"Z&G. Branding" is one of the first Russian companies offering the service of developing the Brand with legal protection. "Z&G. Branding" is included in the Russian Top 25 in category "Brand Design" (Russian Association of Communication Agencies).

1. Development,
Promotion
of the Brand
ZG
with the legal protection
Presentation of projects
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2. About us
“Z&G. Branding” is one of the first Russian
companies offering the service of developing
the Brand with legal protection. Z&G. Branding is included in the Russian Top 25 in category “Brand Design” (Russian Association of
Communication Agencies).
5 benefits you get contacting us:
1. The Brands we develop are professional and attractive, what is proved by number
of Russian and International Awards: “Logolounge” (USA), “Advision Awards” (USA), “Granddesigno”(Russia), “IDEA!” (Russia), “MIAF”
(Russia).
2. We develop legally protected Brand
Names and Logos with Registration at Rospatent (Federal Institute of Industrial
Property — FIPS).
3. “Z&G. Branding” employs a patent attorney to check the Brand Name at FIPS (and
save you up to 4 000 EUR). This service is
included in costs.
4. Clients ordering the service of the Brand
Name Development and Registration get annual New Brand Protection Service for free.
5. Our Strong Advantage is Result. We
are working on your project until you say
“Agreed”!
Our Professional Approach is recognised
by authoritative Russian and international
contests such as: “Logolounge” (USA), “Advisio Awards” (USA), “Grandisaino” (Russia),
“Idea” (Russia), “MMFR” (Russia).
On the moment “Z&G. Branding” completed
more than 100 projects on branding.
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Top 25. Russia
“Z&G. Branding” is in the Top-25 in the Russian
segment of “Brand Design” (Russian Association of Communication Agencies, 2010).
Top 50. International
The Logo “Brandoholik”(designed by “Z&G.
Branding”) entered into the top 50 of Best
World Trend Logos (“Logolounge”, USA).
We can develop for you:
Market Research
Brand Positioning
Brand Name
Logo Design
Corporate Identity
Brand Book
Package and Label Design
Advertising Concept
Trademark Registration
Moreover, we offer:
Turn-key Brand Development
Copywriting
Catalogues / Company’s Presentation
Website design
Promotional and Media Planning Strategy
Brand Character
Our Clients:
Olimpstroy (Moscow)
Russian product (Moscow)
Good News (Moscow)
Delta Commercial (London)
Action pour Guerison (Paris)
Tcherkashin and Partners (Ekaterinburg)
FORUM Group (Ekaterinburg)
UTB (Ekaterinburg)
Uralkeramika (Ekaterinburg)
The Government of Sverdlovsk region (Ekaterinburg)
Administration of Ekaterinburg (Ekaterinburg)
SportMaxi (Ekaterinburg)
R-modul («Monetka» retail chain centre) (Russia)
Behagen (Samara)
Aurent (Ekaterinburg)
Sevencom (Pishma)
Active Park (Ekaterinburg)
K Telecom (Ekaterinburg)
Ural Isolit (Ekaterinburg)
GAVROCH’Iya (Ekaterinburg)
Tisol (Ekaterinburg)
Rosbakaleya (Ekaterinburg, Russia)
Mebelton (Volgodonsk)
Prirodnyi Standard (Ekaterinburg)
Eeletech (Ekaterinburg)
Solovyov’s Wine Shop (Ekaterinburg)
Iv Production(Ekaterinburg)
Arkom trading house (Ekaterinburg)
Zlatoust Machine-Building Plant (Zlatoust)
If you have questions,
do not hesitate to contact us:
Vladimir Zholobov, CEO “Z&G”
zg-company@list.ru
Nikolai Solovyov, head of “Z&G.Branding”
zg-brand@list.ru.

3. Contests and Awards
Grandisaino
2008
Design Contest for ambitious
and talented
(Russia)
Idea
2009
National Advertising Fest
(Russia)
Advision Awards
2008, 2010
International Advertising
Competition
(New York, USA)
Logolounge
2009, 2010
World-famous
Logo Catalogue (USA)
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4. Why do we need Brands?
Firstly, the Brand precisely identifies the company’s product (service).
Moreover, the established Brand helps to increase the company’s performance and profitability.
