Role of Networks or Industry Bodies in Shaping the User Experience

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This document appears to be notes from an industry panel discussion on October 12th 2010 about shaping user experience. The notes cover several topics discussed including getting information right, user generated content and social media, software and toolbars, quality standards, retargeting and contextual advertising, transparency, and accreditation. Questions from the audience are also noted.

Technologie Business

Shaping User Experience Daniel Powel October 12th 2010

The journey... PublisherCoC 2003 CanSpam 2005 Big Daddy IAB VC IAB Toolbar

Today’s Discussion Getting information right ASA UGC and social Software/toolbars Quality, how good is good enough? Retargeting, contextual etc... Is it up to the merchant? Transparency Fragmentation

Transparency PPC terms. Does the merchant have a closed group? How or what they de-duplicate? Do they provide exclusive codes? When an advertiser takes action against another publisher? Postview? Accreditation?

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Role of Networks or Industry Bodies in Shaping the User Experience

1. Shaping User Experience Daniel Powel October 12th 2010

2. 2001

3. 2003

4. The journey... PublisherCoC 2003 CanSpam 2005 Big Daddy IAB VC IAB Toolbar

5. Today’s Discussion Getting information right ASA UGC and social Software/toolbars Quality, how good is good enough? Retargeting, contextual etc... Is it up to the merchant? Transparency Fragmentation

6. The Panel

7. We’re all out....

8. ASA

9. Social/UGC

10. Toolbars

11. How good is good enough?

12. Contextual/Retargeting

13. Is it up to the merchant?

14. Transparency PPC terms. Does the merchant have a closed group? How or what they de-duplicate? Do they provide exclusive codes? When an advertiser takes action against another publisher? Postview? Accreditation?

15. Questions?

Hinweis der Redaktion

Are we as networks and agencies responsible for policing UGC sites?Do they provide a useful customer service? If they cannot monetise their links, will they survive.What are some scenarios where we wouldn’t have to? Are we at risk at killing innovation?
Ok panel, we have some good examples of where its gone wrong. You can find these on econsultancy btw:http://econsultancy.com/uk/blog/6666-ten-horrifying-display-ad-placements-nsfw?utm_medium=email&utm_source=newsletterWho is responsible here? Should the merchant provide negative keywords.What sort of protections can be put in place?Network, agency, merchant, publisher? Who would you “blame”?