The document outlines an agenda for a 24-hour startup challenge taking place over two days. On the first day, participants will generate business ideas, research and develop their initial concepts, model their top idea, cost out the concept, and develop a marketing plan. The second day involves designing visuals for the ideas overnight, preparing pitches, final development and tidying up, recording pitches, and uploading them for others to see. The agenda provides time slots and facilitators for each activity in the challenge.

1. 24HR Start Up Challenge – Monday 14th & Tuesday 15 th November 2011
10am-12noon Idea Generation Matthew Draycott
Kicking off the day we’ll be
generating potential business ideas.
12noon-1pm LUNCH
1pm -3 pm Research / Development Garry Greenwood
Working with Gary you’ll be researching
and developing your initial ideas.
3pm-5 pm Modelling / Shaping ideas Matthew Draycott
Once you’ve done the research it’s Margaret Carter
time to model one idea to focus on.
5pm-6 pm Development time
Your time to work on your idea.
6 pm-7pm DINNER
7pm-9pm Costing the concept Rhys Owens
You have a plan, but how much will
it cost? Time to find out!
9pm-10 pm Development time
Your time to work on your idea.
10pm-12pm Marketing Sid Madge
Plan: Check! Costs: Check!
Now it’s time to build a brand.
Tuesday
12am-1am Design Ideas Dan O’Brien
Explain you ideas to our design team
who will create logos and visuals overnight.
1am-2am Pitch preparation Helen Smith
Get the skills to pitch your
idea to the world.
3am-5am Development Time / Tidying Up Mike Denison
Anything left? Sort it out now!
5am-7am Pitches
Record your pitch.
7am-8am Uploads
Upload it so the world can see your idea.
8am-10am BREAKFAST