For example:
Market research
Russian
knitting
factory
Zara
120 EUR
20 EUR
2 EUR
1,5 EUR
1 EUR
Profitability
400%
1 330%
500 units
30 000 units
10 000 units
Income
1 500 000 EUR
700 000 EUR
1 100 000 EUR
620 000 EUR
20 000 EUR
Promotion Strategy
Brand Book
Advertising Concept
Market Entry
30 000 EUR
Profit
Package Design
4 900%
The number
of sales per
month
Corporate Identity
6 EUR
Costs per unit
Brand Name
D&G
Price per
T-shirt
Positioning Concept
Logo Design
Producer
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The stages of Brand
Development process

5. Сustomer Reviews
M. Ershov , CEO «Behagen»
— “Z&G.Branding” implemented a very important project of creating the
New Brand Name for our Company. We found the task very ambitious and
difficult, but they did it well! I would like to point out the high degree of
responsibility and attention paid to the strategic component of the project .
Moreover, we got helpful consultancy and successfully applied it in practice.
We thank the the team and looking forward to working together on new
projects.
Yulia Litvinova, advertising manager of the clothing retail
chain “SportMaksi”
— “Z&G” has developed several Brand Names for our clothes lines. We are
very pleased to had this collaboration and therefore I would particularly
like to highlight the company’s strengths in the field of Brand Development
and Trademark Registration. It helped us to save time and money on checks
at FIPS (service is included in the costs).
Berezkina Elena, Head of Public Relations and Advertising
“Uraltransbank”
— Thank you for an excellent job on creating the Corporate Style and Brand
Book for “Uraltransbank”. The experts from “Z&G” coped with this task
professionally and in time-efficient manner.
The federal retail chain «Mebelton»
— “Z&G” developed the Brand Name, Logo, Corporate Identity and Brand
Book or our company. The work of experts surpassed the most optimistic
expectations, and it seems like we were not alone in our estimations. Our
New Brand had been featured on the National Furniture Fair and we had
been awarded with five diplomas, and one of them for the Best Brand. We
are looking forward to further successful collaboration!
Catherine Sobolina, CEO “Action pour Guerison” Foundation
(Paris, France)
— We like the proposed version of Logo and Corporate Identity, because it
will have the same meaning in all countries we plan to develop our fund in.
Popok Daria, supervisor of advertising and trade-marketing
at “Tcherkashin PARTNER”
— Thank “Z&G. Branding” for designing Label Design and Brand Character
for our baby-sausages. You met our expectations and offered a qualitative
service.
Petrukovich Alex, Project Manager “Press House” (Russia, Moscow)
— Thanks to the company “Z&G” for the conscientious and efficient work on
the number of “Press House“ projects: cafes “Nuage” and “Red cafe O’lya”,
restaurant “Sacvoyage” (airport “Koltsovo”). Serious attitude to work, the
trusted experts, high standards and meeting the deadlines.
Alexander Arutyunov, CEO of the European Construction SuperMarket
“MANE”
— We thank the company “Z&G” for such a pleasant cooperation! The
company’s specialists have implemented a project from a scratch: conducted
Market Research, then developed a Positioning Strategy, The Brand Name,
Logo, Corporate Identity, Brand Book and all necessary Corporate Identity.
Moreover, they proposed the original advertising idea (“Parquet Zebra MANE”
at pedestrian crossings) that worked flawlessly and had been featured in
the media!
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6. Brandogolik
An international Brand Contest
Our Goal
To develop Brand Concept for the International Brand Contest.
Our Solution
We came up with the Brand Name “Brandogolic”, which symbolises the consumer
who is attached to his favourite brands.
The created Logo represents a bright and
versatile letter “B”: different Industries,
different Brands, different Consumer Emotions. Logo contest is primarily designed
to symbolise and evoke the positive consumer emotions.
Recognition/Awards
“Brandogolik” entered the top 50 Trending Logos in the World, according to the
famous American project “Logolounge”.
Short-list of Moscow International Advertising and Marketing Festival (Red Apple).
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10. Balalaika
Music Bar
Our Goal
To develop Brand Name, Logo, Corporate
Identity and Advertising Model for a Music
Bar. The idea behind it was to create the
visual image that would merge together
Russian traditions with contemporary
music in a cosy atmosphere of the bar.
