The social advertising industry is growing exponentially. And many marketers are trying to figure out what it all means. We look at the growth of social ads, highlight some of the more frequent questions about them, and throw in plenty of wisdom from Jason Wellcome, Executive VP of Weber Shandwick, and Jason Bornstein, Marketing Manager in Customer Acquisition for Bonobos.

1. YFiguring Out the
Value of Social Ads 9

2. Social media started out with no ad model
in place.

3. Famously, Facebook avoided advertising. But
that was then…

4. This is now.

5. Today, Facebook is an advertising juggernaut.
Ad revenue grew
by 43% and the
number of ads
rose by 39%
Collected $1.2 billion
in ad revenue in Q1
#SocialMarketersNYC
Number of ads
rose by 39%

6. And it's not just Facebook. The entire industry
is growing exponentially.
64% of advertisers plan to
increase their social ad
budgets this year
Social ad spending will hit $11
billion by 2017
#SocialMarketersNYC

7. While the money pours in, lots of marketers are
facing tough questions.
:p%s
“Can social ads be compared to
other digital tactics like display,
email and search?”
86 “Which metrics should we track?”
fkfk
fkfk
“Who should own social ads within
the organization?”
#=8“Where should we focus efforts and
money?”

8. So we went to the experts at Bonobos and
Weber Shandwick for advice.
Jason Bornstein
Marketing Manager
Bonobos
Jason Wellcome
Executive Vice President
Weber Shandwick

20. What is Social Marketers NYC?
Expertise and insight. That's what it takes to be a social marketer in NYC -
and every month we deliver. We bring together journalists, analysts, social
marketers and even scientists each month to discuss trends, strategies
and cultural shifts that impact our brands. Each session includes a short
presentation and then a discussion with top experts. Members are
encouraged to ask questions and share their own insights. And we leave
plenty of time for networking with food and drinks. Join us at
http://www.meetup.com/Social-marketers-nyc/
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