We compiled a social media audit that looks at the 8 top short term insurance companies in South Africa and monitored their Twitter activities to track the performance of their social media efforts.
3. • People Talking About This (PTAT) - The number of people talking about
your Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who
mentioned any of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Tweets: refer to tweets composed by individuals, containing the @name.
• Mentions: refer to responses to a tweet, containing the @mention of the
original tweet composer.
• Influencer - A person or a group of people who possess greater than
average potential to influence due to attributes such as personal
persuasiveness.
Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
4. 1. Outsurance
2. Discovery
3. Santam
4. Miway
5. Hollard
6. AA insurance
7. Mutual & Federal
8. First for women
Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Insights
16. Twitter Activity & Weather Data (Gauteng)
h h
f
a f
f
e
5
10
15
20
25
30
35
40
01-Feb
02-Feb
03-Feb
04-Feb
05-Feb
06-Feb
07-Feb
08-Feb
09-Feb
10-Feb
11-Feb
12-Feb
13-Feb
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16-Feb
17-Feb
18-Feb
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20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
17. Common Keywords in Tweets
Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
18. Sentiment in Tweets
Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Sentiment Drivers
r
19. Themes in Tweets
Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
115
109
78
55
39
20
16