Our Solution
Logo is built on the ‘mark of Russian
soul’, balalaika music instrument, and the
symbol of celebration - a glass. There are 2
fonts used: for the main part of the Name
the font is strict and clear, while the extra
inscription looks like handwriting, contributing emotions to geometrical forms of the
Logo.The colour scheme is contrasting.
Victory / Awards
The Logo and Advertising Model “Balalaika”
won the international contest “Advision
Awords” (USA, New York).
Short-list of Moscow International Advertising and Marketing Festival (Red Apple)
and “Idea”.
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14. The Year of Teacher
2010
Federal project
Our Goal
Ministry of Education and Science of Russian Federation
had announced a competition to design the Logo for Federal Programme “The Year of Teacher, 2010”. The aim was
to improve the creative and professional skills of teachers,
improving their social status and the creation of a new
modern image of the Russian teacher.
Our Solution
The contest received more than 2000 works. The Logo, proposed by ”Z&G”, on the first step entered the Top 200, and
on the second tour of competition was awarded with the
3rd place (as a result of user preferences in professional
web-portal Sostav.ru). The emblem comprises the picture
of a pen made from flames associated with such expressions as the “Fire of Knowledge”, “The light of knowledge.”
Also our team created the original font design.
Natalia Mitrofanova, the teacher and the Head of the
Educational work of the Ekaterinburg College of Electrical Engineering
— I am for this concept, because it possesses a deep semantic knowledge without excess of details. Many proposed
logos exploit children’s drawings and various images of
children, which is, in my opinion, not correct approach: on
the one hand, teachers are working with students of all
ages, not only with children. On the other hand, the project
is firstly addressed to teachers, and indirectly to students.
The concept of “Z&G” represents the Mission of the Teacher:
transferring the knowledge and “ighting the fire” in the
people’s hearts.
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16. Hercule
Law firm
Our Goal
To develop the Brand (Brand Name, Logo,
Corporate Identity), and website design for
the law firm “Hercule”.
Our Solution
We pursued the idea to create a charismatic image that would stand out from
the competitors. Therefore, as the basis
of the Brand Name and Logo we took the
well-known literature character and professional detective “Hercule Poirot”. Brand
“Hercule” attaches to the company the
relevant image of reliability, pedantry and
confidence.
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18. Dainet
Internet cafe
Our Goal
To develop the Brand Name, Logo and Corporate Identity for Internet cafe. The Logo
have to be creative and innovative.
Our Solution
Before selecting the Brand Name “Dainet”,
we tested about a hundred titles. It is
worth mentioning that when implementing the project we decided not to go the
classical way (we usually start with Brand
Name and then go on with Logo Design).
But this time we came up firstly with the
Logo Design and then created the Name for
the new Brand — “Dainet” (“dai” = give, so
it means “Give me (Inter) Net” and, on the
same time, “Da”= yes, and we finally have
“Yes to (Inter) Net”).
And the logo ...
The logo is a stylized interpretation of
a computer mouse and spoons. The logo
appeals to specialization of the place
(Internet cafe). The Logo Design reflects
the personalities of people coming to the
cafe — they are modern, creative, ambitious young people consuming large flows
of information in the Internet.
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20. Miller
Beer Brand
Our Goal
To develop the Package Design and Advertising Model for a beer can (limited edition
for night club) a beer can with regard to
style of “Miller”.
Our Solution
The Package Design should target active
young people who spend their free time in
the clubs. We used the stroboscope flashes
to show versatility of night life, as well as
energy and motion of the dance floor. As
the Slogan says, “Miller go beyond”.
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24. State Farm Sukholozhsky
Dairy products
Our Goal
To re-brand “State Farm Sukholozhsky”, the dairy products
producer since 1964. The project comprised developing
Logo, Corporate Identity, Packaging Design for dairy products line, and also organizing all the corporate identity
elements in the Brand Book.
Our Solution
Our starting point was to formulate the product line concept as “qualitative dairy products, which have the trust
of consumers and made with modern standards”. Then we
formulated the slogan — “Useful products since 1964”.
