An insightful Facebook and Twitter Social Media Audit of South Africa's Top 10 Malls (based on size).

1. Social Media Audit
South African Shopping Malls

2. Introduction
• This is a Social Media Audit of the 10 biggest Malls in
South Africa (In terms of m2).
• The time frame of the audit was from 15th October – 15th
November 2013.
• The Social Media channels analyzed for the audit are
Facebook & Twitter.
• The criteria used to assess the performance of the Malls
on Facebook: Engagement, Fan Growth and Conversation
Breakdown.
• The criteria used to assess the performance of Malls on
Twitter: Engagement, Fan Growth and Cumulative reach.

3. Glossary
• People Talking About This (PTAT) - The number of people talking about
your Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people who mentioned any of the
Malls anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Original Tweets: refer to tweets composed by individuals, containing the
@name of the Mall.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the
original tweet composer.

4. Top 10 Biggest (m2) Malls In SA
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Gateway Theatre of Shopping – 180 000 m2
Sandton City - 158 000 m2
Canal Walk Shopping Centre - 141 000 m2
Eastgate Shopping Centre - 121 000 m2
Menlyn Park Shopping Centre - 119 124 m2
Westgate Shopping Centre - 109 000 m2
The Pavilion Shopping Centre – 108 000 m2
Centurion Mall – 105 000 m2
Cresta Mall – 94 000 m2
Clearwater Mall – 90 000 m2

5. g
Gateway Mall
Page Insights
Fans: 22 600
qqqqqqqqqqq
People Talking About This: 750
qqqqqqqqqqq
Most Popular City: Durban
Most Popular Age Group: 25 - 34
Facebook Mentions: 32 000 people
Time Frame: 15 Oct – 15 November
Gateway mall has 3,3% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q39% w61%

6. g
Gateway Mall
Fan Insights
Topics
Family Status
Expecting Parents
D Fashion – 22 000
J Consumer Electronics -
20
Long Distance Relationship
Engaged
660
Newlyweds
1200
Mentions
Single
15400
Dancing
15400
Pop Culture
12 200
86054
500
9600
= Alcoholic Beverages – 10 800
F Food & Dining – 26 000
W Home & Garden – 9 600
M Movies – 24 000
Interest/Activities
11200
Cooking
Time Frame: 15 Oct – 15 November
8200
6800
Charity
4200
Computer Environment
Programming
Interests & Activities
1640
840
200
DIY
Education
Event
Planners

7. t
Gateway Mall
Twitter Insights
Followers: 6996
Location of Tweets
370
qqqqqqqqq
Tweets
112
Mentions: 828
130
338
360
Original
Retweets
Replies
Most Popular Day: 12th Nov 2013
Most Popular City: Kwa-Zulu-Natal
Cumulative Reach: 1.7 Million
Time Frame: 15 Oct – 15 November
56
51
4
KZN
Free State Gauteng
Western
Cape
Eastern
Cape
Provinces
Device Used For Tweets
j35% o65%
Web
Mobile

8. g
Gateway Mall
Insights
• Gateway Mall is the largest Mall in South Africa and has the 4th largest page on
Facebook .
• Gateway Mall has 3.3% engaged users on their Facebook page.
• Gateway Mall has over 32 000 mentions on Facebook, 61% by Females and
39% by Males.
• Of the people that mentioned Gateway Mall on Facebook, 9 600 are Single and
1 200 Newlyweds.
• The most popular interests and activities among people that mentioned Gateway
Mall on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Gateway Mall on
Facebook are Movies and Food.
• The least popular topics among people who mentioned Gateway Mall on
Facebook are Home/Garden & Alcoholic beverages.
* For recommendations on usage of data see full report

9. g
Sandton City
Page Insights
Fans: 15 146
qqqqqqqqq
People Talking About This: 739
qqqqqqqqq
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 34
Facebook Mentions: 102 000 people
Time Frame: 15 Oct – 15 November
Sandton City has 4% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q50% w49%

10. g
Sandton City
Fan Insights
Topics
Family Status
Expecting Parents
Long Distance Relationship
D Fashion –54 000
J Consumer Electronics -
40
Engaged
2400
Newlyweds
3400
Single
30000
Mentions
= Alcoholic Beverages – 28 000
F Food & Dining – 64 000
W Home & Garden – 20 000
M Movies – 64 000
Interest/Activities
44000
30000
Dancing
28 000
86054
1660
Pop Culture
22000
Cooking
Time Frame: 15 Oct – 15 November
19200
Charity
14200
7200
Computer Environment
Programming
Interests & Activities
3000
1920
600
DIY
Education
Event
Planners

