Submit Search
Upload
Report: Video Most Shared Content on Facebook
•
0 likes
•
718 views
Zuum
Follow
An analysis of how content type impacts engagement type for brand posts on Facebook
Read less
Read more
Technology
Health & Medicine
Report
Share
Report
Share
1 of 11
Download now
Download to read offline
Recommended
La veille de red guy du 31.10.12 face à la crise.pptx
La veille de red guy du 31.10.12 face à la crise.pptx
Red Guy
2010.07 Mark Cowan - Building Your Brand Through Facebook
2010.07 Mark Cowan - Building Your Brand Through Facebook
ARBOinteractive Polska
SmackDab Facebook Broadcast Brand Channels, Licensed Content & Original Series
SmackDab Facebook Broadcast Brand Channels, Licensed Content & Original Series
Candace Malone
Socialarc - Is Your Facebook Content Getting Lost In The Wild?
Socialarc - Is Your Facebook Content Getting Lost In The Wild?
Socialarc
55 Brands Rocking Social Media with Visual Content
55 Brands Rocking Social Media with Visual Content
Laura Lopes
FACEBOOK: Content Creation & Planning Checklists
FACEBOOK: Content Creation & Planning Checklists
Julia Jakubiec
Facebook Advertising: From Content to Conversions
Facebook Advertising: From Content to Conversions
Miva
How to build your brand on Facebook using video format
How to build your brand on Facebook using video format
Aitarget
Recommended
La veille de red guy du 31.10.12 face à la crise.pptx
La veille de red guy du 31.10.12 face à la crise.pptx
Red Guy
2010.07 Mark Cowan - Building Your Brand Through Facebook
2010.07 Mark Cowan - Building Your Brand Through Facebook
ARBOinteractive Polska
SmackDab Facebook Broadcast Brand Channels, Licensed Content & Original Series
SmackDab Facebook Broadcast Brand Channels, Licensed Content & Original Series
Candace Malone
Socialarc - Is Your Facebook Content Getting Lost In The Wild?
Socialarc - Is Your Facebook Content Getting Lost In The Wild?
Socialarc
55 Brands Rocking Social Media with Visual Content
55 Brands Rocking Social Media with Visual Content
Laura Lopes
FACEBOOK: Content Creation & Planning Checklists
FACEBOOK: Content Creation & Planning Checklists
Julia Jakubiec
Facebook Advertising: From Content to Conversions
Facebook Advertising: From Content to Conversions
Miva
How to build your brand on Facebook using video format
How to build your brand on Facebook using video format
Aitarget
How2: Reading the Facebook Benchmark Report’s Brand Benchmark Charts
How2: Reading the Facebook Benchmark Report’s Brand Benchmark Charts
Zuum
Average Facebook page fan growth rates for seven industries
Average Facebook page fan growth rates for seven industries
Zuum
How2 Measure your Facebook page performance
How2 Measure your Facebook page performance
Zuum
Social Media Community Size and Growth Benchmarks – February 2016
Social Media Community Size and Growth Benchmarks – February 2016
Zuum
2015 in Review: A Social Media Benchmark & Content Summary for the Energy Dri...
2015 in Review: A Social Media Benchmark & Content Summary for the Energy Dri...
Zuum
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
Zuum
Social media benchmark and content trends for the fruit juice industry octo...
Social media benchmark and content trends for the fruit juice industry octo...
Zuum
Social media benchmark and content trends for the snack food industry
Social media benchmark and content trends for the snack food industry
Zuum
Report: Social Media Community Size and Growth Benchmarks
Report: Social Media Community Size and Growth Benchmarks
Zuum
Social Media Case Study :: USC's Graduation Campaign
Social Media Case Study :: USC's Graduation Campaign
Zuum
Social Media Analysis for the CPG Energy Drink Industry
Social Media Analysis for the CPG Energy Drink Industry
Zuum
Report: Instagram vs Facebook vs Twitter
Report: Instagram vs Facebook vs Twitter
Zuum
Report: Social Media Benchmarks for 5 Industries
Report: Social Media Benchmarks for 5 Industries
Zuum
Report - Luxury Fashion: 3 Social Media Campaigns in September
Report - Luxury Fashion: 3 Social Media Campaigns in September
Zuum
Tourism DMOs - A Social Media Analysis
Tourism DMOs - A Social Media Analysis
Zuum
CPG Snack Foods :: A Social Media Analysis
CPG Snack Foods :: A Social Media Analysis
Zuum
Social Media Analysis - Luxury Autos
Social Media Analysis - Luxury Autos
Zuum
Report: Social Media Analysis - QSR Restaurants
Report: Social Media Analysis - QSR Restaurants
Zuum
Report :: Where The Fans Are In Social Media
Report :: Where The Fans Are In Social Media
Zuum
Report :: 7 Brands Generating More Engagement on Instagram than on Facebook
Report :: 7 Brands Generating More Engagement on Instagram than on Facebook
Zuum
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
RTylerCroy
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Delhi Call girls
More Related Content
More from Zuum
How2: Reading the Facebook Benchmark Report’s Brand Benchmark Charts
How2: Reading the Facebook Benchmark Report’s Brand Benchmark Charts
Zuum
Average Facebook page fan growth rates for seven industries
Average Facebook page fan growth rates for seven industries
Zuum
How2 Measure your Facebook page performance
How2 Measure your Facebook page performance
Zuum
Social Media Community Size and Growth Benchmarks – February 2016
Social Media Community Size and Growth Benchmarks – February 2016
Zuum
2015 in Review: A Social Media Benchmark & Content Summary for the Energy Dri...
2015 in Review: A Social Media Benchmark & Content Summary for the Energy Dri...
Zuum
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
Zuum
Social media benchmark and content trends for the fruit juice industry octo...
Social media benchmark and content trends for the fruit juice industry octo...
Zuum
Social media benchmark and content trends for the snack food industry
Social media benchmark and content trends for the snack food industry
Zuum
Report: Social Media Community Size and Growth Benchmarks
Report: Social Media Community Size and Growth Benchmarks
Zuum
Social Media Case Study :: USC's Graduation Campaign
Social Media Case Study :: USC's Graduation Campaign
Zuum
Social Media Analysis for the CPG Energy Drink Industry
Social Media Analysis for the CPG Energy Drink Industry
Zuum
Report: Instagram vs Facebook vs Twitter
Report: Instagram vs Facebook vs Twitter
Zuum
Report: Social Media Benchmarks for 5 Industries
Report: Social Media Benchmarks for 5 Industries
Zuum
Report - Luxury Fashion: 3 Social Media Campaigns in September
Report - Luxury Fashion: 3 Social Media Campaigns in September
Zuum
Tourism DMOs - A Social Media Analysis
Tourism DMOs - A Social Media Analysis
Zuum
CPG Snack Foods :: A Social Media Analysis
CPG Snack Foods :: A Social Media Analysis
Zuum
Social Media Analysis - Luxury Autos
Social Media Analysis - Luxury Autos
Zuum
Report: Social Media Analysis - QSR Restaurants
Report: Social Media Analysis - QSR Restaurants
Zuum
Report :: Where The Fans Are In Social Media
Report :: Where The Fans Are In Social Media
Zuum
Report :: 7 Brands Generating More Engagement on Instagram than on Facebook
Report :: 7 Brands Generating More Engagement on Instagram than on Facebook
Zuum
More from Zuum
(20)
How2: Reading the Facebook Benchmark Report’s Brand Benchmark Charts
How2: Reading the Facebook Benchmark Report’s Brand Benchmark Charts
Average Facebook page fan growth rates for seven industries
Average Facebook page fan growth rates for seven industries
How2 Measure your Facebook page performance
How2 Measure your Facebook page performance
Social Media Community Size and Growth Benchmarks – February 2016
Social Media Community Size and Growth Benchmarks – February 2016
2015 in Review: A Social Media Benchmark & Content Summary for the Energy Dri...
2015 in Review: A Social Media Benchmark & Content Summary for the Energy Dri...
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
Social media benchmark and content trends for the fruit juice industry octo...
Social media benchmark and content trends for the fruit juice industry octo...
Social media benchmark and content trends for the snack food industry
Social media benchmark and content trends for the snack food industry
Report: Social Media Community Size and Growth Benchmarks
Report: Social Media Community Size and Growth Benchmarks
Social Media Case Study :: USC's Graduation Campaign
Social Media Case Study :: USC's Graduation Campaign
Social Media Analysis for the CPG Energy Drink Industry
Social Media Analysis for the CPG Energy Drink Industry
Report: Instagram vs Facebook vs Twitter
Report: Instagram vs Facebook vs Twitter
Report: Social Media Benchmarks for 5 Industries
Report: Social Media Benchmarks for 5 Industries
Report - Luxury Fashion: 3 Social Media Campaigns in September
Report - Luxury Fashion: 3 Social Media Campaigns in September
Tourism DMOs - A Social Media Analysis
Tourism DMOs - A Social Media Analysis
CPG Snack Foods :: A Social Media Analysis
CPG Snack Foods :: A Social Media Analysis
Social Media Analysis - Luxury Autos
Social Media Analysis - Luxury Autos
Report: Social Media Analysis - QSR Restaurants
Report: Social Media Analysis - QSR Restaurants
Report :: Where The Fans Are In Social Media
Report :: Where The Fans Are In Social Media
Report :: 7 Brands Generating More Engagement on Instagram than on Facebook
Report :: 7 Brands Generating More Engagement on Instagram than on Facebook
Recently uploaded
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
RTylerCroy
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Delhi Call girls
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Igalia
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
naman860154
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
Enterprise Knowledge
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
apidays
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
The Digital Insurer
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
HampshireHUG
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Drew Madelung
How to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
naman860154
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
Allon Mureinik
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Puma Security, LLC
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
gurkirankumar98700
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
Gabriella Davis
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
debabhi2
Recently uploaded
(20)
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
How to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
Report: Video Most Shared Content on Facebook
1.
