Europe 2010

3. Leading search marketing & web development agency

4. Service local, national and international clients

5. Industry leader in SEO for 14 years

7. Improve specific rankings

8. Increase good traffic

10. Captures all requests to site, so more accurate

11. Can’t get browser information like you can with javascript tags

15. It does the job

17. Advanced Web Metrics With Google Analytics Great book by Brian Clifton Order at Wiley.com Use special 25% off code : CLTF2

18. Improving On Page Check the keyword report and look at the bounce rate. Higher than average means it is unlikely to be relevant – tweak content.

19. Improving Content Check the content report Check for low bounce rates Check the top 10 and bottom 10 pages by $ Index values if Ecommerce Add some $ value in for data

21. Imperative add on for Google Analytics

24. Always have target list of keywords to focus on.

26. Target those keywords that are on page 2+ and are converting.

28. Finding new areas in WMT

30. Now it is perhaps obsolete due to WMT

31. Is rank checking software still necessary?

35. Google Gap – Webmaster tools “csl sofas” – 14,800 impressions globally in March Far less than search volume, but we may not be in 100% of searches -140 clicks through to the site

36. Google Gap - Analytics “csl sofas” – 142 visits 2 more visits than clicks Not a bad margin of error – but why the difference?

38. Grabs keywords from Analytics

39. Rank Checks them

40. Shows you their potential clicks if they were at position x

46. Very interesting “top 100 lists”

47. Compare which keywords you and your key competitors’ share

50. Great way to optimise keywords for conversions

52. Regularly check target keywords and identify new targets

53. Keep a close eye on conversion funnels