ZipDial’s Mobile Survey platform allows businesses, governments in India and the Caribbean to reach more mobile users than SMS-based platforms, getting actionable insights in hours, not weeks.

1. Mobile Surveys & Polls Overview
Real-Time & Toll-Free
Language, Telco, Handset independent
Demo a Survey by ZipDialing Live!
080 300 500 60

2. ZipDial Company & Platform Overview
Key Platform Attributes ZipDial Customers
• Engagement platform based on
missed call with automatic SMS
response
• Real-time, Toll-free & Simple
• Zero-friction to capture leads,
deliver SMS content, sustain
engagement, and maximize
response About ZipDial
• Accessible to 100% of Users: Works
on all handsets and all service • Bangalore-based
providers • Patent-pending technology
• Personalized online portal to track • Well-funded
and download responses • Deployed internationally
• CRM Integration • Seasoned entrepreneurs
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3. ZipDial Overcomes the Barriers of SMS
Almost half of Indians never SMS.
But virtually everyone can call.
Indian Usage of SMS
27% Indians Never Send SMS
48%
SMS Weekly of Less
SMS Daily
25%
Source: TNS Mobile Life Survey, Jan 2011
So ZipDial can double the potential market of
your existing SMS and Shortcode campaigns.
Our customers are having 6-10x response rates with ZipDial vs. SMS!
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4. Virtuous Feedback Loop
Increase
Get Feedback
Sales &
Profits Customers or
Branches
In Hours,
Improve Actionable not Weeks!
Marketing & Insights for
Service ROI Management
Service
Adjust
Sales
Marketing
Plans &
Channel
Policies
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL

5. Mobile Surveys Add Value Across Marketing Cycle
Traditional Marketing Studies
Employees Targeting Awareness Selling Retention
• Employee • Market • Brand Awareness • Customer • Customer
Satisfaction & Segmentation and Attitudes Motivation Satisfaction
Motivation Research
• Positioning/ • Usage Research • Customer Loyalty
• Operational Branding Research • Channel Testing & Tracking
Improvement Feedback
• Concept Testing • Complaint
• New Product Ideas and Product • Advertising registration &
Optimization Research callback Queue
ZipDial Use Cases
• To employees • Profile your • To compare • Ask at POS why a • Capture service
offline or not registered different ad customer is buying feedback
attached to a PC customers for mediums for cost • Add quick followup immediately
terminal coupon targeting per viewer surveys to existing • Ensure complaints
• Great for repeat and ad engagement randomly sampled are attended to
weekly requests development • Track awareness potential customers • Measure
• Live product demo actionable “Net
feedback Promoter Scores”
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6. Why ZipDial Mobile Surveys?
• Similar to web survey response rates &
Higher proven higher rates than SMS campaigns
Response • Free missed call concept reduces user
friction
• Faster than telephone, web and
Real-time traditional paper survey results
Results • Responses aggregate on our web
portal instantly
Direct • Reach your customers when most
relevant to them via mobile
Customer • Mass market and rural reach to
Reach customers not well-represented by
predominant survey methodologies
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL

7. How It Works: Customer Service Feedback
Company
Receives (If No) CT Rep
response in CRM Calls User
(API) Back for Detail
Customer SMS To User for ZipDial Sends
Customer
Finishes Call feedback. Response Logged SMS with
Responds with
with Company Options Yes/No with ZipDial follow up Poll
Missed Call
Representative with ZD number or Survey
Next Steps
Did the service
Depend on
representative Package
meet your needs?
Yes 08030050001 080
No 08030050002 30050001

8. How It Works: Open Survey
(COMING SOON) User
ZipDial Sends Responds by
auto-IVR Call Pressing Number
User Responds
w/
SMS
Company or
User ZipDial Sends
Promotes Real-Time Results
Opts In w/ SMS w/ Survey User Responds
Number(s) w/ Added in Zipdial
Missed Call Question w/
Call to Action Web Portal Missed Call
• Point of Sale
• Live public product Would you
demo events recommend to a
• Outdoor Ads 080 friend or 080
30050001 colleague? Yes 30050003
• Print & Television (08030050003)
• Mailers & Feedback
forms
• Web & Social media
• SMS
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9. How It Works: Company Panel Survey
(COMING SOON)
Company Company ZipDial Sends
sends ZipDial receives response auto-IVR Call
the User # (API) in CRM
User Interacts ZipDial Sends
User
w/ Company Zipdial Sends Real-Time Results SMS with
(Calls Call Center Opts In w/
SMS with Added in Zipdial Survey
Makes a Purchase Missed Call
Does Free Trial) Question or CTA* Web Portal Question
Thank you ! How Would you
was your recommend to a
experience? 080 friend or
Very Good colleague? Yes
(08030050001),
30050001
(08030050001)
* Optional: Company may choose to send first SMS Call to Action (CTA) through its existing SMS resellers
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL

10. Case Study: ZipDial User Base Profile
For Telecom Services, Demographic Survey of Existing Users
Customer: ZipDial Cricket Score Channel Zdial Cricket Score User Insights
• 57% between 18-25 years old
Challenge: Our users grew fast by word of
• Almost half prefer SMS in English
mouth, and we needed to know who they
were to help us sell advertising to keep it • 41% live in rural villages, showing ZipDials
reach and appeal in the mass market
the service free to end users.
• 16% Makes more than 10k Rupees p.m.
ZipDial Solution ZipDial Impact
• Demographic survey of 8 questions, • For minimal cost, ZipDial can now
covering sex, income, education, target advertisers wanting to reach our
language preference, and more audience and shorten the sales cycle
• Promoted survey in SMS to Cricket • Of those who responded to call to
Score channel across India 1 day action, 45% answered first 3 questions
• No incentive to respond • 28% completed the full survey
• Automatically collected state and • Over 1000 complete respondents
telecom carrier from the call • Most answered the 8 questions within
10 min.
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL

11. Case Study: Bloomberg UTV MNP Survey
For Media, Public Interest Survey & Unique Respondent Verification
Challenge: Mobile number
portability was a hot topic and
Bloomberg UTV wanted to
engage mobile users quickly to
understand their preferences.
ZipDial Solution ZipDial Impact
• 2 question survey for 5 days on • Multi-platform survey of uniquely
whether they are happy with current verified respondents
provider, and which provider the user • 30,000 respondents started survey
would switch to • 15,000 respondents completed
• Survey promoted in Cricket Channel & survey
across Bloomberg UTV website partners • Data used in national news segments
• Web survey used ZipDial to Verify
service to ensure unique response
• No incentive, simply public interest
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL

12. Case Study: ZipDial “AdverQuizzes”
For Event Promotion, Movie Release Quiz
Customer: United International Pictures ZipDial Ad Conversion Rates
1.5%
(UIP), one of the world's leading film
1.0%
distribution companies 15x
0.5%
Challenge: Create as much buzz for their 0.0%
ZipDial FF5 Average SMS
buck around the FAST FIVE release date Campaign
ZipDial Solution
ZipDial Solution: ZipDial Impact
ZipDial Impact:
• Show Free Ticket Contest & Adverquiz • Ads seen by young males who had
ad to ZipDial’s free Cricket Score users already dialed to receive the SMS
• 5 automated pop quiz questions about • 15x typical SMS ad conversion rates,
the Fast Five movie with 1.5% of unique ad viewers
• Users ZipDialed for Cricket Scores, saw converted and starting the Quiz
the ad, ZipDialed to win tickets, • Over 70% of converted answered all 5
received Quiz question, ZipDialed to questions
Answer, received 2nd Quiz Question… • Half answered all 5 questions on and
off between 1-2 hours, prolonging
engagement
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13. Use Case: Live Product Demo Feedback
Want real-time event feedback to increase engagement and insights?
Scenario Similar ZipDial Case Studies
Showing a new product or game
Miss Bangalore 2010
In a shopping mall, auditorium
To people passing by
NASSCOM Product Conclave
Display ZipDial Number(s)
• 1 to start multi-question survey
• 2+ to get quick response on a
published question
Demonstrator can get real-time
results in SMS by ZipDialing or Indian Debating Union
online, gauging his/her
effectiveness
Call center can immediately
callback respondents to drive in-
mall sales or get more in-depth
feedback
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL

14. ZipDial is Ready for Immediate Go-Live!
Scalable Platform & Expert Team
• Platform is live & proven at massive scale
• Expertise in business customer & end user experience
Platform • Live in India & Caribbean markets
• Can manage if-logic, multiple and free response questions
• Configure survey on DIY ZipDial Portal within minutes
Campaign • Start survey instantly live with real-time results
• Supports Multiple Languages
Configuration • We recommend mobile surveys between 6-15 questions
• Integrations with web survey platforms can increase sample
Integration size and ensure unique respondents
• API-based architecture for rapid additional integrations
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15. Get started!
Demo a Survey by ZipDialing
080 300 500 60
Adam J. Martin
Sr. Manager
+91 99677 43556
adam@zipdial.com
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL