Part 4 of 5. Affiliate Marketing is positioned to emerge from the current economic situation as the weapon of choice for online marketers. Its underlying commercial model is uniquely attractive. However, the industry also faces a number of challenges that threaten this status. In this session we will be discussing these challenges, how they relate to affiliate marketing and its future, as well as seeing some solutions in action Some of the areas we will be touching on include. Transparency from merchants and affiliates Volume over value Sales duplication Last click commercials Affiliate Marketing is facing its most challenging era yet, find out how to be on the winning team!

1. Payment on Influence Julia Stent Affiliate Channel Manager Vodafone Ltd

2. That sale is mine!

3. How big is my slice?

4. Single affiliate slice 21%

5. ‘Lost’ slices 8%

6. All ‘lost’ slices 48%

9. Channel weighting

10. How to pay...? 1st 5th 3rd 4th 2nd

11. Aim Avoid 100% dedupe Reflect true influence Easy to calculate affiliate earnings Not just ‘chasing last click’ ...Needs collaboration!