1. A2 Media : Unit G324 Connor Delaney
Topic Research: ‘Health and
Fitness’ – Analysis

2. Source: http://www.nhs.uk/Livewell/fitness/Pages/whybeactive.aspx
Regular exercise can reduce the risk of major
illnesses, such as heart disease, stroke, diabetes and
cancer by up to 50% and lower the risk of early
death by up to 30%.
It's medically proven that people who do
regular physical activity have:
up to a 35% lower risk of coronary heart disease and stroke
up to a 50% lower risk of type 2 diabetes
up to a 50% lower risk of colon cancer
up to a 20% lower risk of breast cancer
a 30% lower risk of early death
up to an 83% lower risk of osteoarthritis
up to a 30% lower risk of depression
Analysis
From learning what the daily recommended
physical activity is, we were able to find out
how much exercise our target audience got
via a questionnaire. This helped us decide
Source: which angle the documentary should take to
http://www.nhs.uk/Livewell/fitness/Pages/phy get the best possible reception.
sical-activity-guidelines-for-adults.aspx

3. Source: http://www.clubmanagercentral.com/stats/
Month on month growth since 2010
Analysis
Discovering these statistics of gym
memberships lead to us finding out how
often the target audience of our
documentary attended their local gym. The
slump in gym membership made us question
The chart shows the month on month
comparison of average membership sales how difficult staying healthy was whilst
throughout the 2010-2011 year. You can see balancing a busy lifestyle in modern society.
here how the recession shook the fitness
industry.
After almost a decade of expansion, the Gyms and Fitness Centres industry has hit a rut. Driven by rising
disposable income levels, increasing health-consciousness and concerns about appearance; gyms and
health clubs have signed up over 8.7 million gym members across the United Kingdom, which is about
17% of the adult population. Like the economy at large, poor performance has characterised the last few
years, with lack of consumer confidence encouraging subdued performance. As such, industry expansion
this year is only expected to advance a further 1.3%. Over the last five years industry revenue has
increased at a rate of 1.2% per annum, totalling £777.2 million for 2012-13
Following several years of expansion during 2005-06 to 2008-09, industry growth began to slow as the
recession caused a fall in discretionary spending on recreation. Gym-goers are looking for value from
their memberships, with many trading down from premium health clubs to more basic and inexpensive
fitness options. For some, this means switching to a cheaper plan or fitness club once membership
renewal comes up, while others cancel their gym membership altogether.
Source: http://www.ibisworld.co.uk/market-research/gyms-fitness-centres.html

4. Source: http://www.nhs.uk/Livewell/Goodfood/Pages/eat-less.aspx Source: http://www.nhs.uk/Livewell/5ADAY/Pages/5ADAYontherun.aspx
‘5 a day’ on a budget
The latest research shows that in England over 60% Eating plenty of fruit and vegetables doesn’t have to
of adults are overweight or obese. That means be expensive. There are lots of affordable ways to
many of us are eating more than we need, and need get your 5 A DAY.
to eat less.
Buy fruit and vegetables loose rather than pre-packaged. Loose
fruit and veg can be as little as half the price.
As a guide the average man needs around 2,500 Look for supermarket deals on fruit and vegetables, such as buy
one get one free offers.
calories a day to maintain a healthy body weight, Fruit and vegetables are usually cheaper if they're in season.
and the average woman needs around 2,000 Fruit and vegetables are often cheaper at your local street or
calories a day. farmers' market.
Replace your morning or afternoon snack with a piece of fruit. A
banana or an apple costs around 20p at the supermarket, about
if you are very physically active because of the type half the price of most chocolate bars or packets of crisps. The
savings add up and so do the health benefits.
of job you do, or you are a professional athlete, you Look for good deals on frozen and dried fruit and veg, such as
may need more calories than this to maintain a frozen peas and dried pulses and beans. They are often cheaper
healthy weight. If you do very little physical activity than fresh varieties.
– for example, you are overweight or obese, you Swap ready meals for homemade alternatives. Vegetables in
dishes such as stews, bakes, casseroles and curries count towards
may need fewer calories your 5 A DAY, and cooking these dishes yourself is cheaper than
buying them ready-made
Analysis
Upon identifying these statistics it is clear there is a serious
problem in Britain’s society with obesity. Considering all the factors,
such as the decrease in gym membership, we knew that our
documentary needed to be an accurate representation of Britain.
We also knew that we should portray health and fitness in a
optimistic light to help inspire the general public.

5. Source: http://www.realbuzz.com/articles/is-your-lifestyle-holding-your-exercise-back-gb-en/
Is your lifestyle holding your exercise back?
Busy modern lifestyles have resulted in a rise of fast food consumption and car usage and
a lack of exercise and physical activity. However, there are ways to beat today’s lack of
health and fitness exercise. Here’s our guide to improving your fitness through exercise
fitted around your daily life.
The car is king over exercise
Despite high running costs and congestion; car use and ownership has
never been more popular. Shopping centres are increasingly sited ‘out
of town’ to cater for close parking and we routinely travel distances in
cars that are perfectly walkable. The result is that we are less fit in
both our cardiovascular systems and general leg strength. Additionally, Analysis
our calorie burn is reduced, making weight management more
difficult.
We knew that everyone’s lifestyle would
vary but they would still share the common
Supermarket growth and bad nutrition problem that living in 21st century Britain
Walking to the bakery for a loaf of bread is almost a thing of the past
these days. The growth in supermarkets as a one-stop-shop has been
holds - the easily accessible fast food
immense, as has the trend towards supermarket prepared outlets, modern luxuries (such as the car)
convenience foods. Typical hectic lifestyles have resulted in home and hectic lifestyles leading to less time to
cooking taking a broadside and microwave meals increasing in
popularity. Convenience foods are often high calorie, low nutrition
prepare healthy food. This research helped
versions of regular meals, further adding to health and fitness us shape the documentary to fit our purpose
problems. and aim.
Fast food thwarting exercise
In line with the rapid pace of the 21st century, fast food outlets have
boomed. Unfortunately, the nutritional content of a great many of
these fast food products is extremely low, yet also extremely calorific.
A typical ‘burger, fries and soft drink’ meal can easily contain more
than half of a person’s calorie requirements for one day — in a single
meal.