Andreas Zeitler from zcasting3000.com­ will give a talk about how to use audio, video and animations to help you design, prototype, explain and sell your product/service. He will also share some tips to improve your pitching, storytelling and body language.

1. Audio and Video in the
Corporate Area
Andreas Zeitler
zCasting 3000
@zcasting3000

2. Video and Audio Facts.

3. http://techcrunch.com/2015/07/18/the-future-of-podcasting

4. http://www.ard-zdf-onlinestudie.de/index.php?id=519

5. Nutzung verschiedener Audio-Anwendungen im Internet 2006 bis 2015
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Nettowert Audio inkl.
Radio live
44 44 43 51 52 51 51 54 54 60
davon
Musikdateien aus dem
Internet
- - 27 27 26 24 24 29 28 31
Radioprogramme live
im Internet
24 22 23 25 27 27 27 28 28 28
Musik-
Streamingdienste
- - - - - - - 7 11 15
Audios von
Radiosendungen
zeitversetzt
13 11 9 11 9 10 12 12 12 15
Audio-Podcasts aus
dem Internet*
7 8 4 6 4 4 4 5 7 13
http://www.ard-zdf-onlinestudie.de/index.php?id=519

6. Nutzung verschiedener Audio-Anwendungen im Internet 2006 bis 2015
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Nettowert Audio inkl.
Radio live
44 44 43 51 52 51 51 54 54 60
davon
Musikdateien aus dem
Internet
- - 27 27 26 24 24 29 28 31
Radioprogramme live
im Internet
24 22 23 25 27 27 27 28 28 28
Musik-
Streamingdienste
- - - - - - - 7 11 15
Audios von
Radiosendungen
zeitversetzt
13 11 9 11 9 10 12 12 12 15
Audio-Podcasts aus
dem Internet*
7 8 4 6 4 4 4 5 7 13
http://www.ard-zdf-onlinestudie.de/index.php?id=519

8. Pewdiepie Subs
10000000
20000000
30000000
40000000
April 2010 Juli 2012 September 2012 April 2013 Juni 2013 November 2013 September 2014 Oktober 2015

9. 1,1 Milliarde $

10. http://www.nytimes.com/2014/09/01/business/media/amazons-bet-on-content-in-a-hub-for-gamers.html

11. http://www.thexgene.com/infographic-online-video-snapshot-of-australia

12. http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/

13. http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/

14. http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/

15. http://allfacebook.de/news/video-experience
Facebook Makes Video Central
Part of the App, and Tests
Newsfeed

21. Audio

22. Audio Drama

23. Internal Communication

24. Interviews

25. Expert-Content

26. Summary: Audio
• Podcast
• Enterprise Communications
• Interviews
• Live Reports
• Content for Experts
• Content for Clients

27. Video

28. Screencast

29. Tutorials

30. App Preview
App: Where To?

31. Motion Graphic Design

34. Prototyping

35. Motion Graphic Design

36. instagram.com/zettt

37. https://twitter.com/pardel/status/671686290639855616

40. Brand Video

41. Live Streaming

42. Live Streaming

43. Price Range
http://zcasting3000.com/blog/whats-the-price-of-a-video/
Moving
Figures
Whiteboard
Animation
Motion
Graphics
Video
Recording
3D Animation
Stop Motion
Screencast
3000
zCasting
What's the price of
a video?

44. Summary: Video
• Screencasts
• Enterprise Communication
• Improving Documentation
• Feature Highlights (Social Content)
• Tutorials
• Video SEO
• Motion Graphics
• Motion Graphic Design
• Prototyping
• Explainer Videos
• Animations
• Whiteboard Animations
• Moving Figures
• Webinars
• Content Recycling
• Live Streaming

45. Those who want to get into
video, do have to make videos
“We don’t make
videos because…”

46. “Success is cooked
up in a dirty kitchen.”
Those who want to get into
video, do have to make videos

47. How to Make Better
Videos?

48. Storytelling

49. 3-Act Structure
Beginning Middle End

50. Pitching
Exciting the audience

51. The Classic:
Elevator Pitch

53. 6 Pitches
1. The One-Word Pitch.
Write a fifty-word pitch. Reduce it to twenty-five
words. Then to six words. One of those remaining
half-dozen is almost certainly your one-word pitch.
2. The Question Pitch.
Use this if your arguments are strong. If they’re weak,
make a statement. Or better yet, find some new
arguments.
3. The Rhyming Pitch.
Don’t rack your brain for rhymes. Go online and find a
rhyming dictionary. I’m partial to RhymeZone.

54. 6 Pitches
4. The Subject Line Pitch.
The subject says it all.
5. The Twitter Pitch.
140 characters. The best pitches are short, sweet, and
easy to retweet.
6. The Pixar Pitch.
Read all twenty-two of former Pixar story artist
Emma Coats’s story rules. Your try: Once upon a time
____. Every day, _____. One day ____. Because of that,
____. Because of that, ____. Until finally, ____.

56. Frame Control
• Power Frame
• Time Frame
• Moral Authority Frame
• (Analyst) Prize Frame

57. HOW THE CROC BRAIN FILTERS INFORMATION
THE CROC BRAIN
NOVEL
FAST
VISUAL
CONCRETE
HIGH CONTRAST

58. The zCasting 3000 Method
Introduction
Address Pain Point
Quick Overview
Dive Right In
Wrap Up
Call to Action

59. Andreas Zeitler
zCasting 3000
@zcasting3000
Audio and Video in the
Corporate Area