11. t
Sandton City
Twitter Insights
Followers: 15 083
Location of Tweets
683
qqqqqq
Tweets
97
Mentions: 1321
209
509
603
Original
Retweets
Replies
Most Popular Day: 5th Nov 2013
Most Popular City: Gauteng
Cumulative Reach: 5,7 Million
Time Frame: 15 Oct – 15 November
58
20
4
Gauteng Free State Western
Cape
Provinces
KZN
Eastern
Cape
Device Used For Tweets
j32% o68%
Web
Mobile

12. g
Sandton City
Insights
• Sandton City is the 2nd largest Mall in South Africa and has the 5th largest page
on Facebook .
• Sandton City has 4% engaged users on their Facebook page.
• Sandton City over 102 000 mentions on Facebook, 49% by Females and 50%
by Males.
• Of the people that mentioned Sandton City on Facebook, 30 000 are Single and
are 3 400 Newlyweds .
• The most popular interests and activities among the people that mentioned
Sandton City on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Sandton City on
Facebook are Movies and Food.
• The least popular topics among the people who mentioned Sandton City on
Facebook are Home/Garden and Consumer Electronics .
* For recommendations on usage of data see full report

13. g
Canal Walk
Page Insights
Fans: 86 054
qqqqqqqqqqqqqqqq
People Talking About This: 3 964
qqqqqqqqqqqqqqqq
Most Popular City: Cape Town
Most Popular Age Group: 18 - 34
Facebook Mentions: 116 000 people
Time Frame: 15 Oct – 15 November
Canal Walk has 4,6% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q25% w72%

14. g
Canal Walk
Fan Insights
Topics
Family Status
Expecting Parents
D Fashion – 72 000
J Consumer Electronics – 76 000
100
Long Distance Relationship
Engaged
86054
2200
2800
Newlyweds
4600
Mentions
Single
38000
Interest/Activities
60000
38000
Dancing
= Alcoholic Beverages – 34 000
F Food & Dining – 86 000
W Home & Garden – 86 000
m Movies – 80 000
Cooking
28000
Charity
Time Frame: 15 Oct – 15 November
19200
13400
4600
Computer Environment
DIY
Programming
Interests & Activities
4200
2200
1040
Pop Culture
Education
Event
Planners

15. t
Canal Walk
Twitter Insights
Followers: 4 001
Location of Tweets
873
Tweets
qqqqq
Mentions: 1 439
384
826
229
30
11
1
Original
Retweets
Replies
Most Popular Day: 7th Nov 2013
Most Popular City: Cape Town
Cumulative Reach: 1,3 Million
Time Frame: 15 Oct – 15 November
49
Western Free state Gauteng
Cape
Provinces
KZN
Eastern
Cape
Device Used For Tweets
j32% o68%
Web
Mobile

16. g
Canal Walk
Insights
• Canal Walk is the 3rd largest Shopping Centre in South Africa and has the largest
Facebook page.
• Canal Walk has 4,6% engaged users on their Facebook page.
• Canal Walk has over 116 00 mentions on Facebook, 72% by Female and 25%
by Males.
• Of the people that mentioned Canal Walk on Facebook, 38 000 are Single and 4
600 are Newlyweds.
• The most popular interests and activities among the people who mentioned Canal
Walk on Facebook are Dancing & Cooking.
• The most popular topics among the people who mentioned Canal Walk on
Facebook are Food and Home/Gardening.
• The least popular topics among the people who mentioned Canal Walk on
Facebook are Fashion & Alcohol .
* For recommendations on usage of data see full report

17. g
Eastgate Mall
Page Insights
Fans: 6 441
qqqqqq
People Talking About This: 191
qqqqqq
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Facebook Mentions: 20 000 people
Time Frame: 15 Oct – 15 November
East Gate mall has 2,9%
engaged Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q45% w54%

18. g
Eastgate Mall
Fan Insights
Topics
Family Status
Expecting Parents
D Fashion – 12 800
J Consumer Electronics -
20
Engaged
Newlyweds
740
Long Distance Relationship
Mentions
Dancing
= Alcoholic Beverages – 7 400
F Food & Dining – 14 400
W Home & Garden – 5 400
M Movies – 14 200
1040
Single
9000
7 600
86054
560
5800
Interest/Activities
6800
Pop Culture
5600
Cooking
Time Frame: 15 Oct – 15 November
4800
3400
Charity
1540
Computer Environment
Programming
Interests & Activities
820
380
140
DIY
Education
Event
Planners