During the meeting, we remembered that client talked
about the beautiful nature and rich history of the place
where the production is located, so we decided to reflect
it in the Logo. We designed a special font to emphasize
company’s rich in traditions, and therefore intentionally
did not use any modern font types. The Logo is a stylized
image of the wheat ear — the symbol of fertility, rebirth,
the divine gift of life.
We realised that the Russian dairy companies do not
use any descriptive words except from “milk” and “dairy”.
Considering this, we added the word that would reflect the
product qualities. Such a phrase became the expression
“polesnui” (from Russian, healthy, necessary). So, the product appeared in the market as “Healthy Milk”.
Packaging Design is simple and concise, and we purposely did not use any out-of-box approaches considering
the preferences of target audience.
As the final step, we created the detailed Brand Book,
where we included the recommendations for advertisement, marketing communications and the further strategic
development for the brand “State Farm Sukholozhsky”.
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26. Tcherkashin and
PARTNER
Sausages “Kroha” (from Russian, “Baby”).
Our Goal
To create Label Design and Brand Character for
children’s sausages “Kroha” (Russian, “Baby”).
Our Solution
We started with analysing of market research
data which was provided by the client. So, we
identified vector of the project and started to
develop a general idea for the character. We
decided to use the images of the Musketeers
(novel of A. Dumas) because this image is
easy recognizable among the target audience:
both children and parents .
The final idea was consisted of several points:
– musketeers like to eat meat products,
– musketeers are taking active part in adventures and battles,
– musketeers are the example of loyalty and
friendship,
– musketeers are successful in terms of BTL
promotion.
We proposed to client three variants of characters, tested them on target audience (children
and parents). The chosen final image of Brand
Character Musketeers is portrayed as a cat.
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28. Coffitel
Chicory drink
Our Goal
To develop a new Package Design for
instant chicory drink, which will work for
sales increase and help to get bigger share
on the market. Customer: JSC “Russian
Product”.
Our Solution
As the idea for the entire product line we
selected European, “Vienna” style, which
is primarily demonstrates the emotional
component of product and transfers the
cozy atmosphere of old European city.
Chicory is a specific product, consumed by
people who care about their health, and
sometimes for reason to refuse the use of
coffee. The Label Design is detailed and
deeply elaborated. The Product attracts
attention and distinguishes the product
from the competitors.
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30. Kellany
Tea
Our Goal
To develop Package Design for tea.
Our Solution
The client already had a Brand Name and
provided us with all the materials and
information about the project and the tea
market, which certainly helped us in ideas
elaboration.
We proposed 3 concepts:
The first concept had a minimalist style
and was based on the main stylistic picture,
having advantages such as simple reading
of information from the packaging.
The second concept was designed in a
similar way as the first one, with addition
of a stylistic misted glass of hot tea.
The third concept (finally chosen by our
client) comprised elaborated scenery
emphasizing the emotional component
attached to the product.
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32. Pragmen
Beer
Our Goal
Turn-key Brand Development for beer.
Our Solution
We conducted the detailed study of the market and then
defined the idea of positioning strategy to attract consumers — “Czech Tradition”. Target Group 1: Men 35–45
y.o., senior and top-management. By this age, men are
usually successful in the chosen field. Target Audience
2: Men 25–35 y.o. claiming to be beer connoisseurs and
therefore raise their status in the eyes of others.
We chose the Brand Name “Pragmen”, with a close
connection to the producer of the one of the best beer in
the world. Brand Name “Pragmen” is formed from two English words: “Prague” — Prague and “Men” — men, males.
“Prague Men” prefer only the best beer. Phonosematic
signs are: brave, big, simple. The slogan is “Pragmеn” —
the connoisseur of Czech beer traditions.
The Logo comprised the individually designed font.
The Logo’s task is to highlight the individuality of the
product on the functional and emotional level. The functional level is easy readable and identified product name,
while the emotional one play on the association with
Europe.
Creating the Label Design, we thought about the sentimental romance of Czech Republic with its old castles. As
an example, we took the 350 years old castle on the banks
of the Vltava. This is a wonderful symbol creating the
atmosphere of 16th century, and it has its reflection in the
Label of beer “Pragmеn”. Also, we used “expensive” color
shades — black and gold.
