Using online mobile app analytics services to track activities on your app. This presentation focuses on count.ly
Find the corresponding sample code here https://github.com/zedjasper/using-countly-analytics-for-android
4. Increasing Engagement
•First-use Experience – 80 – 90% of apps are used only once
•Understand your customers
•Engage with users after – e.g push notifications
•Only 26% of apps are used a lot
5. User Engagement Tests
User Engagement Tests
Exchange analytics data between
server and make appropriate
changes to the app
6. Set Goals
•What are your goals
•Write down 3 actions you want the user to take
7. The Funnel
•What are the step the user will take in your app?
•Identify elements like buttons, text e.t.c that can be changed
8. Watch, Learn & Implement
•A ‘must have’ skill in app development
•Start seeing some data on the app optimization dashboard