SlideShare a Scribd company logo

Affiliate Marketing Attribution by Kevin Edwards

•Download as PPT, PDF•
•
auexpo Conference
auexpo Conference
Business
1 of 5
The evolution of commissions 4% 6% 5%
What does value look like? Value System AOV? New Customer Acquisition? Sales Volume? Contribution in the sales journey? Conversion Rate? ‘ Intelligent’ commission setting Persistency of purchase? Click to sale Latency
What could you look at? Existing New New vs. existing % returning & how often Average spend & type of product
Interpreting the data Average Orders over six months Average Order Value over six months % of New Customers over 6 & 12 months
Putting it into practice New & existing commissions Category level commissions

Recommended

Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero GrigorakiBehavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero Grigorakiauexpo Conference
 
Anatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin EdwardsAnatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin Edwardsauexpo Conference
 
A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)auexpo Conference
 
Performance in Traditional & Mobile Media
Performance in Traditional & Mobile MediaPerformance in Traditional & Mobile Media
Performance in Traditional & Mobile Mediaauexpo Conference
 
Customer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportCustomer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportDemand Metric
 
Developing Email Campaigns that Educate and Convert
Developing Email Campaigns that Educate and ConvertDeveloping Email Campaigns that Educate and Convert
Developing Email Campaigns that Educate and ConvertAct-On Software
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingMatomy Media Group
 
Tracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingTracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingAffiliate Summit
 

Recommended

Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero GrigorakiBehavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero Grigorakiauexpo Conference
 
Anatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin EdwardsAnatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin Edwardsauexpo Conference
 
A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)auexpo Conference
 
Performance in Traditional & Mobile Media
Performance in Traditional & Mobile MediaPerformance in Traditional & Mobile Media
Performance in Traditional & Mobile Mediaauexpo Conference
 
Customer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportCustomer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportDemand Metric
 
Developing Email Campaigns that Educate and Convert
Developing Email Campaigns that Educate and ConvertDeveloping Email Campaigns that Educate and Convert
Developing Email Campaigns that Educate and ConvertAct-On Software
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingMatomy Media Group
 
Tracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingTracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingAffiliate Summit
 
Affiliate marketing Key Strategies For 2016
Affiliate marketing Key Strategies For 2016 Affiliate marketing Key Strategies For 2016
Affiliate marketing Key Strategies For 2016 Visualsoft
 
E Marketing Plan
E Marketing PlanE Marketing Plan
E Marketing Plandeepa
 
Megan Ketchum
Megan KetchumMegan Ketchum
Megan KetchumHilary Ip
 
E-Commerce Platform
E-Commerce PlatformE-Commerce Platform
E-Commerce Platformedabols
 
Customer Lifecycle Management in 2019 and Beyond
Customer Lifecycle Management in 2019 and BeyondCustomer Lifecycle Management in 2019 and Beyond
Customer Lifecycle Management in 2019 and BeyondCleverTap
 
LSA18: Reviews & Rankings - 2018 and Beyond
LSA18: Reviews & Rankings - 2018 and BeyondLSA18: Reviews & Rankings - 2018 and Beyond
LSA18: Reviews & Rankings - 2018 and BeyondLocalogy
 
Suresh Teckchandani - Ancestry
Suresh Teckchandani - AncestrySuresh Teckchandani - Ancestry
Suresh Teckchandani - AncestryHilary Ip
 
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...auexpo Conference
 
The 360 degree customer view infographic
The 360 degree customer view infographicThe 360 degree customer view infographic
The 360 degree customer view infographicRecoSense Infosolutions
 
Lead Life
Lead LifeLead Life
Lead LifeLeadLife Solutions
 
Cmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersCmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersZensar Technologies Ltd.
 