Our message is that “Pragmеn” is not only a Beer
Brand, but the ambassador of Czech traditions! By purchasing “Pragmеn” customers automatically acquire the
status of a beer connoisseur.
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34. Pervyi Dvor
Meat delicacies (premium)
Our Goal
Develop the Brand Name for meat and sausage products in
the premium segment. The project comprised Market Research, Positioning, Name, Logo, Corporate Identity, Brand
Book, Advertising Concept.
Our Solution
On the market research step (Ekaterinburg market) we
analyzed such factors as: the share in consumers mind
and soul, association that consumers have for competitors brands, the reasons to buy the particular brand, the
purchase influencing factors, the criteria of the quality
evaluation.
After analysing the market, we began to develop
Positioning Strategy. The basis of positioning strategy
laid on the surface — “High quality meat products made
in Russian countryside”. The survey showed that respondents says that the taste of some meat brands is regularly
changing, which in turn indicates the irresponsible quality
control of raw materials. This fact was mentioned by many
consumers and it was time for us to act.
The next step was developing of the Brand Name and
the registration of the trademark. We created two hundred
Brand Name variants to check in “Rospatent“ (Federal
Institute of Industrial Property) and then tested them on
the target audience. After that the new Project and Brand
Name appeared — “Pervyi Dvor“.
For the visual Brand Identity we chose black-andwhite colour range, sending back to the times of the
“Russian Empire” in the late 19th century. As an additional
element of Corporate Identity we selected the Russian
Empire coat of arms (1825) that would express the spirit
of that time. After that, we developed all the elements of
Corporate Identity and included them in Brand Book.
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36. HiMANS
Household appliances
Our Goal
Develop the Brand Name, Logo, Corporate
Identity, Brand Book for home appliances
manufacturer.
Our Solution
Development of the project began with
an analysis of the market and discussing
the strategic differences of the particular Brand from competitors. After a few
sessions the future concept of positioning
strategy was formulated as “higher level”,
the concept that our client also stated in
his mission.
Then we began to implement the one of
the most complex Brand Naming processes
in our portfolio. When developing the titles we used all sorts of “associative maps”
to construct Brand Name, and checked at
FIPS more than 600 different variants of
which only 20 could be registered. Finally,
we chose the Brand Name “HiMANS”, combination of the two ideas: first one that
“HiMANS” are user-friendly appliances (Hi,
man; hi, humans), and according to the
last one “HiMANS” possesses a high level
(Higher in Manners).
As the idea for the Logo we took
inclined letter “i”, which has to highlight
the strict logo design. Further we worked
on the development of the Brand Book and
systematized all the constants of Corporate Identity.
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38. Sevencom
ISP provider
Our Goal
To re-brand ISP cable and Internet service
provider. It is necessary to conduct Market
Research and develop Positioning, Brand
Name, Logo, Corporate Identity, BrandBook, Advertising Concept and Trademark
Registration.
Our Solution
In order to better understand the market
and identify its main characteristics we
conducted market research. Also it helped
to found out the strengths and weaknesses
of competitors.
During the Brand Name development
we have worked out (developed , tested,
checked at ”Rospatent“) about 250 potential names, and chose 5 to presented to the
client. After discussion of the all options
and testing on consumers, we agreed on
the Brand Name “Sevencom”.
Then we developed Logo, Corporate
Identity and Brand Book. Then went to the
most creative stage — the development of
Advertising Concepts.
It was decided to create a Brand Characters (drawn like in pencil), do not use
any dominant color and make no accent on
tariffs and prices. We appealed to emotional side of the consumer and bet on the
concise slogans designed in the style of
“spelling errors”.
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40. Detland
Online shop of clothing for children
Our Goal
To develop a bright, original Logo and Corporate Identity for an online store selling
children’s clothing (Russian and foreign
brands) at reasonable prices.
Our Solution
As the basis of Logo and Corporate Identity
we took plasticine that fully associated
with children’s creativity. Logo and Corporate Identity of “Detland” look like made
from plasticine and show the world of
children’s emotions and first art experiences. Such a sculpted by small children hands
Logo is a unique symbol of the children’s
creativity.
