Great arguments are there on both sides of the question “Are Links Losing Value in Google's Algorithm?” sometimes it seems to be true and sometimes they seem to be more valuable than ever. Let us look on both sides of the argument.

1. Slide 1
Are Links Losing Value in Google's Algorithm?

2. Slide 2
TOPIC
1. Introduction
2. What Google Thinks?
3. Importance of Links
4. Importance of Algorithms
5. Importance of Social Sharing
6. Editorial Links
7. SEO for Ranking
8. Ranking System of Google
9. Algorithmic Signals
10. Content Marketing
11. Importance of Focus on Links
12. Non Editorial Links
13. Guest Posting
14. Algorithmic Changes
15. New Marketing Strategies

3. Slide 3
TOPIC
16. Back Links
17. Page Rank
18. Caffeine Update
19. Penguin, Panda and Other Updates
20. Search with Matching Words
21. Hummingbird Update
22. Importance of Google Ranking Systems
23. Link Graph
24. Social Sharing
25. Google Algorithm Update
26. Importance of High PR Back Links
27. Biggest Factor in Ranking
28. Why Google Trust Damages?
29. Improvement of Google Page Rank
30. Presented by Zebra Techies Solution.

4. Slide 4
Introduction
Great arguments are there on both sides of the
question “Are Links Losing Value in Google's
Algorithm?” sometimes it seems to be true and
sometimes they seem to be more valuable than
ever. Let us look on both sides of the argument.

5. Slide 5
What Google Thinks?
Google recently came out and talked about the techniques
of search engine testing, ranking algorithms, search
quality algorithms which are not involved links as
ranking tool. Google said that the result is not
satisfactory for them. It was not a pleasant experience
while they removed links from the ranking elements. May
SEOs are going. Obviously links are very powerful for the
SEOs for rankings or indexation to get traffic from search
engines. We continue to see the links in the ranking
systems of Google for next few years.

6. Slide 6
Importance of Links
They are continuing because of their importance and
strength. Smart SEOs and marketers have made on both
sides of this. Some folks will disagree and they will say that
this is ridiculous. They links are important and they have
growing value too. Some good comments are there on a
recent blog post. Here some experts told to perform an
experiment around what Google might do if the links lose
the signals. Some good points are there and one of them
was Google filters out.

7. Slide 7
Importance of algorithms
I got this on Google and as I filter out the value that are
passed from some links through algorithms for example
Penguin or through filtration method to remove web spam or
low quality links that we don’t think precious for the
relevancy algorithms. This is the area where other links get
importance. Many other types of signals are wisely pointed
out by Russ. Google may powerfully change the links with the
things around the user and usage data, things throughout
social signals. All the things are actually validated with link
graph, and use the link graph to add more context and
information about other signals. So a point should be there
to get stressed.

8. Slide 8
Importance of Social Sharing
Some experts have also pointed out the matters that
we come into this world without any follow-ups. Often
Social Sharing becomes very much common to share
information than linking this. Before having the
popularity of Facebook, LinkedIn, Twitter and
Google+ and other networks, Social Sharing would
have bloggers and people use to like these resources
on forums. Google made a lot and Bing also has
contribution to certain extent. Too many webmasters,
site owners and editorial specialists are on the web
and they have a fear of linking out.

9. Slide 9
Editorial Links
They worry to link with something bad because
something occurs to that website that they
made links. Something may be happened with
their website. It becomes a big challenge over
time to get editorial links for everyone. This is
interesting because it gives suggestions of
more value from the editorial links. So I think
it is very realistic case.

10. Slide 10
SEO for Ranking
On the other hand there are SEOs who are
pointing out the links are definitely making
a reducing signal because elements are
there in any ranking system. Anytime you
have elements in a ranking system. You
may add new signals for relevancy,
requirement, importance, and popularity.
The pie chart hast to squish also. The part
which is used in the links, stuffs is just
purely a link based so it becomes a smaller
piece of pie chart.

11. Slide 11
Ranking System of Google
Let us explain with some easy example, Olympic ice
skating where the judges who give rankings. The judges
will give a score of 7.5 or 8.5 like this. They follow some
criteria to look after the matter. New criteria are added
and the others become less important. As par the
ranking system of Google it is not the same logic. A pie
chart is not available to add the signals and remove
them.

12. Slide 12
Algorithmic Signals
Everybody wants to give a score of 10. The ability of pages and
sites are moved up in the rankings. This is affected by the
elements that are available in similar type. What should SEOs
do? We want to take this type of discussion. As per the testing
process of Google the links are removed from the algorithmic
signals. A marketer should believe that he should think about
the process how to invest in the marketing.

