A Facebook and Twitter audit on how the South African Universities are measuring up on social media.

1. Social Media Audit
Universities
1

2. Introduction
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• This is a Social Media Audit of the South African
Universities based on academic rankings.
• The time frame of the Social Media Audit was from
28th December 2013 – 29th January 2014.
• The Social Media Channels analyzed for the audit are
Facebook & Twitter.
• The criteria used to assess the performance of the
South African Universities: Engagement, Fan Growth
and Mentions.

3. Universities
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Based on Academic Rankings
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
University of Cape Town
University of Witwatersrand
Stellenbosch University
University of KwaZulu-Natal
University of Pretoria
University of Johannesburg
University of Western Cape
University of Free State
Rhodes University
Nelson Mandela Metropolitan University

4. University of Cape Town
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

5. University of Cape Town
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

6. University of Cape Town
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
450
Most Popular Age
abcNWED
1341
Most Popular City
v
Fan Growth
585530
21 054
Time Frame: 28 December – 29 January
u

7. University of Cape Town
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@UCT_News Mentions
T
Twitter Age
Q
Number of Tweets
Influencer Score
P
Follower Growth
Time Frame: 28 December – 29 January
“University of Capetown” mentions

8. University of Cape Town
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
Influencer
abcNWED
G
s
4%
4%
17%
5%
7%
Time Frame: 28 December – 29 January

9. University of Witwatersrand
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

10. University of Witwatersrand
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

11. University of Witwatersrand
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
1945
Most Popular City
Most Popular Age
abcNWED
v
Fan Growth
1 830
3058
3120
28 328
Time Frame: 28 December – 29 January
u

12. University of Witwatersrand
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@WitsUniversity Mentions
T
“Wits University” mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
Follower Growth
Time Frame: 28 December – 29 January

13. University of Witwatersrand
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
Influencer
abcNWED
G
s
3%
5%
15%
5%
8%
Time Frame: 28 December – 29 January

14. Stellenbosch University
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

15. Stellenbosch University
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

16. Stellenbosch University
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
Most Popular Age
abcNWED
922 877
Most Popular City
v
Fan Growth
738 413
30 422
Time Frame: 28 December – 29 January
u

17. Stellenbosch University
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@StellenboschUni Mentions
T
Twitter Age
Q
Number of Tweets
Influencer Score
P
Follower Growth
Time Frame: 28 December – 29 January
“StellenboschUniversity” mentions

18. Stellenbosch University
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
Influencer
abcNWED
G
s
43%
4%
4%
4%
15%
Time Frame: 28 December – 29 January

19. University of KwaZulu-Natal
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

20. University of KwaZulu-Natal
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

21. University of KwaZulu-Natal
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
Most Popular City
Most Popular Age
abcNWED
182
v
Fan Growth
104
187
212
17 007
Time Frame: 28 December – 29 January
u

22. University of KwaZulu-Natal
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@UKZN Mentions
T
Twitter Age
Q
Number of Tweets
Influencer Score
P
Follower Growth
Time Frame: 28 December – 29 January
“UKZN” mentions

23. University of KwaZulu-Natal
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
Influencer
abcNWED
G
s
3%
4%
13%
4%
12%
Time Frame: 28 December – 29 January

24. University of Pretoria
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

25. University of Pretoria
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

26. University of Pretoria
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
Most Popular Age
abcNWED
101
Most Popular City
v
Fan Growth
95 50 49
4 858
Time Frame: 28 December – 29 January
u

27. University of Pretoria
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@UPTUKS Mentions
T
Twitter Age
Q
Number of Tweets
Influencer Score
P
Follower Growth
Time Frame: 28 December – 29 January
“University of Pretoria” mentions

28. University of Pretoria
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
Influencer
abcNWED
G
s
3%
3%
19%
8%
8%
Time Frame: 28 December – 29 January

29. University of Johannesburg
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

30. University of Johannesburg
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

31. University of Johannesburg
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
298
Most Popular City
Most Popular Age
abcNWED
v
Fan Growth
271
511
718
43 998
Time Frame: 28 December – 29 January
u