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42. Behagen
Windows, gates and ceilings
Our Goal
Turn-key Brand Development (Positioning Strategy, Brand
Name, Logo, Corporate Identity, Website Design, Sogan,
Advertising Concept) for company “Cheryomushki”. The old
Brand “Cheryomushki” existed for more than 15 years and
had customer recognition in Busuluk (Orenburg region).
Aiming to enter new Russian markets (Samara) the headquarters decided to make a re-branding to stand the competition
from major national brands. The New Brand should reflect
some values of leading foreign construction brands.
Our Solution
The segment we chose was ”professional brands”, because
Russian consumers are willing to pay more for reliable professional product. Speaking about emotional component of
the Brand, preference was given to the German philosophy of
doing business.
After working out 146 different variants of Brand Names,
we chose “Behagen” (from German — contentment, comfort).
Phonosemantic analysis describes the Name as Short, Funny,
Fast, Safe, Vivid. The domain www.behagen.ru was registered.
When designing Logo and Corporate Identity, we took
“German” colours as a basis — black and yellow. Advertising
Concept comprised a series of ads designed to explore the
New Brand and deliver value to the minds of target audience.
In the first layout we placed slogan of “Behagen” — “Reliability is still important!” (we did not put a logo to avoid any
direct association with the advertising layout).
The next advertising models have been devoted directly
to the products that company offer, for instance, windows,
gates, ceilings. In the given framework they have to convey
the message of reliability of German products with honest
factual information, for example, for window we used the
slogan “Durable window can be opened 500,000 times!”. In
parallel to these advertising layouts we created 5 videos and
audio messages to broadcast in the media.
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46. Action pour
Guerison
Foundation (Paris, France)
Our Goal
To design Logo for the charity foundation
helping Russian children in France.
Our Solution
We like the proposed version of Logo and
Corporate Identity, because it will have the
same meaning in all countries we plan to
develop our fund in.
Catherine Sobolina, CEO “Action pour
Guerison” Foundation (Paris, France).
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48. KINOME
Professional movie production studio
Our Goal
To develop Brand Name, Logo, Corporate Identity for professional movie production studio
(production of films and commercials).
Our Solution
Extraordinary, emotional, creative — these
are the characteristics of products made by
the production studio “KINOME”.
The logo is a stylized cracker used in process of filming and consists of the words that
belong the cinema industry.
For the employees of “KINOME” we
specially developed the “personal crackers”
to use them in film production. Corporate
Identity is aiming to create an image of
a company specializing in creative movies.
The Style of studio “KINOME” merging
together two eras of film making. Black and
white associated with the atmosphere of an
old cinema, while blue and pink are the colors
that transformed the era of white-and-black
cinema to contemporary one.
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52. BuddaOil
Petrol stations
Our Goal
To develop Logo, Corporate Identity for
the network of petrol stations “BuddaOil”.
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56. Uraltransbank
Bank
Our Goal
To develop Corporate Identity
and Brand Book.
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58. MANE
The Construction Supermarket
Our Goal
Turn-key Brand Development for the construction supermarket. The project comprised:
Market Research, developing of Positioning
Startegy, Brand Name, Logo, Corporate
Identity, Brand Book, Advertising Concept,
as well as defining the marketing strategy
and launching the Supermarket in the Ekaterinburg market.
Our Solution
After the conducting the market analysis, it
was decided to position the Brand as “European Construction Supermarket”. We decided to
identify the market niche as complex equipment of constructing materials of European
quality at affordable and reasonable prices.
We reflected that in the slogan “Nice renovation for a reasonable price”. As in today’s
Europe, priority is given to quality materials
at medium prices together with the friendly
service.
We developed about 250 variants for
Brand Name and in collaboration with client
selected the Name “MANE”. The idea behind
is to compare our unique project with the
greatest impressionism artist Edouard Manet.
The Logo looks like the lily — the symbol
of purity, majesty and innocence. Next, we
developed the Brand Book with description
of all the branded items and rules for their
application. After that we came up with the
concept of advertising.
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62. Arioso
Lingerie shop
Our Goal
Develop the Brand Name, Logo, Corporate
Identity, Brand Book for company selling
underwear in the mid-price segment.
