Social Media Audit - Political Party Leaders
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This document summarizes a social media audit of several South African political party leaders conducted from January 6th to February 7th, 2014. It analyzes the Facebook and Twitter presence of 9 leaders, including Julius Malema and Jacob Zuma. For each leader, it provides metrics like number of Facebook fans, Twitter followers, and mentions. Overall insights found that Helen Zille had the highest Facebook reach while Julius Malema had the most Twitter mentions. The audit provides context on measured social media metrics and evaluates the online influence of these political figures.
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Social Media Audit - Political Party Leaders
- 1. Social Media Audit Political Party Leaders 1
- 2. Political Parties Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 1. 2. 3. 4. 5. 6. 7. 8. 9. Julius Malema Jacob Zuma Mosiuoa Lekota Mamphela Ramphele Helen Zille Bantu Holomisa Pieter Mulder Kenneth Meshoe Mangosuthu Buthelezi
- 3. Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit of the South African Political party leaders. • The time frame of the Social Media Audit was from 6th January – 7th February 2014. • The Social Media Channels analyzed for the audit are Facebook & Twitter. • The criteria used to assess the performance of the Political Party leaders: Engagement, Fan Growth and Mentions.
- 5. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 35 65 q
- 10. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 42 58 q
- 15. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 23 77 q
- 20. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 35 65 q
- 25. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans T People Talking About P Reach w 48 52 q
- 30. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans T People Talking About P Reach w 41 59 q
- 35. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 44 56 q
- 40. Kenneth Meshoe ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 45 55 q
- 44. Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 25 75 q
- 48. Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Presence on most Social Media Networks y Most Fans on C v Most Followers on L u
- 49. Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ No. of Leaders with C Pages No. of Leaders L with Profiles No. of leaders with no Social presence Y
- 50. Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Leader with the highest reach on C O Leader with the most mentions on L t Leader with the highest Influencer Score s
- 51. Glossary N __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people in South Africa who mentioned any of the channel anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet or post. • Original Tweets: refer to tweets composed by individuals, containing the @name. • ReTweets: Tweets that users decide to re-share with their own followers. • Replies: refer to responses to a tweet, containing the @mention of the original tweet composer. • Influencer - A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness. Time Frame: 16 December – 15 January
- 52. Tel: (011) 321 0201 www.zasocialmedia.com WWW.audit@zasocialmedia.com f t Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy
- 53. END