13. Slide 13
Content Marketing
Get values according to various ways or methods. Different
methods mean giving value in terms of direct traffic. Get
value from social network, e-mail network as influence and
leadership and many more to influence the ranking of a
website. Get many ways to get links. Content Marketing is
one of the preferred things that many SEOs and marketers
are choosing because it has the power to do the different
things. Content marketing means social shares and more
social followers. It means growing the people to get
attention towards any brand and make them aware about
the brand. Content can earn links also to help me in search
engine rankings. Many effective solutions are there for
getting more links. Content marketing is not the only one.

14. Slide 14
Importance of Focus on Links
It is good but not satisfactory to refocus the energy. You
may expend some time to make different types of links
and instead concentrating carefully on some links which
matters a lot. As par our guidelines this becomes less
important. Those people say that there are vast things
getting filtered out and it is very much tough to earn the
good links. It is also very much precious to focus on them.

15. Slide 15
Non Editorial Links
Getting every link and talking many times about the
matter will be fruitful. SEOs are aware of this especially
with the non editorial type of links. If you make any
website that you want to locate in the search engines for
a long period, months and years in future. You cannot
afford actively, proactively to get non editorial links. You
should not ignore the value which you get from activities
to directly earn a link. Things are there to develop the
brand, make the resource of the content, make your
social channels but they cannot earn links for you.

16. Slide 16
Guest posting
A lot of people talk about the Guest Posting. Guest Posting or Guest
Blogging are not good idea to get links for SEO. Brand awareness and
attention are needed to get direct traffic. A lot of folks can post on the
forums, sites for the additional audience. This additional audience in the
future may be converted into the people who share and link to be the
customers. Please do not ignore the value of this while making a Product,
Website or Communication. A simple user experience is the key to
success. It is simple for you to make A to Z process. You will be able to
accomplish the plan while you spent time and making heaps of
resources.

17. Slide 17
Algorithmic Changes
SEO technology is changing in the last few years.
Massive algorithmic changes are there from Google.
It may be very much difficult for the small business
owners to maintain. Some small business owners are
getting SEO weakness. They desire such marketing
techniques that is simple to understand and less
risky. Others cannot trust the rules which are really
modified with old strategies of SEO. This can bring
catastrophic outcomes as Google does to make link
networks.

18. Slide 18
New Marketing Strategy
Demand for SEO becomes healthy for
Marketing Strategies to get good results.
Most of the companies say that this is very
much effective and they are applying SEO
and Social Media together. This is not a
simple job like easy Link Building in the past
years. The integrated strategy needs a
renewed stress on brand and audience. This
does not show that the ranking is no longer
important. However this shows that the
priorities require changing to get
competition in modern era of SEO.

19. Slide 19
Back Links
Backlinks are useful for the Google algorithm.
Webmasters try to change the links for their
advantage. Google has a new search algorithm
and it uses “hummingbird” system through all the
information while you search and return with
answers. Search algorithm is a technical term that
you can think like any recipe. Google is using this
to sort through billions of web pages and
information. The best answer is what it believes.
Google uses new Hummingbird technology and it is
the name of the new search algorithm that the
Google is applying. Google is saying to get better
results.

20. Slide 20
Page Rank
Page rank is more than 200 major ingredients that are
suitable for the Hummingbird style. Hummingbird Technology
is suitable for page rank. Page rank is one of the major
ingredients to make the recipe. It looks at the page rank and
it is deemed to be with other things like Google trusts about
the quality of any page. The words are used on this and many
other things. Google begins to use this technology some time
ago. Google announced the change recently. While switching
to Hummingbird Google dropped the old engine out of car and
put in a new one. It is happened very quickly and nobody
noticed about the switch.

21. Slide 21
Caffeine Update
Google struggled while any changes
like this happened. Google brings
Caffeine Update which was a vast
change. That was also a change mostly
helps Google to gather information
than information wise sorting. Mr.
Amit Singhal, search chief of Google
informed that in 2001 while he joined
the company, the algorithm was
written dramatically for the last time.

22. Slide 22
Penguin, Panda and Other Updates
Panda, Penguin and other updates are the changes for the
parts of the old algorithm. It is not the whole change. Those
things were as the engine with a new oil filter or with a
developed pump with this. Hummingbird is a branded new
engine though it continues using same parts as they were
used in old updates like Penguin and Panda. Some parts are
good so there was not any reason to change. Other parts are
changed. Google says that it is a new engine made with
existing and new parts. This is organized in a way to serve
the modern demands.

