You can find the video here: https://youtu.be/rZiGHA-atv0 You can explain what you do in a 10 second pitch. You can show how you do it through an amazing demonstration. But can you clearly define the reasons why you do it? If you can, you’ll attract the most motivated people, the ones who share the exact same purpose. If it’s true that startups’ missions are deeply rooted in the founders’ personal stories, they still need to be expressed and obvious for the rest of the team, the users and all the people you’re enrolling. TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur. http://www.thefamily.co/

1. THEFAMILY.CO

2. MISSION = CULTURE

3. SERIOUSLY
TAKE CULTURE

4. STRONG
CULTURE IS

5. WIN
CULTURE LETS YOU

6. SMALL
EASY WHEN YOU’RE

7. COMPETENCE
DON’T RECRUIT FOR

8. 4-YEAR AGE GAP
SINGLE FOUNDER
2 DATA POINTS

9. AGE
IT’S NOT ABOUT

10. CULTURE PERKS≠

11. CULT
PERKS WON’T BUILD A

12. GOOGLE
“DON’T BE EVIL”

13. AMAZON“WHAT’S WITH THE DOORS?”

14. A16Z$10-A-MINUTE RULE

15. FACEBOOK
MOVE FAST AND BREAK THINGS

16. IMITATE
DON’T TRY TO

17. FIGHT FOR
KNOW WHAT YOU

18. UNITE
CULTURE WILL

19. INCOMPATIBLE
CULTURE WILL TELL IF YOU’RE

20. “BETTER”
THERE IS NO

21. SPLIT CULTURE
THE REAL COST OF A

22. DETAILS
VALUES ARE IN THE

23. NETFLIX

24. CUTE POSTERS
IT’S NOT ABOUT

25. STARS
HIRE ONLY

26. “WHY”
KNOW THE

27. WHAT
HOW
WHY

28. STRUCTURE
“WHY” GIVES YOU

29. WILL CHANGE
“WHAT” & “HOW”

30. MECHANISM
DESIGN

31. FACEBOOK’S
ONE MILE RULE

32. THEFAMILY
THAT EATS TOGETHER

33. VISIBLE
COHERENT
GOOD CULTURE
SHARED

34. THANKS BABE!