Voucher Codes: Promotional Marketing
Voucher Codes: Promotional MarketingVoucher Codes: Promotional Marketing
Voucher Codes: Promotional MarketingSiteVisibility
 
Ryan Brennan
Ryan Brennan Ryan Brennan
Ryan Brennan Hilary Ip
 
An Introduction to Affiliate Marketing for the iGaming Industry
An Introduction to Affiliate Marketing for the iGaming IndustryAn Introduction to Affiliate Marketing for the iGaming Industry
An Introduction to Affiliate Marketing for the iGaming Industrykieragoymour
 
Customer Retention: The Key To Growth
Customer Retention: The Key To GrowthCustomer Retention: The Key To Growth
Customer Retention: The Key To GrowthExponea
 
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...National Retail Federation
 
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...auexpo Conference
 
Loyalty
LoyaltyLoyalty
Loyaltyhengfu
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
 
Quantifying the impact of marketing campaigns on your business using Real Impact
Quantifying the impact of marketing campaigns on your business using Real ImpactQuantifying the impact of marketing campaigns on your business using Real Impact
Quantifying the impact of marketing campaigns on your business using Real ImpactCleverTap
 
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...auexpo Conference
 
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found auexpo Conference
 

More Related Content

What's hot

Affiliate marketing Key Strategies For 2016
Affiliate marketing Key Strategies For 2016 Affiliate marketing Key Strategies For 2016
Affiliate marketing Key Strategies For 2016 Visualsoft
 
E Marketing Plan
E Marketing PlanE Marketing Plan
E Marketing Plandeepa
 
Megan Ketchum
Megan KetchumMegan Ketchum
Megan KetchumHilary Ip
 
E-Commerce Platform
E-Commerce PlatformE-Commerce Platform
E-Commerce Platformedabols
 
Customer Lifecycle Management in 2019 and Beyond
Customer Lifecycle Management in 2019 and BeyondCustomer Lifecycle Management in 2019 and Beyond
Customer Lifecycle Management in 2019 and BeyondCleverTap
 
LSA18: Reviews & Rankings - 2018 and Beyond
LSA18: Reviews & Rankings - 2018 and BeyondLSA18: Reviews & Rankings - 2018 and Beyond
LSA18: Reviews & Rankings - 2018 and BeyondLocalogy
 
Suresh Teckchandani - Ancestry
Suresh Teckchandani - AncestrySuresh Teckchandani - Ancestry
Suresh Teckchandani - AncestryHilary Ip
 
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...auexpo Conference
 
The 360 degree customer view infographic
The 360 degree customer view infographicThe 360 degree customer view infographic
The 360 degree customer view infographicRecoSense Infosolutions
 
Cmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersCmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersZensar Technologies Ltd.
 
Voucher Codes: Promotional Marketing
Voucher Codes: Promotional MarketingVoucher Codes: Promotional Marketing
Voucher Codes: Promotional MarketingSiteVisibility
 
Ryan Brennan
Ryan Brennan Ryan Brennan
Ryan Brennan Hilary Ip
 
An Introduction to Affiliate Marketing for the iGaming Industry
An Introduction to Affiliate Marketing for the iGaming IndustryAn Introduction to Affiliate Marketing for the iGaming Industry
An Introduction to Affiliate Marketing for the iGaming Industrykieragoymour
 
Customer Retention: The Key To Growth
Customer Retention: The Key To GrowthCustomer Retention: The Key To Growth
Customer Retention: The Key To GrowthExponea
 
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...National Retail Federation
 
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...auexpo Conference
 
Loyalty
LoyaltyLoyalty
Loyaltyhengfu
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
 
Quantifying the impact of marketing campaigns on your business using Real Impact
Quantifying the impact of marketing campaigns on your business using Real ImpactQuantifying the impact of marketing campaigns on your business using Real Impact
Quantifying the impact of marketing campaigns on your business using Real ImpactCleverTap
 

What's hot (20)

Affiliate marketing Key Strategies For 2016
Affiliate marketing Key Strategies For 2016 Affiliate marketing Key Strategies For 2016
Affiliate marketing Key Strategies For 2016
 
E Marketing Plan
E Marketing PlanE Marketing Plan
E Marketing Plan
 
Megan Ketchum
Megan KetchumMegan Ketchum
Megan Ketchum
 
E-Commerce Platform
E-Commerce PlatformE-Commerce Platform
E-Commerce Platform
 
Customer Lifecycle Management in 2019 and Beyond
Customer Lifecycle Management in 2019 and BeyondCustomer Lifecycle Management in 2019 and Beyond
Customer Lifecycle Management in 2019 and Beyond
 
LSA18: Reviews & Rankings - 2018 and Beyond
LSA18: Reviews & Rankings - 2018 and BeyondLSA18: Reviews & Rankings - 2018 and Beyond
LSA18: Reviews & Rankings - 2018 and Beyond
 
Suresh Teckchandani - Ancestry
Suresh Teckchandani - AncestrySuresh Teckchandani - Ancestry
Suresh Teckchandani - Ancestry
 
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
 
The 360 degree customer view infographic
The 360 degree customer view infographicThe 360 degree customer view infographic
The 360 degree customer view infographic
 
Lead Life
Lead LifeLead Life
Lead Life
 
Cmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersCmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age Customers
 
Voucher Codes: Promotional Marketing
Voucher Codes: Promotional MarketingVoucher Codes: Promotional Marketing
Voucher Codes: Promotional Marketing
 
Ryan Brennan
Ryan Brennan Ryan Brennan
Ryan Brennan
 
An Introduction to Affiliate Marketing for the iGaming Industry
An Introduction to Affiliate Marketing for the iGaming IndustryAn Introduction to Affiliate Marketing for the iGaming Industry
An Introduction to Affiliate Marketing for the iGaming Industry
 
Customer Retention: The Key To Growth
Customer Retention: The Key To GrowthCustomer Retention: The Key To Growth
Customer Retention: The Key To Growth
 
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
 
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
 
Loyalty
LoyaltyLoyalty
Loyalty
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing Database
 
Quantifying the impact of marketing campaigns on your business using Real Impact
Quantifying the impact of marketing campaigns on your business using Real ImpactQuantifying the impact of marketing campaigns on your business using Real Impact
Quantifying the impact of marketing campaigns on your business using Real Impact
 

More from auexpo Conference

Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...auexpo Conference
 
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found auexpo Conference
 
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District auexpo Conference
 
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...auexpo Conference
 
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...auexpo Conference
 
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton auexpo Conference
 
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...auexpo Conference
 
Influence, Networking and Marketing
Influence, Networking and MarketingInfluence, Networking and Marketing
Influence, Networking and Marketingauexpo Conference
 
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. ZanoxThe Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. Zanoxauexpo Conference
 
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of KaizenCRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of Kaizenauexpo Conference
 
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowansauexpo Conference
 
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...auexpo Conference
 
The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-SmithThe past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smithauexpo Conference
 
Advertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 InsightsAdvertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 Insightsauexpo Conference
 
Distribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable StrategyDistribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable Strategyauexpo Conference
 
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer AppsEngaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Appsauexpo Conference
 
Turbo Charging your SEO Building Strategy
Turbo Charging your SEO Building StrategyTurbo Charging your SEO Building Strategy
Turbo Charging your SEO Building Strategyauexpo Conference
 
For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?auexpo Conference
 
Using Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate ChannelUsing Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate Channelauexpo Conference
 
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
60 tips in 60 minutes: Social, Search & Conversion - Sam Crockerauexpo Conference
 

More from auexpo Conference (20)

Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
 
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found
 
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
 
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
 
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
 
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
 
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
 
Influence, Networking and Marketing
Influence, Networking and MarketingInfluence, Networking and Marketing
Influence, Networking and Marketing
 
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. ZanoxThe Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. Zanox
 
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of KaizenCRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
 
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
 
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
 
The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-SmithThe past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smith
 
Advertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 InsightsAdvertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 Insights
 
Distribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable StrategyDistribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable Strategy
 
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer AppsEngaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
 
Turbo Charging your SEO Building Strategy
Turbo Charging your SEO Building StrategyTurbo Charging your SEO Building Strategy
Turbo Charging your SEO Building Strategy
 
For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?
 
Using Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate ChannelUsing Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate Channel
 
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
 

Recently uploaded

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 

Recently uploaded (20)

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 

Affiliate Marketing Attribution by Kevin Edwards

  • 1. The evolution of commissions 4% 6% 5%
  • 2. What does value look like? Value System AOV? New Customer Acquisition? Sales Volume? Contribution in the sales journey? Conversion Rate? ‘ Intelligent’ commission setting Persistency of purchase? Click to sale Latency
  • 3. What could you look at? Existing New New vs. existing % returning & how often Average spend & type of product
  • 4. Interpreting the data Average Orders over six months Average Order Value over six months % of New Customers over 6 & 12 months
  • 5. Putting it into practice New & existing commissions Category level commissions