A presentation, using real executed infographic examples, that discusses how useful infographics are as a business communication tool

1. user experience agency

2. Hello!
Marcus Marritt
Creative Services Director
marcus@zabisco.com
0203 1511 330

3. Infographics – A versatile, flexible, hard working business tool
What’s important to remember with infographics is that they can work for you in
so many different ways.
As long as your content / data story is relevant AND strong enough, infographics
can be employed in multiple business comms situations – whether they be internal
or external.

4. Infographics as a business tool

5. In this document, by giving real
executed examples of infographics, I
will explain how valuable a modern
business tool infographics are.
Lets explore more ……..

6. Design
Infographics; a brief introduction

7. Infographics have the power to
stimulate your audience. By presenting
ideas more efficiently, it gives your
business or organisation the power to
better communicate specific concepts,
complex processes and / or business
results.
Ultimately giving a greater
understanding of what you want to
communicate.
Infographics; a brief introduction

8. Design
Infographics in internal comms

9. Infographics are not only about communicating your content story to others, but
can help you understand your own data.
Using visual cues, infographics can help you discover and understand inherent
relationships in your data activity.
You may have a business decision to make, a need to review recent results, or a
organisational structure to review – data visualisation can really help you
understand the situation.
Infographics in internal comms

10. Zabisco – Mobile App v. Mobile Web
How a infographic can help map out a
key strategy decision, whether a mobile
app or mobile web is right for you.
Whether you have a A/B strategy
decision to make, or you are exploring
multiple options, using visual cues gives
a clear understanding of the benefits
and negatives of each.
Infographics in internal comms

11. Inafishbowl – Organisation structure
How a infographic can help understand
your own structural processes and
organisational workings.
Whether you are a startup looking to
confirm your internal structure and
processes, or an organisation undergoing
a restructure, data visualisation will help
you pinpoint patterns and relationships.
Once you have this set, your infographic
can be used as a external presentation
tool.
Infographics in internal comms

12. ASOS – Fashion Finder infographic
How a infographic can visualise
business growth and results.
Using data visualisation techniques to
present sales, growth, results internally
gives your team a clear and full
understanding of business activity.
(The infographic presented here is a cut down version of the full
infographic, to remove all internal sensitive data and results)
Infographics in internal comms

13. "In an organisation with as many different divisions internally as we have, using
infographics to communicate our business activities is a great way to share with the
whole team internally what is happening in our industry and the results we are
seeing. Breaking away from the standard presentation tools we have used in the
past really helps everyone engage with, and be excited about, what we are doing.“
Brenda Van Camp, Senior Director, International Head of Marketing Strategy &
Client Insight, Christie’s
(Zabisco are currently working on the first of a series of infographics for internal use at Christie’s)
Infographics in internal comms

14. Design
Infographics in external comms

15. There are massive possibilities of bringing infographics into your external comms
strategy.
We have seen a huge growth in infographic use within PR, to either work alongside
a press release or replace the written word with a visual.
Infographics are also strong in giving your audience a soft introduction to what is
otherwise a heavy subject matter, such as a full report or industry white paper.
Infographics in external comms

16. BlackBerry – SMB Infographic
Using a infographic to
communicate a product message
within a overall campaign
strategy.
Adding hyperlinks and
interactivity can make the visual
work hard for you, and tie in
external content sources online.
Infographics in external comms

17. Acronis – Global Disaster Recovery
Index
Using a infographic to visualise
reports / white paper publications. A
soft introduction to a heavy content
subject matter.
As a mechanism to engage your
audience by pulling out the hero stats /
content you can establish interest in the
audience before presenting the full
scale report.
Infographics in external comms

18. eFIG – The Benefits of Plants
Using a infographic to
communicate product
information and benefits in a fun
and engaging way.
Providing content to your
audience as a desktop wallpaper,
you can communicate product
benefits via a soft sell approach.
Infographics in external comms

19. Zabisco – The Internet
As a pure marketing tool infographics
can communicate the products,
services, knowledge and expertise
your organisation has to offer.
What better way to show how engaged
you are in the industry you work within
then by displaying your field of passion
in a infographic.
Infographics in external comms

20. What I aim to have achieved in this presentation by using real executed examples
of infographics across multiple business situations, both internal and external
comms, is how versatile infographics are as a business tool.
Bringing data visualisation into your comms strategy gives fantastic scope to the
engagement and subsequent understanding of your data / content messaging.
(All infographics included in this presentation have been designed by Zabisco)

21. Thank you!
Marcus Marritt
Creative Services Director
marcus@zabisco.com
0203 1511 330