Innovate, experiment and value everything you do...this session offers tactical advice for affiliates and merchants on how to develop their businesses looking to the year ahead, supported with new case studies.

1. 3 things to do before you thrive How to get even more out of your affiliate marketing

5. Consumers driven by their online needs Behaviour Rational Benefit Emotional payoff Focus Boxes I tick Sense of control Quick hits Taking a break A treat or laugh Exploration Things I find out Excitement & social currency Engagement Time to myself Escape!!! Accomplishment Liberation Discovery Release

6. The power of brands

8. Source: Jeremiah Owyang – www.web-strategist.com

9. The value of content In the future it'll probably be the reality. I think it's a good way to gauge how many people are interested Rio Ferdinand England defender

11. Price driven consumer

14. Try new things or try things again

15. Re-targeting opportunities Customer clicks an affiliate link/advert to advertiser’s site User doesn’t convert Customer clicks on the banner and returns to advertiser’s site. The merchant’s advert is served to the customer again when they visit a site on the AOL Network User purchases from the merchant’s site. Affiliate is awarded the commission.

16. Look beyond the front gate

17. Demand the best 100%

20. Over 100K pages, but 90% of affiliates drive traffic to the homepage

22. Affiliates have different needs - can one feed work for all? Longitude and Latitude for mapping Reviews and descriptions for content Post code, for price comparison

24. But more than just feeds…. Deep-linking tools Customisable Html Product catalogues Co-brand creative Destination specific Ads Voucher codes

25. Summary - Working together We love hearing from our affiliates and finding new ways to improve our programs together with our networks. Trying new things: Watch this space for more new tools and integration methods coming soon – and tell us what you think!