19. t
Eastgate Mall
Twitter Insights
Followers: 661
Location of Tweets
qqqq
Tweets
118
Mentions: 187
27
70
90
6
1
Original
Retweets
Replies
Most Popular Day: 12th Nov 2013
Most Popular City: Gauteng
Cumulative Reach: 357 721
Time Frame: 15 Oct – 15 November
8
Gauteng
Free State
Western
Cape
Provinces
KZN
Device Used For Tweets
j38% o62%
Web
Mobile

20. g
Eastgate Shopping Centre
Insights
• Eastgate Shopping Centre is the 4th largest Mall in South Africa and has the 7th
largest Facebook page.
• Eastgate Shopping Centre has 2.9% engaged users on their Facebook page.
• Eastgate Shopping Centre over 20 000 mentions on Facebook, 54% by Females
and 45% by Males.
• Of the people that mentioned Eastgate Shopping Centre on Facebook, 5 800 are
Single and 1 040 are Newlyweds.
• The most popular interests and activities among the people who mentioned
Eastgate Shopping Centre on Facebook like: Dancing & Popular Culture.
• The most popular topics among the people who mentioned Eastgate Shopping
Centre like Facebook are Movies and Food.
• The least popular topics among the people who mentioned Eastgate Shopping
Centre like Facebook are Home/Garden & Alcohol.
* For recommendations on usage of data see full report

21. g
Menlyn Park Mall
Page Insights
Fans: 4 179
qqqqq
People Talking About This: 73
qqqqq
Most Popular City: Pretoria
Most Popular Age Group: 25 - 34
Facebook Mentions: 9 200 people
Time Frame: 15 Oct – 15 November
Menlyn Park Mall has 1,7%
engaged Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q10% w89%

22. g
Menlyn Park Mall
Fan Insights
Topics
Family Status
Expecting Parents
Long Distance Relationship
D Fashion –3 800
J Consumer Electronics -
20
Engaged
340
Single
3800
3000
Interest/Activities
3600
Mentions
2600
Dancing
= Alcoholic Beverages – 1 800
F Food & Dining – 6 600
W Home & Garden – 1 900
M Movies – 7 200
320
Newlyweds
Pop Culture
1 980
86054
200
Charity
Time Frame: 15 Oct – 15 November
2200
1280
Cooking
720
Computer Environment
Programming
Interests & Activities
240
220
60
DIY
Education
Event
Planners

23. t
Menlyn Park Mall
Twitter Insights
Followers: 384
Location of Tweets
49
Mentions: 124
14
46 64
7
3
1
Original
Retweets
Replies
Most Popular Day: 30th Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 194 051
Time Frame: 15 Oct – 15 November
11
Tweets
qq
Gauteng Free State Western
Cape
Provinces
KZN
Eastern
Cape
Device Used For Tweets
j50% o50%
Web
Mobile

24. g
Menlyn Park Mall
Insights
• Menlyn Park Shopping Centre is the 5th largest Mall in South Africa and has the
8th largest Facebook page .
• Menlyn Park Shopping Centre has 1.7% engaged users on their Facebook page.
• Menlyn Park Shopping Centre over 9 200 mentions on Facebook, 89% by
Females and 10% by Males.
• Of the people that mentioned Menlyn Park Shopping Centre on Facebook, 3 000
are Single and 340 are Newlyweds .
• The most popular interests and activities among the people who mentioned
Menlyn Park Shopping Centre on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Menlyn Park
Shopping Centre on Facebook are Movies and Food.
• The least popular topics that people who mentioned Menlyn Park Shopping
Centre on Facebook are Home/Garden & Alcohol.
* For recommendations on usage of data see full report

25. g
Westgate Mall
Page Insights
Fans: 681
qqq
People Talking About This: 28
qqq
Most Popular City: Johannesburg
Most Popular Age Group: 25 - 34
Facebook Mentions: 1740 people
Time Frame: 15 Oct – 15 November
Westgate Mall has 4,1% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q48% w52%

26. g
Westgate Mall
Fan Insights
Topics
Family Status
Expecting Parents
Long Distance Relationship
Engaged
Newlyweds
D Fashion –780
J Consumer Electronics -
20
Mentions
= Alcoholic Beverages – 460
F Food & Dining – 1040
W Home & Garden – 260
M Movies – 1 180
40
60
Single
400
Interest/Activities
660
420
Dancing
460
86054
60
Pop Culture
400
Charity
Time Frame: 15 Oct – 15 November
320
140
Cooking
80
80
Computer
Education Environment
Programming
Interests & Activities
20
20
DIY
Event
Planners

27. t
Westgate Mall
Twitter Insights
Topics
Followers: 29
Location of Tweets
qqqqqq
Tweets
5
Mentions: 5
0
2
3
Original
Retweets
Replies
Most Popular Day: 23rd Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 17 033
Time Frame: 15 Oct – 15 November
Gauteng
Provinces
Device Used For Tweets
j60% o40%
Web
Mobile

28. g
Westgate Mall
Insights
• Westgate is the 6th largest Mall in South Africa and has the 10th largest page on
Facebook .
• Westgate has 4,1% engaged users on their Facebook page.
• Westgate has over 1 740 mentions on Facebook, 52% by Females and 48% by
Males.
• Of the people that mentioned Westgate on Facebook 400 are Single and 60 are
Newlyweds .
• The most popular interests and activities among the people who mentioned
Westgate on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Westgate like
Facebook are Movies and Food.
• The least popular topics that people who mentioned Westgate like Facebook are
Home/Garden and Alcohol.
Time Frame: 15 Oct – 15 November

29. g
The Pavilion Mall
Page Insights
Fans: 26 872
qqqqqqqqqq
People Talking About This: 1 189
qqqqqqqqqq
Most Popular City: Durban
Most Popular Age Group: 18 - 24
Facebook Mentions: 26 000 people
Time Frame: 15 Oct – 15 November
Pavillion Mall has 4,4% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q40% w59%

30. g
The Pavilion Mall
Fan Insights
Topics
Family Status
Expecting Parents
D Fashion –16 600
J Consumer Electronics -
20
Long Distance Relationship
Engaged
620
Newlyweds
980
Mentions
Single
11800
Dancing
11200
Pop Culture
8 800
86054
460
6400
= Alcoholic Beverages – 8 200
F Food & Dining – 20 000
W Home & Garden – 7 600
M Movies – 18 000
Interest/Activities
8200
Cooking
Time Frame: 15 Oct – 15 November
6600
4400
Charity
2800
Computer Environment
Programming
Interests & Activities
1360
580
80
DIY
Education
Event
Planners

31. g
The Pavilion Mall
Insights
• Pavilion Mall is the 7th largest Mall in South Africa and has the 3rd largest page
on Facebook.
• Pavilion Mall has 4.4% engaged users on their Facebook page.
• Pavilion Mall over 26 000 mentions on Facebook, 59% by Females and 40% by
Males.
• From the people that mentioned Pavilion Mall on Facebook, 6 400 are Single and
980 Newlyweds.
• The most popular interests and activities among the people who mentioned
Pavilion Mall on Facebook are Dancing & Popular Culture.
• The most popular topics that people who mentioned Pavilion Mall on Facebook
are Movies and Food.
• The least popular topics that people who mentioned Pavilion Mall on Facebook
are Home/Garden & Alcohol
* For recommendations on usage of data see full report

32. g
Centurion Mall
Page Insights
Fans: 22 414
qqqqqqqq
People Talking About This: 64
qqqqqqqq
Most Popular City: Pretoria
Most Popular Age Group: 18 - 24
Facebook Mentions: 20 000 people
Time Frame: 15 Oct – 15 November
Canal Walk has 0,2% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q47% w56%

33. g
Centurion Mall
Fan Insights
Topics
Family Status
Expecting Parents
Long Distance Relationship
D Fashion – 8 200
J Consumer Electronics -
20
Engaged
= Alcoholic Beverages – 8 200
F Food & Dining – 16 000
W Home & Garden – 6 800
M Movies – 16 000
540
Newlyweds
8 800
86054
220
640
Single
5800
Mentions
Interest/Activities
9800
Dancing
7800
Pop Culture
6800
Cooking
Time Frame: 15 Oct – 15 November
6800
3800
Charity
2800
Computer Environment
Programming
Interests & Activities
1280
660
100
DIY
Education
Event
Planners

