6. An effective channel for delivering
New Customers…
40
Fashion Retailer
35
30
25
20
15
10
% of post-click Sales
from NEW customers
5
0
1 2 3 4 5 6 7 8 9 10
7. Matching User intent to Product Level Creative….
Products
viewed
Branding consistent
with other activity
Products
recommende
d
Promotional messaging to drive
greater interaction
10. Date Optimisation
40-9 days before departure
Tickets
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29 Dec – 29 Jan
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2011, 1.8M Zettabytes, which is 1.8 trillion gigabytes in 500 quadrillion files and more than doubling every two years. That's nearly as many bits of information in the digital universe as stars in our physical universe
Show 3 types of site visitors – never purchased, lapsed, and current (recent purchase)Criteo can reach any type of customer a brand is looking to attract, from people who have never bought from its site, to those who may not have bought for some time as well as regular customers. With the vast majority of visitors to brand websites leaving without buying, Criteo is the most effective way to bring back these valuable potential customers. In fact, over 25% of the sales that Criteo delivers are from people who have never bought from that brand. In the same way, Criteo can also help brands bring back lapsed customers who have not bought in a while with offers and incentives while existing customers can be shown complementary products and services.
Show 3 types of site visitors – never purchased, lapsed, and current (recent purchase)Criteo can reach any type of customer a brand is looking to attract, from people who have never bought from its site, to those who may not have bought for some time as well as regular customers. With the vast majority of visitors to brand websites leaving without buying, Criteo is the most effective way to bring back these valuable potential customers. In fact, over 25% of the sales that Criteo delivers are from people who have never bought from that brand. In the same way, Criteo can also help brands bring back lapsed customers who have not bought in a while with offers and incentives while existing customers can be shown complementary products and services.
Each Criteo ad features products the person has already looked at but did not buy, as well as products which Criteo recommends. The outcome is a completely tailor-made ad which continues to adapt and change as a person’s browsing behaviour changes.