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Transmedia london v2
1. New Opportunities for Storytellers
(Making More Than TV Shows)
London Transmedia Festival, October 2012
Robert Pratten
CEO & Founder, Transmedia Storyteller Ltd
@robpratten
13. Sales vs Social Media (Lowlifes)
NB: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also
included email, Twitter, Facebook etc.