34. t
Centurion Mall
Twitter Insights
Followers: 206
Location of Tweets
Tweets
qqqqqq
Mentions: 35
0
15
20
4
3
1
Original
Retweets
Replies
Most Popular Day: 30th Oct 2013
Most Popular City: Pretoria
Cumulative Reach: 20 755
Time Frame: 15 Oct – 15 November
15
Gauteng Free state Western
Cape
Provinces
1
KZN
Limpopo
Device Used For Tweets
j31% o69%
Web
Mobile

35. g
Centurion Mall
Insights
• Centurion Mall is the 8th largest Mall in South Africa and has the 5th Largest
Facebook page.
• Centurion Mall has 0,2% engaged users on their Facebook page.
• Centurion Mall has over 20 000 mentions on Facebook, 56% by Female and
47% by Males.
• Of the people that mentioned Centurion Mall on Facebook, 5 800 are Single and
640 Newlyweds.
• The most popular interest and activities among the people who mentioned
Centurion Mall on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Centurion Mall on
Facebook are Food/Dining and Movies.
• The most popular topics among the people who mentioned Centurion Mall on
Facebook are Home/Garden and Alcohol.
* For recommendations on usage of data see full report

36. g
Cresta Mall
Page Insights
Fans: 960
qqq
People Talking About This: 3
qqq
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 34
Facebook Mentions: 6 800 people
Time Frame: 15 Oct – 15 November
Cresta Mall has 0,3% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q35% w64%

37. g
Cresta Mall
Fan Insights
Topics
Family Status
Expecting Parents
D Fashion – 4800
J Consumer Electronics -
20
Long Distance Relationship
Engaged
160
Newlyweds
160
Single
Mentions
3600
Dancing
3 000
86054
160
2400
= Alcoholic Beverages – 3 000
F Food & Dining – 5 600
W Home & Garden – 2 400
M Movies – 5 400
Interest/Activities
2800
Pop Culture
2400
Cooking
Time Frame: 15 Oct – 15 November
2000
1460
Charity
960
Computer Environment
Programming
Interests & Activities
400
140
60
DIY
Education
Event
Planners

38. t
Cresta Mall
Twitter Insights
Followers: 166
Location of Tweets
Tweets
qq
Mentions: 44
8
10 26
Original
Retweets
Replies
Most Popular Day: 21st Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 20 238
Time Frame: 15 Oct – 15 November
11
4
2
Gauteng
KZN
Provinces
Western Cape
Device Used For Tweets
j60% o40%
Web
Mobile

39. g
Cresta Mall
Insights
• Cresta Mall is the 9th largest Mall in South Africa and has 9th largest page on
Facebook .
• Cresta Mall has 0,3% engaged users on their Facebook page.
• Cresta Mall has over 6 800 mentions on Facebook, 35% by Female and 64%
by Males.
• Of the people that mentioned Cresta Mall on Facebook, 2 400 are Single and
160 Newlyweds.
• The most popular interest and activities among the people who mentioned Cresta
Mall on Facebook like Dancing & Popular Culture.
• The most popular topics among the people who mentioned Cresta Mall on
Facebook are Movies and Fashion.
• The most popular topics among the people who mentioned Cresta Mall on
Facebook are Home/Garden and Alcohol
* For recommendations on usage of data see full report

40. g
Clearwater Mall
Page Insights
Fans: 45 823
qqqqqqqqqqq
People Talking About This: 201
qqqqqqqqqqq
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 34
Facebook Mentions: 42 000 people
Time Frame: 15 Oct – 15 November
Clear Water has 0,4% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q36% w61%

41. g
Clearwater Mall
Fan Insights
Topics
Family Status
Expecting Parents
Long Distance Relationship
Engaged
Newlyweds
D Fashion – 24 000
J Consumer Electronics -
20
540
1180
2200
Mentions
Single
16800
Dancing
13000
=
F
W
13 400
86054
Alcoholic Beverages – 12 600
Food & Dining – 30 000
Home & Garden – 10 400
M Movies – 30 000
Interest/Activities
13800
Pop Culture
11699
Cooking
Time Frame: 15 Oct – 15 November
11000
6800
Charity
4400
Computer Environment
Programming
Interests & Activities
1800
940
220
DIY
Education
Event
Planners

42. t
Clearwater Mall
Twitter Insights
Location of Tweets
qqqqqq
36
Tweets
Followers: 553
Mentions: 52
4
10
38
Original
Retweets
Replies
Most Popular Day: 9th Nov 2013
Most Popular City: Gauteng
Cumulative Reach: 54 247
Time Frame: 15 Oct – 15 November
3
Gauteng
Free state
Provinces
Device Used For Tweets
j56% o44%
Web
Mobile

43. g
Clearwater Mall
Insights
• Clearwater Mall is the 10th largest Mall in South Africa and has the 2nd largest
Facebook page .
• Clearwater Mall has 0,4% engaged users on their Facebook page.
• Clearwater Mall has over 42 00 mentions on Facebook, 55% by Females and
44% by Males.
• Of the people that mentioned Clearwater mall on Facebook 13 000 are Single
and 2 200 are Newlyweds.
• The most popular interests and activities among the people who mentioned
Clearwater mall on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Clearwater mall on
Facebook are Food/Dining and Fashion.
• The least popular topics among the people who mentioned Clearwater mall on
Facebook are Home/Garden % Alcohol.
* For recommendations on usage of data see full report

44. g
Malls Benchmark
f Fans
Number of Facebook Fans (15 Oct - 15 Nov)
Fans
86054
45823
26600
22600 22414
15146
6441
Canal
walk
Clear
Water
4179
Pavillion Gateway Centurion Sandton East Gate Menlyn
Malls
Time Frame: 15 Oct – 15 November
960
681
Cresta
Westgate

45. g
Malls Benchmark
f Engagement Rate
Engagement Rate (15 Oct – 15 Nov)
4,4
4,1
Engagement Rate
4,6
4
3,3
2,9
1,7
0,4
Canal
walk
Pavillion Westgate Sandton Gateway East Gate Menlyn
Malls
Time Frame: 15 Oct – 15 November
0,3
0,2
Clear
Water
Cresta
Centurion

46. g
Malls Benchmark
f Mentions
Facebook Mentions (15 Oct – 15 Nov)
116000
Mentions
102000
42000
32000
26000
20000
20000
9200
Canal
walk
Sandton
Clear
Water
Gateway Pavillion Centurion East Gate Menlyn
Malls
Time Frame: 15 Oct – 15 November
6800
Cresta
1740
Westgate

47. t
Malls Benchmark
t Followers
Number of Twitter Followers (15 Oct – 15 Nov)
Followers
15083
6996
4001
661
Sandton Gateway
Canal
walk
553
East Gate
Clear
Water
384
Menlyn Centurion
Malls
Time Frame: 15 Oct – 15 November
206
166
Cresta
29
Westgate Pavillion

48. u
Malls Bench Mark
t Mentions
Twitter Mention (15 Oct – 15 Nov)
1439
Twitter Mentions
1321
828
187
Canal
walk
125
52
Sandton Gateway East Gate Menlyn
Time Frame: 15 Oct – 15 November
Clear
Water
Malls
44
Cresta
35
5
Centurion Westgate Pavillion

49. u
Malls Benchmark
t Reach
Cumulative Reach (15 Oct – 15 Nov)
5700000
1700000 1300000
357721
194051
20755
20238
Centurion
Cresta
17033
Reach
54247
Sandton Gateway
Canal
walk
East Gate Menlyn
Clear
Water
Mall
Time Frame: 15 Oct – 15 November
Westgate Pavillion

50. g
Malls
f Insights
• Canal Walk is the Mall with the most Facebook Fans.
• Westgate is the Mall with the least Facebook Fans.
• Canal Walk is the Mall has the most engaging Facebook
page.
• Malls have an average of 2,5% engagement rate.
• The most popular age demographic amongst the Malls is
between 25 – 34 on Facebook.
• Sandton City is the only Mall that has more Male
Facebook fans than Females.
Time Frame: 15 Oct – 15 November

51. u
Malls
t Insights
•
•
•
•
Sandton City is the Mall with the most Followers.
Westgate is the Mall with the least Twitter Followers.
Canal Walk is the Mall has the most mentions on Twitter.
Westgate is the Mall that has the least mentions on
Twitter.
• Sandton City is the Mall that had the highest reach on
Twitter.
• Westgate is the Mall that had the lowest reach on
Twitter.
Time Frame: 15 Oct – 15 November

52. Recommendations
For strategic insights and recommendations,
see the detailed report here:
http://info.zasocialmedia.com/social-mediaaudit-south-african-malls

53. Tel: (011) 321 0201
www.zasocialmedia.com
audit@zasocialmedia.com
Compiled by:
Sandile Mayambala – Social Media
Analyst
@sanzasurf
Tela Litana– Content Strategist
& Social Media Manager
@tela_telz
Thobeka– Social Media Co-ordianator
ZASocial Media
@thob_tee