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Developing Profitable Websites
   with Mash-ups and APIs


               Amo Sokhi, Head of ShopWindow
Agenda
• Background & Terminology
• Advantages to your Business
• Scope within Affiliates
• Case Study : citysearch.com
• Summary
Understanding the Technology
Definitions

• Application Programming Interfaceacross the Internet
     data exchange between applications or systems (API)


• Mashup Solution more than one source (typically using APIs)
    Combining data from


• Cloud Computing products available through the internet (the cloud)
     Accessing services or
Business Case: APIs
Packages vs. Services
           Datafeed




                Data
                          Shift in Technology developments
                                   Datafeed
                Feed




Datafeed               Datafeeds              Datafeed       API
               The ability to work through the Internet (Cloud)
                                       DF

              DF




                             Cost effective way of working
Advantages to Business
General Advantages

  • Faster Development
  • Maintenance and Development
  • Supported Services
  • Mashup different services
  • Greater Flexibility
Advantages to Business
Affiliate Marketing

  • What makes your application unique
  • Develop portfolio of sites quicker
  • Automated, regular updates
  • Data Integrity
      • Enhancement
      • Enrichment
Scope within Affiliates

• Developing demands of demand, speed of service
       interaction, information on todays user


• On going requirement of innovation
       banners and links, content units, datafeeds, APIs


• Shorter Development lifecycles delivering hoc basis ROI
        Less resource, less planning, beter ability to work on ad higher
Mashup Case study
   CitySearch.com
CitySearch Mashup
Overview
Similar to view london, citysearch.com offers users
info on restaurants, hotels, nightlife, shopping and
services in US cities




Purposecomprehensive map facility that
To provide a
Plots a users interests in a clear, meaningful
way, which bolts onto the current website
Developing Profitable APIs - Amarath Sokhi - ShopWindow
Developing Profitable APIs - Amarath Sokhi - ShopWindow
Developing Profitable APIs - Amarath Sokhi - ShopWindow
Developing Profitable APIs - Amarath Sokhi - ShopWindow
Developing Profitable APIs - Amarath Sokhi - ShopWindow
Developing Profitable APIs - Amarath Sokhi - ShopWindow
Developing Profitable APIs - Amarath Sokhi - ShopWindow
Developing Profitable APIs - Amarath Sokhi - ShopWindow
Developing Profitable APIs - Amarath Sokhi - ShopWindow
Developing Profitable APIs - Amarath Sokhi - ShopWindow
Summary
Transition from Packages to Services has led to
abundance of services through the Internet

Innovation must be high consideration to meet needs
of today's user

Mashups offer innovation; allowing you to focus on
core business strategies.
Common APIs
Thank you

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Developing Profitable APIs - Amarath Sokhi - ShopWindow

  • 1. Developing Profitable Websites with Mash-ups and APIs Amo Sokhi, Head of ShopWindow
  • 2. Agenda • Background & Terminology • Advantages to your Business • Scope within Affiliates • Case Study : citysearch.com • Summary
  • 4. Definitions • Application Programming Interfaceacross the Internet data exchange between applications or systems (API) • Mashup Solution more than one source (typically using APIs) Combining data from • Cloud Computing products available through the internet (the cloud) Accessing services or
  • 6. Packages vs. Services Datafeed Data Shift in Technology developments Datafeed Feed Datafeed Datafeeds Datafeed API The ability to work through the Internet (Cloud) DF DF Cost effective way of working
  • 7. Advantages to Business General Advantages • Faster Development • Maintenance and Development • Supported Services • Mashup different services • Greater Flexibility
  • 8. Advantages to Business Affiliate Marketing • What makes your application unique • Develop portfolio of sites quicker • Automated, regular updates • Data Integrity • Enhancement • Enrichment
  • 9. Scope within Affiliates • Developing demands of demand, speed of service interaction, information on todays user • On going requirement of innovation banners and links, content units, datafeeds, APIs • Shorter Development lifecycles delivering hoc basis ROI Less resource, less planning, beter ability to work on ad higher
  • 10. Mashup Case study CitySearch.com
  • 11. CitySearch Mashup Overview Similar to view london, citysearch.com offers users info on restaurants, hotels, nightlife, shopping and services in US cities Purposecomprehensive map facility that To provide a Plots a users interests in a clear, meaningful way, which bolts onto the current website
  • 22. Summary Transition from Packages to Services has led to abundance of services through the Internet Innovation must be high consideration to meet needs of today's user Mashups offer innovation; allowing you to focus on core business strategies.