Our Solution
We chose the image of Spain, because on
the one hand, the country is open and
friendly, and on the other hand, this image
is rarely in the Russian market.
We created more than 250 names variants for Brand Name, from which we finally
selected 10. After the presentation of the
project to the client, we agreed on the
name “Arioso” (from Spanish, expressive).
Semantics and phonetics impressed both
the client and target audience.
After the registration at Rospatent we
started to develop Logo made in the laconic style with minimum of details.
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64. Helfer
Law Firm
Our Goal
To develop Trademark (Brand Name, Logo,
Corporate Identity) for a law company.
Our Solution
It is believed that German companies are
accurate, reliable and thorough — all the
qualities we need to characterise the new
Brand. We came up with about 150 names
to choose and selected 5 for final presentation to the customer.
The final Brand Name was “Helfer” (in
German,”assistant”), which fully meets the
legal nature of the agency.
After successful completion of the
first phase, we began to develop Logo and
Corporate Identity. For Logo, we select the
first letter of the company’s name — “H”,
that could be further used as monogram on
different branded items.
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66. KRSU
Corporation of the Middle Urals
Our Goal
To develop Logo, Corporate Identity for
“KRSU” (Corporation of the Middle Urals).
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70. RED cafe O’lya
Cafe of Russian cuisine
Our Goal
To develop Logo, Corporate Identity for the
cafe Russian cuisine “Red CAFE Olga”.
Petrukovich Alex, Project Manager
“Press House” (Russia, Moscow)
— Thanks to the company “Z&G” for the
conscientious and efficient work on the
number of “Press House“ projects: cafes
“Nuage” and “Red cafe O’lya” , restaurant
“Sacvoyage” (airport “Koltsovo”). Serious
attitude to work , the trusted experts, high
standards and meeting the deadlines.
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72. valise
Restaurant
Goal
To develop Logo, Corporate Identity
for the restaurant “Valise”.
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74. CherriDom
Household goods supermarket chain
Goal
Turn-key Brand Development (the Brand
Name, Logo, Corporate Identity, Brand Book)
for the retail chain of goods for home.
Sevryukov Eugeniy, chief development
officer of the retail chain “CherriDom”
(household goods)
— The company “Z&G” used the creative
approach in designing Logo and Corporate
Identity(organised in Brand Book). Moreover,
experts from “Z&G” consulted us on the future strategic development of the Brand. We
express our gratitude for the mutual understanding and efficiency of collaboration.
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76. Uralkeramika
The producer of ceramic products
Our Goal
To develop a new Corporate Identity, Brand
Book and Advertising Concept for the ceramics producer (“Uralkeramika” factory).
Our Solution
Firstly “Uralkeramika” arranged the tender,
where several companies were invited.
Each company was asked to develop a
strategy to promote the Brand “Uralkeramika”. After 2 weeks of searching for
creative solutions, we brought our concept
to final presentation with “Uralkeramika”
headquarters, who gave their preference to
our expert team.
Our concept comprises the following
elements of corporate identity: rectangles
symbolizing ceramic tile ( the most popular product of factory) in corporate colours
(blue and red).
For Promotion Strategy, we proposed to
use the series of images designed in corporate colours and consisted of rectangles
(ceramic tiles). Therefore, we came up with
3 images: 1) vase with a flower, 2) sofa and
3) girl. Each of these advertising layouts
had to be used for 3 months.
After visualization of ideas and advertising campaign coordination we developed Brand Book.
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78. Brenmark
School of Marketing and Branding
Our Goal
Turn-key Brand Development (the Brand
Name, Logo, Corporate Identity, Brand Book)
for School of Branding and Marketing.
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80. Madam Patiserrie
Bar & confectionery
Our Goal
To design Logo for bar of sweets and
candies (located at the airport “Koltsovo”,
Ekaterinburg)
Our Solution
We designed the Logo in the style of the
early XX century Europe. To fill it with
emotions, we added to the font design
elements that could be often found in the
European kitchen interiors.
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81. 81

82. The history of the brand “Canon”
year 1934
year 1934
year 1935
year 1956
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year 1953

83. The history of the brand “Apple”
year 1973
year 1976
year 1998
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84. product by
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www.zg-brand.com