1 Report: Video most shared brand
An analysis of content type how content type impacts on Facebook engagement type for brand posts on Facebook April 19, 2012 ZuumSocial.com © 2012 Zuum
2.
2 About
The Report As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how brand pages work to influence readers. With Facebook’s recent announcements, it’s clear they’re ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount. We’ve taken a look at some numbers around Facebook content and what kind is the most shared. We’ve found an interesting correlation: Video and photo posts are far more likely to be shared than status updates or links. The following report delves into how significantly this is happening, explores specific examples of what’s being shared most, and looks at possible factors causing the trend. Doug Schumacher Co-Founder Zuum Get a FREE trial of Zuum when you Register © 2012 Zuum
3.
3 Industries
and Brands The analysis took into account 7 consumer based industries, with posts from a total of 42 large business pages analyzed over a three month period between Dec 1, 2011 and Feb 29, 2012 Airlines Virgin America, United, American Airlines, Southwest Airlines, JetBlue Airways, AAdvantage Automotive Honda, Hyundai, Ford Motor Company, NIssan, Kia Motors, Volkswagen USA, Toyota USA Fashion Retail Old Navy, Gap, H&M, Victoria's Secret, Abercrombie & Fitch, Hollister & Co Hospitals Cleveland Clinic, Mayo Clinic, Children's Hospital of Philadelphia, Children's Hospital Boston, St Jude Children's Research Hospital QSR Jack in the Box, Burger King, Subway, McDonald's, Chick-fil-A, Taco Bell Snacks Snickers, Doritos, Oreo, Starburst, Skittles, Pringles Sport Shoes Nike, Adidas Originals, Converse All Star, Puma, DC Shoes, Vans Get a FREE trial of Zuum when you Register © 2012 Zuum
4.
4
Videos and photos most likely to be shared for 6 of 7 industries • On 34 of the 42 pages, video was the most shared media format • In 40 of the 42 pages, video was the most or second most shared media format • In 33 of the 42 pages, photos were the first or second most shared media format Get a FREE trial of Zuum when you Register © 2012 Zuum
5.
5
Content type performance breakout for each brand in QSR, Snacks and Sport Shoes industries Very few pages with most shared content type other than video or photo Get a FREE trial of Zuum when you Register © 2012 Zuum
6.
6
Content type performance breakout for each brand in Airlines, Automotive, Fashion Retail and Hospital industries Get a FREE trial of Zuum when you Register © 2012 Zuum
7.
7
Posts with An amplifier the highest percent of for brands on sharing for each industry Facebook On top posts, shares are often 30 - 50% of overall engagements. Get a FREE trial of Zuum when you Register © 2012 Zuum
8.
8
Most Shared An amplifier Status Posts in QSR for brands on Category Facebook Although video and photos may generate the best overall sharing rates, most brands will still need to make some status updates. These posts demonstrate that you can do that and still generate a good amount of sharing. Get a FREE trial of Zuum when you Register © 2012 Zuum
9.
9
Volume of An amplifier content posted, by for brands on media type, across all 42 pages Facebook Media type volume doesn’t correlate to likelihood of sharing Get a FREE trial of Zuum when you Register © 2012 Zuum
10.
10
3rd Party Posting Tools: Potential factor affecting engagement rates Pages using 3rd party posting tools have an altered sharing button next to the content they post. Normally, the share button is lined up with the like and comment button. But when a third party posting tool is used, it moves up into the post content area. Get a FREE trial of Zuum when you Register © 2012 Zuum
11.
11
About Zuum helps brands An amplifier for brands maximize performance on Facebook for their Facebook page ZuumSocial.com Get a FREE trial of Zuum when you Register © 2012 Zuum
Download now