The document provides feedback from audience members on various media pieces produced to educate about knife crime:
- Feedback on a documentary showed that 90% found it informative but could be improved with more statistics and real-life cases. 90% also found it appealing but some thought it too violent. Interviews were the most appealing aspect.
- Feedback on a magazine article showed appealing aspects included colors and images but layout was least appealing. The main image and overall professional look were effective but could be improved.
- Feedback on a radio trailer found the sound and enjoyment level very professional and high (9/10 rating) and 93% wanted to watch the documentary after. Music and commentary choices were also appropriate though some felt music
2. Documentary – Do you think the
Documentary is informative?
• This was the first question we asked as our documentary was
produced to inform the spectator about
knife crime. We decided the first question
should be a closed question rather than
open as its easier to answer and makes
our target audience feel more Comfortable
• We learnt that 10 out of 11 said yes
which meant at least 90% of our target audience thought our
documentary was informative. This was good as we wanted to
recognise if the target audience established our narrative structure.
• However not everyone thought it was informative. We can improve
next time by adding more statistics and real life cases in our
documentary so the target audience has more to learn.
3. Do you think the documentary is appealing
to you and meets the audience?
• To see if our documentary meet the
requirements of our target audience
was essential.
• We learnt that 10 out 11 said yes
which meant at least 90% thought
the documentary was appealing
to them and meets the target
audience of youths. This was good
news for us as throughout the documentary we produced it to aim at a
specific target audience
• However not everyone agreed. We could improve this by adding my
more youthful techniques into our documentary, this could be more
brighter colours and less violent clips so its more appealing to our
target audience.
4. What do you think is the most appealing aspect
about the documentary?
• Question 3 was still closed
but had slightly more options to give
our target audience more freedom
but still easy to interpretate.
• 8 out of 11 stated the interviews was
the most appealing aspect or thing
about the documentary. Whereas the
rest (3 out of 11) thought it was the background footage. Again this
was good news as our interviews had a lot of information about knife
crime which made them important so if the target audience thought
that was appealing, it also meant they learning. We also learnt that
some thought the background footage was appealing, this was a
positive as we used certain background footage to attract our target
audience.
• However no one thought music was appealing. Therefore we could
improve this next time by adding more youthful related music such as
rap or hip hop which will allow our audience to relate to the music.
5. What do you think can improved about
the documentary?
• Similarly to question 3 we gave
our audience 3 options so they
had more choice.
• We learnt that 7 out of 11 thought
that ‘other’ could be improved
about the documentary, luckily
we gave them a space to tell us
what they thought. 4 thought sound
levels could be improved and 3
thought there was to much explicit footage. We could conquer this
next time by making our sound levels more equal so the sound could
be easier to hear and by decreasing some of the violent footage used.
• Another way we could improve some of the downfalls were by adding
more professional interviews and better music in our documentary so
it relates to the target audience.
6. What would you rate this documentary out
of 10?
• This question was much more
open as it had 10 options which gave
the spectator a chance what they
thought how good our documentary
was.
• We learnt that the answers varied but
the most popular answer (40%) was 8 out of 10. This was a positive
sign as 8 out of 10 meant our documentary was generally good in
whole so the media text was really effective.
• However the answers did vary and some voted 5/6 out of 10 which
meant our documentary was average to some of our target audience.
We could improve this by adding more techniques in our documentary
that our audience would enjoy.
7. After watching this documentary what are your
opinions on knife crime and have they changed?
• Our documentary was produced to inform
the spectator so this question was vital
as we needed to know if we changed
the spectators opinion on knife crime.
• We learnt that the most popular answers
were both ‘we need to be more cautious’
and that ‘knife crime has a negative effect’.
This is good as it denoted that we caught the attention of our target
audience and helped shaped their opinions on towards a serious
issue of knife crime.
8. What was the best aspect about the
documentary
• Our final question is similar to
question 3 but it doesn’t just focus
on how appealing a technique but
how good it is in general.
• We learnt that the answers we
received varied as the question
had a lot of options. Most (6 out of 11)
thought the interviews the best which again is significant because
they consisted of a lot of information however since the answers
varied it illustrates how well we used different techniques in our
documentary.
9. Magazine Article – What do you find
appealing about the magazine article
• For the first question, we wanted
Other
Article
Colours
was a positive as it denotes how
successfully we used different aspects
in our magazine article to make it as
appealing as possible for our target audience.
Masth…
• We learnt that the answers varied, this
8
6
4
2
0
Main…
to know how appealing our magazine
was and what techniques make is so
eye catching.
Most appealing
Most
appealing
10. What don’t you find so appealing about
the magazine article
• We learnt from question 1 what was
• The audience feedback we received
8
6
4
2
0
Colour
Text
Theme
Image
Layout
Other
most appealing so for this question
we needed to know the opposite.
