New Venture Campaign

1. Physical evidence- Clean and presentable products.
-Meet the value proposition that we
-Packaging is 100% bio degradable.
-staff will be approachable and friendly.
Price- Premium pricing for our products. Average
price for each product is £4.50 and average cost
per unit is £2.00.
Product- High quality organic/fairtrade food and
drinks.
Process-The process of delivering our product will
be through face to face sales.
People- enthusiastic and well trained staff to
ensure that a high quality service is delivered
Promotion- create brand awareness through
leaflets and posters.
Loyalty cards.
Facebook and Instagram
Place- Purchase in-store. Store located near gyms
7 P’s –
Marketing
Mix