23. Slide 23
Search with Matching Words
Google’s “Conversational search” is the biggest
example. People, when speaking searches, may find it
more useful to have a conversation. If you put the
phrase iPhone 5 a traditional search engine will stress
on finding matches for words. You will get a page that
will show you the result of “buy” and “iPhone 5s”.
Hummingbird gives stress on the meaning of the words.
It can get actual location of your home even if you
shared this with Google. It will give “iPhone 5s” which
is a specific sort of electronic devices carried by some
stores. It helps Google to beyond just getting pages
with matching words.

24. Slide 24
Hummingbird Update
According to Google, Hummingbird update is paying
more attention to every word in a query which ensures
that the whole query, sentence, conversation or meaning
is given more importance than particular words. The
goal of the page which matches with the meaning is
obtained successfully. It is better than matching just a
few words. Google recently came out and talked how
they tested the search quality algorithms, version of
search engine, ranking algorithms. This cannot affect
ranking from the links. Google said that they really do
not like the results. They did not like the result while
they eliminated links from ranking factors.

25. Slide 25
Importance of Google Ranking Systems
May be the SEOs are going. Links are extremely powerful for
long time for the SEOs and folks to move the index, rankings or
getting traffic from search engines. Let us continue Google’s
ranking systems for at least next five or ten years. Some folks
called this crazy and links are actually growing in value. Russ
Jones from Virante made some good comments on a blog post
recently. Some experts asked to perform some experiment of
what Google may do if the links will lose their importance.

26. Slide 26
Link Graph
Some good points are there and one of which
is filtered out by Google. I filter out the values
that are coming from some links through the
updates like Penguin. Sometimes filtration
systems can remove web spam or low quality
links or irrelevant algorithms. It is the case
that the importances of these links are getting
importance. Russ wisely pointed out many
types of signals that the Google may change
the links with. Things around user and usage
data, social signals and all the things can be
validated through the link graph. You can use
link graph to add additional context and
information. It is a worthy point to be
considered.

27. Slide 27
Social Sharing
People have also pointed out that we get into this world
where no-follow is very common. A lot of websites are
putting no-follow over there. Social sharing becomes very
common to share the information and it is more common
than linking. Before getting the popularity of Facebook,
Twitter, LinkedIn and Google+ all these networks and
social sharing may be the bloggers and people in the
forums which are linked with these resources. Many
webmasters, site owners and editorial specialists on the
web fear about the linking.

28. Slide 28
Google Algorithm Update
It becomes a great challenge to get editorial links for
everyone. This is certainly very credible case. On the flip
side the links are definitely a decreasing signal because
there are elements which affect ranking system. If you
have keen interest in digital marketing you should know
that Google introduced an algorithm update in 2012.
Page rank of Google is the assessment of the Google. It
is the importance or popularity of a website. It is based
on the number and quality inbound links from other
websites on the internet. Google PR is displayed as an
option on the Google Toolbar. It can be downloaded and
installed free of charge.

29. Slide 29
Importance of High PR Back Links
Sudden or unexpected loss of page rank
happens where the visible PR of any top
level domain or internal web pages is
suddenly lost from a previously high PR
value. It shows the Google penalty or a
serious reduction is happened in inbound
link strength. When a drop in Google Page
is occurred you can start by checking your
website back links with Yahoo Site Explorer
to identify whether any trusted, high PR
one way links are removed from your site
or not. If important high PR back links have
been lost, you can contact with the
webmasters to see if they are curable or
not.

30. Slide 30
Biggest Factor in Ranking
Google state that the page rank value is cosmetic. Plenty of
PR2 and PR3 websites are there and they have recently lost
page rank which still have better ranking than page rank 5
sites. Sometimes due to the fact that they have better
content which is related to certain niche topics. These are
more thematically relevant links with lower Page Rank.
There is no doubt that Google Trust becomes one of the
biggest factors in Google ranking. It is much more
important than visible Toolbar Page Rank in the latest
Google algorithm.

31. Slide 31
Why Google trust damages?
Google trust can be damaged by weak SEO methods and
spam methods. It can be happened by the massive
reciprocal link exchange with the web sites that are
below quality and with dissimilar theme. To improve
Google trust you need more back links from authority
hub sites with similar theme. These will be sites with
good ranking on Google and often they are leaders in
particular field. You cannot find out your Google Trust
Rank but a certain rank improvement takes place. You
will see this in trusted status. Domains are not
advantageous and they certainly begins with zero trust
and you should make this within months and years.

32. Slide 32
Improvement of Google Page Rank
You may require improving page rank particularly
to encourage Google to make your site fully index or
make your website crawl frequently. Page rank
improvement means concentrating on quality of the
one way back links from relevant websites. Putting
great and original content into a site attracts more
natural links. These are known as link baiting. It is
recommended for you according to the best
methodologies of SEO to improve the ranking on
Google.

33. Slide 33
Presented by Zebra Techies Solution
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