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Property Sentiment Survey
    Results: Q2 2010
Q2 2010 Property Sentiment Survey



5,442 respondents were homeowners
                     Q: Please tick all that apply - I am a...
                                    90%


                                               Owner

                                               Renter

                                               Property
                                               Professional
                                          8%
                                                  5%
Q2 2010 Property Sentiment Survey



What will happen to the value of these over
  the next 6 months?



                 78%    79%




                                                My home
                                                My area
                                    12%   10%   10%   11%




                   Rise               Flat        Fall
Q2 2010 Property Sentiment Survey



By what percentage do you think property
  values will change over the next 6 months?


                                    5.5%           5.5%




                                                          My area
                                                          My home




                                           Owner
Q2 2010 Property Sentiment Survey



Which of the following, if any, will you do over
  the next 6 months?


                 Buy property            23%




           Improve a property                  40%




                 Sell property           23%




                  Refinance a
                                    8%
                   mortgage
Q2 2010 Property Sentiment Survey



What signs would make you think the property
  market is improving?

                 Evidence of property sales in my area                             63%


      More mortgages became available in the market                          45%


   Properties started to sell over or above their asking
                                                                             46%
                           price

   House price indices reported 3 consecutive months
                                                                       40%
                     positive news


       The number of viewings per property increased             26%


               Agents received more properties to sell     21%
Q2 2010 Property Sentiment Survey



Compared with 3 months ago, is it easier or
  harder to get a mortgage now?

                                       50%




                                                 27%
                     23%




                  Easier            No Change   Harder
Q2 2010 Property Sentiment Survey


Compared to the last 12 months, how much will you
  spend on home improvements over the coming year?

                                    43%



                      31%
                                           26%




                    More            Same   Less
Q2 2010 Property Sentiment Survey




             Regional Results
Q2 2010 Property Sentiment Survey



What will happen to the value of YOUR HOME
  over the next 6 months?

                                         24%
         Northern Ireland    9%
                                               67%


                                  13%
                   Wales           15%
                                                 71%               Fall
                                                                   Flat
                            6%
                Scotland     9%
                                                                   Rise
                                                             84%


                             10%
                 England         12%
                                                       78%
Q2 2010 Property Sentiment Survey



What will happen to the value of YOUR HOME
  over the next 6 months?
                                       10%
         Yorkshire and The Humber        15%
                                                              75%
                                       11%
                    West Midlands      11%
                                                                79%
                                           13%
                            Wales           15%
                                                         71%
                                      9%
               South West England           14%
                                                               77%
                                      9%
                South East England     11%
                                                                79%        Fall
                                     6%
                         Scotland      9%
                                                                     84%   Flat
                                                  24%
                  Northern Ireland    9%
                                                        67%                Rise
                                       10%
               North West England        14%
                                                              76%
                                       10%
                North East England       15%
                                                              75%
                                      8%
                           London      10%
                                                                    82%
                                       10%
                   East of England      11%
                                                               78%
                                        12%
                     East Midlands      12%
                                                              76%
Q2 2010 Property Sentiment Survey



What will happen to the value of homes in YOUR
  AREA over the next 6 months?


                                         27%
         Northern Ireland   5%
                                               67%


                                  13%
                   Wales           14%
                                                     73%               Fall
                                                                       Flat
                             8%
                Scotland     7%                                        Rise
                                                                 85%


                                  12%
                 England         10%
                                                           79%
Q2 2010 Property Sentiment Survey



What will happen to the value of homes in YOUR
  AREA over the next 6 months?
                                           12%
         Yorkshire and The Humber          13%
                                                              75%
                                        13%
                    West Midlands     9%
                                                               78%
                                           13%
                            Wales           14%
                                                          73%
                                           11%
               South West England         10%
                                                               78%
                                       10%
                South East England    9%
                                                                    81%
                         Scotland
                                      8%
                                      7%
                                                                           Fall
                                                                     85%
                  Northern Ireland   5%
                                                  27%                      Flat
                                                        67%
               North West England
                                          11%
                                          11%
                                                                           Rise
                                                               78%
                                          13%
                North East England        12%
                                                              76%
                                       10%
                           London    7%
                                                                    83%
                                       12%
                   East of England    9%
                                                                79%
                                            14%
                     East Midlands        10%
                                                              76%
Q2 2010 Property Sentiment Survey



By what percentage do you think property
  values will change over the next 6 months?
                          England                       5.6%
                                                        5.6%

         Yorkshire and The Humber                         5.9%
                                                        5.6%

                    West Midlands                       5.6%
                                                         5.7%

                            Wales                        5.6%
                                                       5.2%

               South West England                    5.0%
                                                     5.0%

                South East England                               6.7%
                                                                   7.0%

                         Scotland           3.7%
                                     2.9%

                  Northern Ireland                       5.7%
                                                         5.7%             My home
                                                       5.2%
               North West England                  4.5%                   Local area
                North East England                       5.6%
                                                            6.1%

                           London                      5.4%
                                                       5.3%

                   East of England                    5.2%
                                                      5.2%

                     East Midlands             4.5%
                                               4.5%
Q2 2010 Property Sentiment Survey



Compared with 3 months ago, is it easier or
  harder to get a mortgage now
                                     18%    53%         29%
                                     23%     47%        30%

                                     22%    48%         30%
         Yorkshire and The Humber    22%     51%         27%
                    West Midlands    22%      53%        24%
                            Wales     24%    45%        31%
               South West England    20%    47%         33%    Easier
                South East England    26%         50%    23%   No Change
                         Scotland     27%     47%        27%
                                                               Harder
                  Northern Ireland    24%     52%        24%
               North West England    23%     51%         26%
                North East England   21%    50%         29%

                           London    19%    50%         31%
                          England     25%    45%        30%

                   East of England    25%    44%        32%
                     East Midlands    26%    45%        30%
Q2 2010 Property Sentiment Survey



 Methodology
    ‱ Zoopla! invited registered users of Zoopla.co.uk to participate in
      this study.
    ‱ The survey was fielded from June 7 to 14 2010.
    ‱ There were 6,058 total respondents. 5442 of these were
      homeowners. Statistics based on a sample of this size are accurate
      to within +/- 1.0% with 95% confidence, if the sample is drawn at
      random from the population it intends to represent.
    ‱ These respondents represent the perspective of the Zoopla.co.uk
      user community, and could be considered to represent the
      population of people interested in the UK residential property
      market.
    ‱ All statistics are based on the full sample unless otherwise noted.

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Zoopla.co.uk Q2 2010 Sentiment Survey

  • 1. Property Sentiment Survey Results: Q2 2010
  • 2. Q2 2010 Property Sentiment Survey 5,442 respondents were homeowners Q: Please tick all that apply - I am a... 90% Owner Renter Property Professional 8% 5%
  • 3. Q2 2010 Property Sentiment Survey What will happen to the value of these over the next 6 months? 78% 79% My home My area 12% 10% 10% 11% Rise Flat Fall
  • 4. Q2 2010 Property Sentiment Survey By what percentage do you think property values will change over the next 6 months? 5.5% 5.5% My area My home Owner
  • 5. Q2 2010 Property Sentiment Survey Which of the following, if any, will you do over the next 6 months? Buy property 23% Improve a property 40% Sell property 23% Refinance a 8% mortgage
  • 6. Q2 2010 Property Sentiment Survey What signs would make you think the property market is improving? Evidence of property sales in my area 63% More mortgages became available in the market 45% Properties started to sell over or above their asking 46% price House price indices reported 3 consecutive months 40% positive news The number of viewings per property increased 26% Agents received more properties to sell 21%
  • 7. Q2 2010 Property Sentiment Survey Compared with 3 months ago, is it easier or harder to get a mortgage now? 50% 27% 23% Easier No Change Harder
  • 8. Q2 2010 Property Sentiment Survey Compared to the last 12 months, how much will you spend on home improvements over the coming year? 43% 31% 26% More Same Less
  • 9. Q2 2010 Property Sentiment Survey Regional Results
  • 10. Q2 2010 Property Sentiment Survey What will happen to the value of YOUR HOME over the next 6 months? 24% Northern Ireland 9% 67% 13% Wales 15% 71% Fall Flat 6% Scotland 9% Rise 84% 10% England 12% 78%
  • 11. Q2 2010 Property Sentiment Survey What will happen to the value of YOUR HOME over the next 6 months? 10% Yorkshire and The Humber 15% 75% 11% West Midlands 11% 79% 13% Wales 15% 71% 9% South West England 14% 77% 9% South East England 11% 79% Fall 6% Scotland 9% 84% Flat 24% Northern Ireland 9% 67% Rise 10% North West England 14% 76% 10% North East England 15% 75% 8% London 10% 82% 10% East of England 11% 78% 12% East Midlands 12% 76%
  • 12. Q2 2010 Property Sentiment Survey What will happen to the value of homes in YOUR AREA over the next 6 months? 27% Northern Ireland 5% 67% 13% Wales 14% 73% Fall Flat 8% Scotland 7% Rise 85% 12% England 10% 79%
  • 13. Q2 2010 Property Sentiment Survey What will happen to the value of homes in YOUR AREA over the next 6 months? 12% Yorkshire and The Humber 13% 75% 13% West Midlands 9% 78% 13% Wales 14% 73% 11% South West England 10% 78% 10% South East England 9% 81% Scotland 8% 7% Fall 85% Northern Ireland 5% 27% Flat 67% North West England 11% 11% Rise 78% 13% North East England 12% 76% 10% London 7% 83% 12% East of England 9% 79% 14% East Midlands 10% 76%
  • 14. Q2 2010 Property Sentiment Survey By what percentage do you think property values will change over the next 6 months? England 5.6% 5.6% Yorkshire and The Humber 5.9% 5.6% West Midlands 5.6% 5.7% Wales 5.6% 5.2% South West England 5.0% 5.0% South East England 6.7% 7.0% Scotland 3.7% 2.9% Northern Ireland 5.7% 5.7% My home 5.2% North West England 4.5% Local area North East England 5.6% 6.1% London 5.4% 5.3% East of England 5.2% 5.2% East Midlands 4.5% 4.5%
  • 15. Q2 2010 Property Sentiment Survey Compared with 3 months ago, is it easier or harder to get a mortgage now 18% 53% 29% 23% 47% 30% 22% 48% 30% Yorkshire and The Humber 22% 51% 27% West Midlands 22% 53% 24% Wales 24% 45% 31% South West England 20% 47% 33% Easier South East England 26% 50% 23% No Change Scotland 27% 47% 27% Harder Northern Ireland 24% 52% 24% North West England 23% 51% 26% North East England 21% 50% 29% London 19% 50% 31% England 25% 45% 30% East of England 25% 44% 32% East Midlands 26% 45% 30%
  • 16. Q2 2010 Property Sentiment Survey Methodology ‱ Zoopla! invited registered users of Zoopla.co.uk to participate in this study. ‱ The survey was fielded from June 7 to 14 2010. ‱ There were 6,058 total respondents. 5442 of these were homeowners. Statistics based on a sample of this size are accurate to within +/- 1.0% with 95% confidence, if the sample is drawn at random from the population it intends to represent. ‱ These respondents represent the perspective of the Zoopla.co.uk user community, and could be considered to represent the population of people interested in the UK residential property market. ‱ All statistics are based on the full sample unless otherwise noted.