revenue opportunity
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15. I was making a weekly dashboard. That upset some people.
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16. YouTube clips aren’t journalism
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17. But neither are TV listings
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18. A young, male audience primed to distribute
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19. Facebook referrals briefly eclipsed Google
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20. And then everybody said they “collapsed”
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21. Any graph that starts from a high peak...
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22. But “Reads” are not prominent anymore
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23. The Guardian added “Agree / Disagree”
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24. Unfavourably compared to the “Right / Wrong” table
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25. Some actions speak louder
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26. The water carrier
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27. If I could turn back time...
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28. Facebook social readers - a case study
Martin Belam
October 2012
@currybet
facebook.com/currybet
emblem-digital.com