Digital Realism

Digital Realism ,[object Object],Defining digital journalism From audience to charging customers New digital metrics Hybrid events Phil Clark, digital director, UBM Built Environment 11 March 2010

Digital options ,[object Object],data blog wiki forum network micro-blog video podcast virtual events

What is digital journalism? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Age of realism: metrics and characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Post-realism Audience/ customers Engagement Value Data Experience Hybrid events

Paid for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our boss on paid for… ,[object Object],“ We deal with niche communities. If you want the type of content that the Building team are capable of producing, for instance, there are not that many other places.” And a web native (and guru) on free… “ Having everything freely accessible to everyone else actually just creates a mediocre mush.” Jaron Lanier, Observer, 21 February 2010

Treating our audience as customers Inspired by Grateful Dead ,[object Object],The Dead were masters of creating and delivering superior customer value… Treating customers well may sound like common sense. But it represented a break from the top-down ethos of many organizations in the 1960s and ’70s.

Live and virtual: partners not enemies ,[object Object],11 events 12,000 visitors

Reithian principles: Inform educate and Entertain Realism doesn’t mean hairshirts #constructionsongs on To Hell With Part L Are you for real man? Is this just fantasy? Part L too Complex There’s No chance of reality Open your eyes Look up to the skies and pray I'm just a Roof boy I need no sympathy Because I'm easy come, easy pay Work up high , -- work long days Any thing the regs say Doesn't really matter to me, to me Part L just confused a man Put an SBEM in his head Entered data, now it’s read No clue, what it means to me But now I've gone and ignored it any way part L , ~ O ~ O ~ O Is it mean’t to make me cry If it’s not clear to you this time tomorrow Carry on, carry on, ‘cos no one understands it

Me and my links… ,[object Object],http:twitter.com/Zerochamp http://www.zerochampion.com

Digital Realism

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