David Sprake's October 14th Zone Lecture, how to get to No 1 in Google.

1. Getting to No 1 in Google and making money with the internet

2. A must for any website.... Something genuinely useful or people enjoy coming too. (People will come back again, word will spread like a virus and people will link to you) A large number of people must want what you offer. Ownership is everything.

3. The Internet Stuff worth looking at

4. Ways to make money from the internet Clean vs Dirty

5. Clean Advertising - Google ad sense, (automated) Example of Ad sense adverts How much is a click worth ? The rewards of Adsense) Advertising subscriptions

6. Dirty Sell a product or service online, You have to handle the product, Ship it, and deal with any problems Drop Shipping Works best with niche products that can be easily sent in the post.

7. Mining for money? Deciding which business to go into is like choosing where to “mine” money from. How much coal is here= Size of the market How easy is it to get= Ease of extraction? Choose the right Mine

8. Which sector? Is it better to own a small fish in a growing pond than a large one in a drying one. Go for a new growing market rather than a maturing one

9. Scalability How easy would it be to make £1 million from 1 person? Make 1p from 1 person ? Automationto 10 million people......

10. Google results explained SEO SEM

11. Why Google ? September 2010

12. Which Keywords to optimise for? Very important to get right! http://www.keywordeye.co.uk/ Google Ad-words tool

13. The Long Tail

14. Trying to get to No 1 = Frustration !

15. Competition

16. How does Google sort….. 212,000,000 Websites with an iPod theme in order from 1 to 205,000,000

17. On/ off page optimisation On page 15- 30 % Off page 70- 85%

18. On Page optimisation “Title tag”, “URL”. “Meta description”

19. Other considerations The keywords you want to rank for in the page body (headings and text) Keywords: bolded, highlighted, underlined. In file names and in alt tags. (keyword density) Don’t over do it!

20. Off page optimisation Links from other websites

21. What is a link ? Anchor text Click

22. Just how important are anchor text in links?

23. Where can you get links from? Social media Directories Blogs Your Website Paid links Product Reviews Submitting Articles Other Websites

24. Bad… and Good website links Bad Links Good links (need Lots) Link from sites with 1000s of links Will the link be useful to your customers? Link is Diluted Your Site Trusted sites (.gov, .ac, bbc, wiki Banned Google sites High page rank (PR) websites Sites in “bad neighbourhoods

25. Some other important factors Google looks at The age of the website. The Google sand box. The Google 950 penalty. The way the website grows over time. What works today might not work tomorrow. The Google supplemental index. Duplicate content. (there are over 200 in total!)

26. The top website(s) MUST be getting it exactly 100% correct Copy their strategy!

27. White hat or Black hat ?

28. Measuring progress Google Analytics

29. Social media How big is social media?

30. Promote Your Business Social media Listen, Engage, Participate Direct to your website

31. Viral marketing U tube clips

32. Publicity stunts

34. An Idea is nothing without execution.

35. The first steps are the hardest/ momentum

37. Listen to lots of peoples advice- and then make your own mind up- do not care what your neighbours think.

38. Treat it as a game.

40. Dave Sprake d.sprake@googlemail.com