Least Appealing
Least
Appealing
from this question illustrates that
most of our target audience don’t like
the layout of our magazine article. We
could improve this next time by placing the subsidiary images in a
different place so the lay out of the magazine looks more organised
and appealing.
11. Do you think the main image works well with the
genre of the documentary that we have chosen?
• The main image in our magazine article is very
important as its suppose to be one of the main
attractions in our media text so it must link
nicely with our documentary genre.
Main image
Yes
No
• 15 out of 20 stated yes, this portrays how well
the image worked with the genre of the documentary
which we have chosen. The use of colour black and white in the main
image is really effective and it matches the genre of our documentary.
• However not everyone agreed, we could improve this next time by
using a main image of a different character that suits more to our
target audience.
12. Do you think it looks like a professional
magazine article?
Is the magazine article
Professional?
• When producing a magazine article, its
essential to make it as professional
as possible so it looks realistic.
20
10
0
• We learnt that 17 out of 20 which meant
Yes
No
Is the
magazine
article
Professional?
at least 85% of our target audience thought
our magazine article looked professional.
This was good because as stated before the media text needs to look
realistic or our target audience won’t take it seriously and knife crime
is a serious issue.
13. How do you think the magazine article
can be improved?
Improved?
• To make the most successful
magazine article you need to know if there
are any faults so it can be improved later.
10
5
0
• We learnt that the answers did vary, but most
thought better font (7 out of 20) and better
images (9 out of 20) could help improve the magazine article. We
could fix this issue by making picking a more clear and appealing font
so it attracts the audience and using images which are more
engaging.
14. Radio Trailer – How professional does our
radio trailer sound?
Professional
• The sound in a radio trailer
15
is essential so it must sound
extremely professional to match 10
real radio trailers
5
• We learnt that most people,
0
Professional
12 out of 15 thought the sound
in our radio trailer was very
professional. This was positive
feedback as that was our aim while producing our radio trailer.
• However some did say it was fairly professional, we could improve
this by changing the sound levels and making sure they are equal so
the sound is very clear.
15. On a scale of 1-10 how much did you
enjoy the radio trailer?
• Making a radio trailer enjoyable
is great because if they enjoy the radio
trailer they would may want to watch
the documentary.
• We learnt that 8 out of 15 gave the radio
Enjoy
10
5
Enjoy
0
7
8
9
10
trailer a rating 9 out of 10 which is
good news. This meant the trailer was
quite enjoyable for our target audience, it also means that if they liked
the radio trailer there is a high possibility they would go to see the
documentary which is the whole point of a trailer.
16. Does the radio trailer make you want to
watch the documentary?
• As stated before the whole point of a trailer
is to persuade the target audience
20
to watch our main media text (documentary). 10
0
• We learnt that 14 out of 15 answered yes
yes
no
which meant at least 93% of our target audience
would watch the documentary after listening to our radio trailer. This
was positive feedback because it illustrated how well produced a
radio trailer, after all it did do its job.
17. Is the music appropriate for the genre of
the radio trailer?
15
music included was really important because 10
5
it had to be appealing and appropriate.
0
• While researching other radio trailers, the
• We learnt that 13 out of 15 thought the music
yes
no
used was appropriate for the genre of the radio trailer. This feedback
illustrated that our choice of serious music was good because our
genre is also very serious.
• However not everyone agreed, we could improve this by adding
music that is slightly more youthful, like hip hop music so our target
audience would feel more comfortable listening to our radio trailer.
18. Was the commentary in the radio trailer
appropriate?
• The commentary in the radio trailer has
a lot of important information about our
documentary so it was essential that
the commentary was appropriate.
• We learnt from our audience feedback that
20
10
0
yes
no
everyone thought the commentary in the radio trailer was appropriate.
This was fantastic feedback because the commentary included a lot
of information and if our target audience found it appropriate they
must have taken in all this information about our documentary. This
also meant the commentary was clear, well edited and the sound
levels were equal which illustrates how successful it is.
19. Focus Group – Feedback on
documentary
• I conducted a focus group
•
•
•
•
•
•
consisting of people from our
target audience to get feedback on
our documentary which I then
uploaded on YouTube.
After watching the audience feedback, I learnt
that the statistics used in the documentary
was really effective as the focus group
thought they were really informative.
I learnt that the documentary does meet the
target audience as they are able to relate to
what's being shown.
I learnt that the interviews were appropriate
and appealing. The focus group also liked
the way in which some of the footage was
https://www.youtube.com/watch?v=bqUDsDpSzGU
edited.
One fault that I have learnt which needs to improved is the sound levels, I can improve this by
making the sound levels more equal and clear.
The documentary is rate quite highly
The focus group talks about what they learnt from the documentary which was good as it meant that
our target audience gained new knowledge on knife crime and how bad it really is.
