Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
The Rise and Rise of tablets by Oomph
1. Rich content media and the enterprise the rise and rise of Tablet Publishing
January 2014
Wednesday, 22 January 14
2. What’s all the noise about?
Enterprise as Publishers
Tablets in Business - Embrace the Opportunities
Re-thinking your tablet strategy
Wednesday, 22 January 14
3. What is Oomph?
Oomph is a versatile tablet and mobile
publishing platform that allows print
and web designers to create and
publish rich media apps for touch
screen devices with absolutely no
programming required.
Wednesday, 22 January 14
4. THE OOMPH PROCESS
Oomph Viewer
!
InDesign
Author layouts and
add interactivity.
Wednesday, 22 January 14
Oomph Viewer
Preview your files
regularly in
Oomph Viewer.
Oomph Bundle
Generate an Oomph
bundle ready for
submission to the
Apple App Store.
Apple App Store
App is submitted
to Apple.
5. Why do I need to
care about
tablets?
Wednesday, 22 January 14
6. Smartphones and tablets are
changing the way that we live and
work.
Consumer IT is driving innovation
within the enterprise.
This has profound implications for
organisations and particularly
their communications strategies,
both internal and external.
Wednesday, 22 January 14
22. The Lean Back device:
“12 months ago tablets were
described as the device you look
down at from your television. Now TV is
the device that you look up at from
your tablet.”
Wednesday, 22 January 14
27. Consumer Tablet Channel
By leveraging the personalised, interactive nature of
the tablet, you are able to create an experience
that is quite simply unparalleled through other
channels.
Wednesday, 22 January 14
29. Enterprise Tablet Mobility solutions can deliver a
competitive advantage across a range of activities
including:
• More effective sales, marketing and
communications campaigns
• Faster, more informed decision making capability
• Increased staff productivity and efficiency
• Brand recognition as technological and
innovation leading
• Lower cost of hardware rollout using BYOD
Wednesday, 22 January 14
35. So what results are
being achieved in
the enterprise?
Wednesday, 22 January 14
36. 18%
increase in sales for Aflac Insurance 6
weeks after converting sales material
to iPads10
Wednesday, 22 January 14
37. 250
number of hours per year each rep will
save following transition to iPad based
sales material, according to Novartis
CEO Joe Jiminez11
Wednesday, 22 January 14
46. BUSINESS DRIVER
STRATEGY
Increase Sales, Customer
Engagement and Loyalty, Industry
Leadership, Brand Activation
INDUSTRY TRENDS
Increasing growth and maturation
of tablet and mobile market; Rise
of the Multi-device journey;
unified customer experience;
tablet commerce
Wednesday, 22 January 14
CONSUMER INSIGHTS
...... TBD by Customer and Oomph
47. What are we doing ?
Consumer at Centre
Business Driver
Implementing a Tablet Strategy
Integrate with the Business
Clear Value Prop
Considered UX
App Build
Marketing/ PR
Optimise & Review
8
Wednesday, 22 January 14
50. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Wednesday, 22 January 14
Zachary@OomphHQ.com
+61 2 8039 0508
51. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Wednesday, 22 January 14
Zachary@OomphHQ.com
+61 2 8039 0508
52. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Zachary@OomphHQ.com
+61 2 8039 0508
Pranjal Desai
Wednesday, 22 January 14
53. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Zachary@OomphHQ.com
+61 2 8039 0508
Pranjal Desai
Account Manager
Wednesday, 22 January 14
54. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Zachary@OomphHQ.com
+61 2 8039 0508
Pranjal Desai
Account Manager
Wednesday, 22 January 14
55. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Zachary@OomphHQ.com
+61 2 8039 0508
Pranjal Desai
Account Manager
email:
Wednesday, 22 January 14
Pranjal@OomphHQ.com
56. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Zachary@OomphHQ.com
+61 2 8039 0508
Pranjal Desai
Account Manager
email:
phone:
Wednesday, 22 January 14
Pranjal@OomphHQ.com
+61 2 8039 0501
57. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Zachary@OomphHQ.com
+61 2 8039 0508
Pranjal Desai
Account Manager
email:
phone:
Wednesday, 22 January 14
Pranjal@OomphHQ.com
+61 2 8039 0501
58. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Zachary@OomphHQ.com
+61 2 8039 0508
Pranjal Desai
Account Manager
email:
phone:
Wednesday, 22 January 14
Pranjal@OomphHQ.com
+61 2 8039 0501
59. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Zachary@OomphHQ.com
+61 2 8039 0508
Pranjal Desai
Account Manager
email:
phone:
Wednesday, 22 January 14
Pranjal@OomphHQ.com
+61 2 8039 0501
60. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Zachary@OomphHQ.com
+61 2 8039 0508
Pranjal Desai
Account Manager
email:
phone:
Wednesday, 22 January 14
Pranjal@OomphHQ.com
+61 2 8039 0501
61. FIND OUT MORE
CONTACT:
Zachary King
Business Development Manager
email:
phone:
Zachary@OomphHQ.com
+61 2 8039 0508
Pranjal Desai
Account Manager
email:
phone:
Wednesday, 22 January 14
Pranjal@OomphHQ.com
+61 2 8039 0501
63. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
Wednesday, 22 January 14
64. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
Wednesday, 22 January 14
65. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
Wednesday, 22 January 14
66. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
Wednesday, 22 January 14
67. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
Wednesday, 22 January 14
68. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?
containerId=prUS24314413
Wednesday, 22 January 14
69. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?
containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/
tablets-trump-smartphones-in-global-website-traffic/
Wednesday, 22 January 14
70. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?
containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/
tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report
by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html
Wednesday, 22 January 14
71. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?
containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/
tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report
by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/
2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/
Wednesday, 22 January 14
72. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?
containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/
tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report
by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/
2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/
pressreleasestory.aspx?rid=1576889
Wednesday, 22 January 14
73. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?
containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/
tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report
by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/
2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/
pressreleasestory.aspx?rid=1576889
11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29
Wednesday, 22 January 14
74. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?
containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/
tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report
by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/
2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/
pressreleasestory.aspx?rid=1576889
11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29
12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketingsolutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012benchmark-reports-_-press-release-_-wire-_-text-link
Wednesday, 22 January 14
75. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?
containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/
tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report
by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/
2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/
pressreleasestory.aspx?rid=1576889
11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29
12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketingsolutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012benchmark-reports-_-press-release-_-wire-_-text-link
13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http://
offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf
Wednesday, 22 January 14
76. References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?
containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/
tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report
by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/
2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/
pressreleasestory.aspx?rid=1576889
11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29
12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketingsolutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012benchmark-reports-_-press-release-_-wire-_-text-link
13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http://
offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf
14.Apple Presentation by Tim Cook as reported by Endgagdet website on 22/10/2013
http://www.engadget.com/2013/10/22/apple-ios-7-downloaded-over-200-milliontimes-in-5-days/
Wednesday, 22 January 14