Creating a Successful Transmedia Project
âą
12 gefĂ€llt mirâą2,631 views
Presentation to the San Francisco transmedia meetup group - Transmedia SF. Thanks to everyone who came out and for the passionate discussion afterwards. It was a huge pleasure!
Empfohlen
Empfohlen
Weitere Àhnliche Inhalte
Andere mochten auch
Andere mochten auch (20)
Ăhnlich wie Creating a Successful Transmedia Project
Ăhnlich wie Creating a Successful Transmedia Project (20)
Mehr von Robert Pratten
Mehr von Robert Pratten (20)
KĂŒrzlich hochgeladen
KĂŒrzlich hochgeladen (20)
Creating a Successful Transmedia Project
- 1. Transmedia SF San Francisco 25 June 2012 Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten
- 2. Robert Pratten CEO & Founder, Transmedia Storyteller Ltd
- 3. Transmedia Storyteller Ltd âWe power remarkable experiencesâ
- 4. transmedia production tool to deliver personalized, cross-platform experiences that drive conversation and engagement. It's cheaper, faster, scalable & manageable and there's no coding.
- 5. Storytelling with Conducttr Narrative Gaming Rewards Levels Collaboration Competition Characters Plot Events Things Social Networking Participation, Conversation
- 6. Story-in-the-Cloud Characterâs live 24/7 in the cloud
- 7. Characters connect experience .. with online .. with mobile ..between episodes
- 9. Lowlifes 2.0
- 10. Lowlifes 2.0⊠whodunit âą Characters: â reveal intrigue, clues, histories â have moods: sympathetic towards you or not â real-world time availability (coffee break, sleeping) â surprises â reversals & follow-ups âą Personalized experience â via character behavior and⊠â help mode on or off â feedback on progress (e.g. â60% complete) â personalized calls-to-action/reminders based on position in story âą Out-of-world communication from author integrated with in-world communications from characters âą Measurable â how deep people play â time to respond â A/B testing to improve results âą No cookies, plug-ins, apps or registration forms: played on email, Twitter and SMS âą Entirely scripted, no AI and no coding
- 11. Metrics âą Marketing budget = $0 âą Production budget = $500 âą Total Net Kindle Revenue (2011) = $1748 âą Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at Amazon.com $2.94) âą Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales âą Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727
- 12. Sales vs Social Media (Lowlifes) Nb: âvideo viewsâ used as simple proxy for trend of social media activity. Wasnât the sole activity also included email, Twitter, Facebook etc.
- 13. Sales vs Social Media (Lowlifes) Tipping point
- 17. Audience variables Email Contact Details Twitter Mobile Language? Community-level Groups Level? personalization Trait? Health? Individual âlevel Custom Fields Stamina? personalization Power NB: Custom Fields also available for other entities such as Characters and Touchpoints
- 18. Alien encounter readiness (SMS) TEST your readiness for alien encounters! Reply TEST to answer two questions that will reveal more about yourself than you knew! â Q1: You suffer an alien abduction but are returned to Earth. What do you do? Reply keep SECRET or GO PUBLIC â Q2: You find yourself impregnated with an an alien child. What do you do? Reply give BIRTH or KILL it. demo: txt (575)208-5005 alien test
- 19. Alien test results SECRET PUBLIC You are a PERFECT HOST for alien You are an EXHIBITIONIST who BIRTH explorers. Your willingness to seeks celebrity in two solar keep an alien lovechild and tell systems. We are wary of you but nobody has been noted and will we may use you if it suits our be rewarded. cause. You are an EARTH WARRIOR - KILL You are a SILENT RECLUSE. You ready to make a stand against crave alien attention but are alien invasion and exploration. afraid to show your affection. You are not to be trusted.
- 21. Audience participation opportunities FEEL Companion Actor Moral dilemmas, Role-play, meaningful choices provide building blocks Outsider Observer Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged?
- 22. Participation for MskRD FEEL Companion Actor Psychophol The 22er Tarot experience experience Cards Outsider Observer Web Series THINK DO
- 23. Mask of the Red Death Story Real-world Online Web series Co-creation Gaming Psychophol experience Wastelander experience Real World Feature film Tarot Cards Event: Festival Screening Mobile app DVD release
- 24. WORKFLOW: Mask of the Red Death Short story Synopsis Transmedia Funding Write Feature Psychophol Write Strategy Approved Script Experience Psychophol Defined Story Directorâs Wastelander Create Create Vision Experience Card Card Defined Mechanics Story Information flow Storyworld Write Wiki (Bible) Webseries Key Documents Story writing Experience
- 25. Project Structure Producer (Jonathan Sothcott) Transmedia Producer (Robert Pratten) Interactive Graphic Design & Branding Feature Script (Transmedia (Simon Cluett) Storyteller Ltd) (BTL Brands) Psychophol The 22ers Tarot Cards Web Series (Cassi) (Berta) (Tara) (Robert)
- 26. The 22ers
- 27. Mask of the Red Death www.psychophol.com
- 28. The End Robert Pratten robert@tstoryteller.com @robpratten USA: +1 415 287 4150 Europe: +44 207 193 4567