32. University of Johannesburg
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@mediauj Mentions
T
“UJ” mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
Follower Growth
Time Frame: 28 December – 29 January

33. University of Johannesburg
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
Influencer
abcNWED
G
s
3%
4%
4%
20%
5%
Time Frame: 28 December – 29 January

34. University of Western Cape
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

35. University of Western Cape
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

36. University of Western Cape
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
Most Popular City
Most Popular Age
abcNWED
511
298
v
Fan Growth
271
718
1 207
Time Frame: 28 December – 29 January
u

37. University of Western Cape
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@UWConline Mentions
T
“University of WC” mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
Follower Growth
Time Frame: 28 December – 29 January

38. University of Western Cape
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
Influencer
abcNWED
G
s
4%
4%
12%
8%
10%
Time Frame: 28 December – 29 January

39. University of Free State
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

40. University of Free State
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

41. University of Free State
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

42. University of Free State
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
Most Popular Age
abcNWED
153
Most Popular City
v
Fan Growth
109
170
444
18 113
Time Frame: 28 December – 29 January
u

43. University of Free State
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@UFSWeb Mentions
T
Twitter Age
Q
Number of Tweets
Influencer Score
P
Follower Growth
Time Frame: 28 December – 29 January
“University of Freestate”mentions

44. University of Free State
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
Influencer
abcNWED
G
s
4%
4%
19%
6%
7%
Time Frame: 28 December – 29 January

45. Rhodes University
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

46. Rhodes University
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

47. Rhodes University
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
Most Popular City
Most Popular Age
abcNWED
389
280
v
Fan Growth
167
489
8 156
Time Frame: 28 December – 29 January
u

48. Rhodes University
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
@Rhodesuniversity Mentions
T
Twitter Age
Q
Influencer Score
P
Time Frame: 28 December – 29 January
Following
“Rhodes University” mentions
Number of Tweets

49. Rhodes University
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Follower Interest
Top Locations
Popular Topics
Influencer
abcNWED
G
s
3%
4%
14%
8%
9%
Time Frame: 28 December – 29 January

50. NMMU
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

51. NMMU
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 28 December – 29 January

52. NMMU
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Locations of fans
192
Most Popular Age
abcNWED
310
Most Popular City
v
Fan Growth
167
312
13 424
Time Frame: 28 December – 29 January
u

53. NMMU
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
@NMMU4U Mentions
T
Twitter Age
Q
Influencer Score
P
Time Frame: 28 December – 29 January
Following
“NMMU” mentions
Number of Tweets

54. NMMU
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
5%
Top Locations
Popular Topics
Influencer
abcNWED
Follower Interest
G
s
8%
6%
7%
6%
Time Frame: 28 December – 29 January

55. Benchmark
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Total Number Of C Fans
Time Frame: 28 December – 29 January

56. Benchmark
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y C Fans in South Africa
Time Frame: 28 December – 29 January

57. Benchmark
VC
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
t Engagement rate C
Time Frame: 28 December – 29 January

58. Benchmark
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
u Number of M followers
Time Frame: 28 December – 29 January

59. Benchmark
C
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
T Number of M Mentions
Time Frame: 28 December – 29 January

60. b Insights
f
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• University of Johannesburg is the University
with the most Facebook Fans.
• University of Western Cape is the University
with the least Facebook Fans.
• The most engaging University on Facebook is
the University of Johannesburg .
• The least engaging University on Facebook is
Rhodes University .
Time Frame: 28 December – 29 January

61. b Insights
t
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• University of Pretoria is the University with the
most Twitter Followers.
• Rhodes University is the University with the
least Twitter Followers and Mentions.
• The University with the most @ mentions is the
University of Witwatersrand.
• Stellenbosch is the most active University on
Twitter.
Time Frame: 28 December – 29 January

62. Glossary
N
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• People Talking About This (PTAT) - The number of people talking about your
Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who mentioned any
of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet or post.
• Original Tweets: refer to tweets composed by individuals, containing the @name.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original
tweet composer.
• Influencer - A person or a group of people who possess greater than average
potential to influence due to attributes such as personal persuasiveness.
Time Frame: 28 December – 29 January

63. END