Präsentation im Rahmen des Crashcourse on Creativity. Online, by Tina Seelig, University of Stanford

1. Crash course on Creativity
2nd assignment: paying attention
key insights
Michael Hohenwarter
www.zukunftsraum.at

2. ● shoo
shopping is female

3. Kids shop in groups

4. Grey (&white) are the background colors in most shops →
helps to „frame“ the products (productpresentation)

5. landmark & a wide entrence
area pulls you in

6. Spotlights create better (warmer)
atmosphere than „normal“
illumination

7. Cheerful usik makes you feel good
– supports shopping mood

8. Make it different to chatch attention

9. Important information hat to be at eye level!
not there
here

10. Crowded presentation
makes you run away ;-)

11. Product-presentation works

12. Picture-Credits:
S1 | Flickr-User: wajakemek | rashdanothman
S2 | Flickr-User: levork
S3 | Flickr-User: EpSos.de
S7 | Flickr-User: all that improbable blue

13. Follow me
zukunftsraum50
Zukunftsraum
www.zukunftsraum.at/blog
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