Outlining the impact of a profile photo, such as on the Kiva Zip crowdfunding platform.

1. What A Profile Photo Can Say
About You
Brandy, Denver, CO

2. Profile photos can play an important role in how
you project yourself across social platforms

3. z
LinkedIn has a professional context,
where high quality headshots are ideal

4. z
A Facebook photo projects your image
casually to family and friends

5. z
Businesses on social media project their
brands online to engage audiences

6. How should small business
owners project themselves online?
It depends on their objectives.
Chancey, Greenville, SC

7. Small business owners
can use social media to
gain new customers
They can also engage
with customers and
address their needs
What about small
business owners just
starting out?
Crowdfunding platforms
can offer valuable lessons
Paula, Redwood Valley, CA

8. Kiva Zip is a crowdfunding platform
for entrepreneurs looking for 0%
loans. Loan profile photos are critical.
Krystn, Mobile, AL

9. Borrowers look to raise funds for 0% business
loans. Lenders want to know they can trust
them to repay and use their loan as stated.
Homestead, Oakland, CA

10. Thao, San Francisco, CA
A loan profile photo needs to be high quality.
If little time is spent on a photo, it reflects
badly on the business. Photo quality and
fundraising speed have a high correlation.

11. A great photo could be the difference
between getting funded or not by lenders on
Kiva Zip’s crowdfunding platform. Low light
photos can reflect “little” effort.
Vanessa, North Chesterfield, VA

12. Pam, Fort Plain, NY
A profile photo needs to
entice action for support
Kiva Zip borrowers that
smile often perform better
in fundraising
Lenders expect to see
elements of the business
to build trust

13. A business owner must be in the picture. Selfies
and headshots do not work well. Lenders trust
authentic borrowers that are credible.
Terry, Milwaukee, WI

14. Good photos build credibility: high resolution; good
lighting; smiling; and showing the business

15. Bad photos do not gain a lender’s trust: low resolution,
using headshots; and not showing the business

16. What can a great profile photo
do for you?
1) It can get a “like” on Facebook
2) It can gain a follower on Twitter
3) It can project confidence on
LinkedIn
OR
It can help you become your own
boss and crowdfund on Kiva Zip
To gain support of others, you
must project yourself well
Toussaint, Oakland, CA

17. Project your vision. Gain credibility
and trust. Build your future.
Sebastian, Detroit, MI

18. Kate, Milwaukee, WI
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