An updated Facebook and Twitter audit of the South African Political Parties.

1. Social Media Audit
1

2. Political Parties Audited
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1.
2.
3.
4.
5.
6.
7.
8.
African Christian Democratic Party (ACDP)
AGANG SA
African National Congress (ANC)
Congress of the People (COPE)
Democratic Alliance (DA)
Economic Freedom Fighters (EFF)
Inkhatha Freedom Party (IFP)
Vryheid Front Plus (VF+)

3. Introduction
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• This is a Social Media Audit of the South African
Political parties.
• The time frame of the Social Media Audit was from
16th December 2013 – 15th January 2014.
• The Social Media Channels analyzed for the audit are
Facebook & Twitter.
• The criteria used to assess the performance of the
Political Parties: Engagement, Fan Growth and
Mentions.

4. ACDP
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January

5. ACDP
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA Potential Reach
Time Frame: 16 December – 15 January

6. ACDP
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
170
Most Popular City
Most Popular Age
Page Type
abcNWED
v
C
120
190
380
1 944
Time Frame: 16 December – 15 January

7. ACDP
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@A_C_D_P Mentions
T
“ACDP” mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
Time Frame: 16 December – 15 January

8. ACDP
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
abcNWED
G
Influencer
4%
10%
6%
7%
10%
Time Frame: 16 December – 15 January
s

9. AGANG
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January

10. AGANG
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA Potential Reach
Time Frame: 16 December – 15 January

11. AGANG
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
108
Most Popular City
Most Popular Age
Page Type
abcNWED
v
C
90
350
488
31 167
Time Frame: 16 December – 15 January

12. AGANG
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@AGANGSA Mentions
T
“AGANG” mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
Time Frame: 16 December – 15 January
@MampeheleR Followers

13. AGANG
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Popular Topics
abcNWED
5%
Top Locations
G
Influencer
7%
5%
6%
6%
Time Frame: 16 December – 15 January
s

14. ANC
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

15. ANC
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA Potential Reach
Time Frame: 16 December – 15 January

16. ANC
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
1810
168
254
Most Popular City
Most Popular Age
Page Type
abcNWED
80
v
C
37 993
Time Frame: 16 December – 15 January

17. ANC
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@MYANC_ Mentions
T
“ANC” mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
@SAPresident Followers
Time Frame: 16 December – 15 January

18. ANC
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
abcNWED
G
Influencer
4%
9%
5%
5%
7%
Time Frame: 16 December – 15 January
s

19. COPE
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January

20. COPE
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA Potential Reach
Time Frame: 16 December – 15 January

21. COPE
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
10
Most Popular City
Most Popular Age
Page Type
abcNWED
9
v
C
18
26
2 065
Time Frame: 16 December – 15 January

22. COPE
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@YourCOPE Mentions
T
“COPE SA” mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
Number of Tweets
Time Frame: 16 December – 15 January

23. COPE
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
abcNWED
G
Influencer
4%
5%
18%
6%
9%
Time Frame: 16 December – 15 January
s

24. DA
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

25. DA
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA Potential Reach
Time Frame: 16 December – 15 January

26. DA
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
258
152
808
1023
44 210
Most Popular City
Most Popular Age
Page Type
abcNWED
v
C
Time Frame: 16 December – 15 January

27. DA
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@DA_NEWS Mentions
T
Twitter Age
Q
Number of Tweets
Influencer Score
P
@HelenZille Followers
Time Frame: 16 December – 15 January
“DemocraticAlliance” mentions

28. DA
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
abcNWED
G
Influencer
5%
11%
5%
6%
6%
Time Frame: 16 December – 15 January
s

29. EFF
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January

30. EFF
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA Potential Reach
Time Frame: 16 December – 15 January

31. EFF
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
282
Most Popular City
Most Popular Age
Page Type
abcNWED
246
v
C
383
549
58 269
Time Frame: 16 December – 15 January

32. EFF
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@EconFreedomZA Mentions
T
“EFF” mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
Time Frame: 16 December – 15 January
@Julius_S_Malema Followers

33. EFF
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
abcNWED
G
Influencer
5%
11%
6%
6%
9%
Time Frame: 16 December – 15 January
s

34. IFP
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January

35. IFP
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA Potential Reach
Time Frame: 16 December – 15 January

36. IFP
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
Most Popular City
Most Popular Age
Page Type
abcNWED
v
C
1
6
2
8
516
Time Frame: 16 December – 15 January

37. IFP
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@IFP_Parliament Mentions
T
“IFP” mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
Time Frame: 16 December – 15 January

38. IFP
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
abcNWED
G
Influencer
4%
5%
18%
6%
9%
Time Frame: 16 December – 15 January
s

39. VFPLUS
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January

40. VFPLUS
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA Potential Reach
Time Frame: 16 December – 15 January

41. VFPLUS
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
150
Most Popular Age
Page Type
abcNWED
v
C
129
179
216
Most Popular City
10 744
Time Frame: 16 December – 15 January

42. VFPLUS
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@VFPLUS Mentions
T
VFPLUS mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
@PieterMulder Followers
Time Frame: 16 December – 15 January

43. VFPLUS
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
abcNWED
G
Influencer
5%
20%
6%
8%
9%
Time Frame: 16 December – 15 January
s

44. Benchmark
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Total Number Of C Fans
Time Frame: 16 December – 15 January

45. Benchmark
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y C Fans in South Africa
Time Frame: 16 December – 15 January

46. Benchmark
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
T Engagement RateC Page
Time Frame: 16 December – 15 January

47. Benchmark
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
u Total Number Of M Followers
Time Frame: 16 December – 15 January

48. Benchmark
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
T Total Number of M Mentions
Time Frame: 16 December – 15 January

49. Benchmark
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of M Followers (Leaders)
Time Frame: 16 December – 15 January

50. b Insights
f
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• EFF is the Political Party with the most
Facebook Fans.
• IFP is the Political Party with the least
Facebook Fans.
• The most engaging Political party on Facebook
is the DA .
• The least engaging Political Party on Facebook
is VFPLUS.
Time Frame: 16 December – 15 January

51. b Insights
t
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• ANC is the Political Party with the most Twitter
Followers.
• IFP is the Political Party with the least Twitter
Followers.
• The Political Party with the most @ mentions is
ANC.
• DA is the most active Political Party on Twitter.
Time Frame: 16 December – 15 January

52. Glossary
N
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• People Talking About This (PTAT) - The number of people talking about your
Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who mentioned any
of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet or post.
• Original Tweets: refer to tweets composed by individuals, containing the @name.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original
tweet composer.
• Influencer - A person or a group of people who possess greater than average
potential to influence due to attributes such as personal persuasiveness.
Time Frame: 16 December – 15 January

53. Tel: (011) 321 0201
www.zasocialmedia.com
WWW.audit@zasocialmedia.com
f
t
Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy