This social media audit analyzed the top international cricket teams on Facebook and Twitter from November 9th to December 9th, 2013. On Facebook, the Indian cricket team had the most fans at over 9 million, while Cricket South Africa had the most mentions at over 1 million. On Twitter, the Indian cricket team had the most followers at over 688,000, while Cricket Australia had the highest cumulative reach at over 159 million. The audit provided insights on fan growth, engagement, reach, and popular topics for each cricket team on both Facebook and Twitter.

1. Social Media Audit
International Cricket Teams

2. International Cricket teams
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Source: ICC
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Cricket South Africa
Indian Cricket team
Cricket Australia
Bangladesh Cricket
West Indies Cricket
Pakistan Cricket
New Zealand
Sri Lanka Cricket
England Cricket
Ireland Cricket

3. Introduction
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• This is a Social Media Audit of the Top International Cricket
Teams.
• The time frame of the Social Media Audit was from 9th
November – 9th December 2013.
• The Social Media Channels analyzed for the audit are
Facebook & Twitter.
• The criteria used to assess the performance of the Cricket
Teams on Facebook: Engagement, Fan Growth and
Mentions.
• The criteria used to assess the performance of the Cricket
Teams on Twitter: Engagement, Fan Growth and Cumulative
reach.

4. Glossary
N
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• People Talking About This (PTAT) - The number of people talking about your
Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who mentioned any
of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Original Tweets: refer to tweets composed by individuals, containing the @name.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original
tweet composer.
• Influencer - A person or a group of people who possess greater than average
potential to influence due to attributes such as personal persuasiveness.

5. Cricket South Africa
f
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Page Insights
Fans: 939 165
qqqqqqqqqqqqqqqq
People Talking About This: 34 497
qqqqqqqqqqqqqqqq
Engagement Rate: 3,7%
Most Popular City: Dhaka
Most Popular Age Group: 18 - 24
Facebook Mentions: 1,1 Million
Time Frame: 9 November – 9 December
138 000 people in South Africa
are mentioning Cricket South
Africa
South African
Rest of the
world
Facebook Mentions By
Gender
q69% w30%

6. Cricket South Africa
f
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Page Insights
Fans
449934
g Location of Facebook Fans
161045
139914
48739
India
South Africa
Time Frame: 9 November – 9 December
Pakistan
Countries
Bangladesh
21 935
Sri Lanka

7. Cricket South Africa
t
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Profile Insights
Location of Tweets
Followers: 196 356
3411
1741
936
India
Pakistan
UK
Tweets
qqqqqqqqqqqqqq
11 595 5910
@OfficialCSA mentions: 27 460
4115
15245
8091
Original
Retweets
Replies
“Cricket South Africa” Mentions: 10 992
Most Popular Day: 5th Dec 2013
Cumulative Reach: 87 Million
Time Frame: 9 November – 9 December
South
Africa
United
States
Countries
Device Used For Tweets
j33% o67%
Web
Mobile

8. Cricket South Africa
t
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Profile Insights
58744
P
Most popular Topics on Twitter
Tweets
35909
8452
#savpak
#savind
7548
#PureProtea
#Proteafire
Topics
Time Frame: 9 November – 9 December
4080
#Pinkday5dec

9. Cricket South Africa
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Profile Insights
Influencers tweeting Cricket South Africa
Time Frame: 9 November – 9 December

10. Indian Cricket Team
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Page Insights
Fans: 9 270 939
qqqqqqqqqqqqqqqqq
People Talking About This: 256 318
qqqqqqqqqqqqqqqqq
Engagement Rate: 2,7%
Most Popular City: New Dehli
Most Popular Age Group: 18 - 24
Facebook Mentions: 9.2 Million
Time Frame: 9 November – 9 December
8 400 people in South Africa are
mentioning the Indian Cricket
Team
South African
Rest of the
world
Facebook Mentions By
Gender
q61% w38%

11. Indian Cricket Team
f
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Page Insights
Fans
8 001 368
g Location of Facebook Fans
234 598
India
Bangladesh
171 267
Pakistan
Countries
Time Frame: 9 November – 9 December
119 795
93 731
United Arab
Emirates
United States

12. Indian Cricket Team
t
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Profile Insights
Location of Tweets
Followers: 688 883
400 783
14 876
5 144
3 435
UAE
Tweets
qqqqqqqqqqqqqqqq
110 162
Australia
@BCCI mentions: 689 076
63 906
55 582
569 588
Original
Retweets
Replies
“Indian Cricket team” Mentions: 7 038
Most Popular Day: 16th Nov 2013
Cumulative Reach: 160 Million
Time Frame: 9 November – 9 December
India
United
States
UK
Countries
Device Used For Tweets
j53% o47%
Web
Mobile

13. Indian Cricket Team
t
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Profile Insights
P
Most popular Topics on Twitter
Tweets
1015189
70369
#Thankyousachin
35908
33849
30494
#Srt200
#SAvInd
Topics
#IndvWI
#Sachinsachin
Time Frame: 9 November – 9 December

14. Indian Cricket Team
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Profile Insights
Influencers tweeting Indian Cricket Team
Time Frame: 9 November – 9 December

15. Cricket Australia
f
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Page Insights
Fans: 2 086 295
qqqqqqqqqqqqqqqqq
People Talking About This: 92 172
qqqqqqqqqqqqqqqqq
Engagement Rate: 4,4%
Most Popular City: Melbourne
Most Popular Age Group: 18 - 24
Facebook Mentions: 2,4 Million
Time Frame: 9 November – 9 December
10 400 people in South Africa
are mentioning Cricket Australia
South African
Rest of the
world
Facebook Mentions By
Gender
q82% w17%

16. Cricket Australia
f
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Page Insights
Fans
1 088 936
g Location of Facebook Fans
357 377
275 663
101 515
Indian
Pakistan
Time Frame: 9 November – 9 December
Australia
Countries
Bangladesh
52 662
Sri Lanka

17. Cricket Australia
t
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Profile Insights
Followers: 268 601
Location of Tweets
@CricketAus mentions: 57 966
14 962
14 200
28 804
Original
Retweets
Replies
“Australia Cricket” Mentions: 19 179
Most Popular Day: 5th Dec 2013
Cumulative Reach: 159 Million
Time Frame: 9 November – 9 December
Tweets
qqqqqqqqqqqqq
22 485 10 489 9 497
5 326 2 975
Australia United United
states Kingdom
India
Nigeria
Countries
Device Used For Tweets
j68% o32%
Web
Mobile

18. Cricket Australia
t
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Profile Insights
P
Tweets
540 878
Most popular Topics on Twitter
39 769
#ashes
28 519
23 073
6 555
#ashes2013
#UniteAus
Topics
#AusvEng
#Bupass
Time Frame: 9 November – 9 December

19. Cricket Australia
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Profile Insights
Influencers tweeting Cricket Australia
Time Frame: 9 November – 9 December

20. Bangladesh Cricket
f
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Page Insights
Fans: 352 192
qqqqqqqqqqqq
People Talking About This: 11 220
qqqqqqqqqqqq
Engagement Rate: 3,18%
Most Popular City: Dhaka
Most Popular Age Group: 18 - 24
Facebook Mentions: 1,1 Million
Time Frame: 9 November – 9 December
4 000 people in South Africa are
mentioning Bangladesh Cricket
South African
Rest of the
world
Facebook Mentions By
Gender
q95% w4%

21. Bangladesh Cricket
f
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Page Insights
Fans
279 947
g Location of Facebook Fans
12 041
10 794
8 612
5 692
Bangladesh
UAE
Time Frame: 9 November – 9 December
Saudi Arabia
Countries
Pakistan
Indian

22. Bangladesh Cricket
t
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Profile Insights
Followers: 19 897
79
qqqqqqqq
Location of Tweets
Tweets
23
14
12
India
Pakistan
9
@BanCricket mentions: 192
39
39
114
Original
Retweets
Replies
“Bangladesh Cricket team” Mentions: 844
Most Popular Day: 10th Nov 2013
Cumulative Reach: 802 832
Time Frame: 9 November – 9 December
Bangladesh
USA
UK
Countries
Device Used For Tweets
j58% o42%
Web
Mobile

23. Bangladesh Cricket
t
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Page Insights
Tweets
198729
P
Most popular Topics on Twitter
115749
51215
33137
#Cricket
#Tigers
#bangladesh
Topics
Time Frame: 9 November – 9 December
#WT20
23818
#COYbig

24. West Indies Cricket
f
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Page Insights
Fans: 36 675
qqqqqqq
People Talking About This: 5 420
qqqqqqq
Engagement Rate: 14,7%
Most Popular City: Georgetown
Most Popular Age Group: 18 - 24
Facebook Mentions: 118 000
Time Frame: 9 November – 9 December
1 520 people in South Africa are
mentioning West Indies Cricket
South African
Rest of the
world
Facebook Mentions By
Gender
q82% w16%

25. West Indies Cricket
f
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Page Insights
Fans
7 684
g Location of Facebook Fans
3 949
Trinidad and
Tobago
India
3 640
3 466
3 163
United States
Guyana
Pakistan
Countries
Time Frame: 9 November – 9 December

26. West Indies Cricket
t
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Profile Insights
Followers: 40 632
Location of Tweets
qqqqqq
@Windies mentions: 4616
898
2 269
829
396
United
states
India
UK
Tweets
1 430
1 449
Original
Retweets
Replies
“West indies Cricket” Mentions: 6 177
Most Popular Day: 2nd Dec 2013
Cumulative Reach: 23 Million
Time Frame: 9 November – 9 December
345
315
Pakistan Trinidad
&
Tobago
Countries
Device Used For Tweets
j44% o56%
Web
Mobile

27. West Indies Cricket
t
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Profile Insights
P
Most popular Topics on Twitter
Tweets
1 014 960
33 817
#thankyousachin
8 680
2 354
#IndvWi
#NzvWi
#WivNz
Topics
Time Frame: 9 November – 9 December

28. West Indies Cricket
t
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Profile Insights
Influencers tweeting West Indies
Time Frame: 9 November – 9 December

29. Pakistan Cricket
f
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Page Insights
Fans: 214 818
qqqqqqqqqqqqq
People Talking About This: 10 689
qqqqqqqqqqqqq
Engagement Rate: 4,9%
Most Popular City: Karachi
Most Popular Age Group: 18 - 24
Facebook Mentions: 2,7 Million
Time Frame: 9 November – 9 December
6 400 people in South Africa are
mentioning Pakistan Cricket
South African
Rest of the
world
Facebook Mentions By
Gender
q81% w19%

30. Pakistan Cricket
f
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Page Insights
Fans
162 767
g Location of Facebook Fans
14 980
Pakistan
India
Time Frame: 9 November – 9 December
8 090
6 837
4 901
United States
Countries
Saudi Arabia
Pakistan

31. Pakistan Cricket
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Profile Insights
Followers: 41 880
Location of Tweets
qqqqqqqqq
@CricketofPK mentions: 5 271
400
2 304
2 567
Original
Retweets
Replies
“Pakistan Cricket” Mentions: 23 845
Most Popular Day: 27th Nov 2013
Cumulative Reach: 23 Million
Time Frame: 9 November – 9 December
800
Tweets
2 292
Pakistan
United
States
391
219
167
India
UK
Indonesia
Countries
Device Used For Tweets
j37% o63%
Web
Mobile

32. Pakistan Cricket
t
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Profile Insights
P
Most popular Topics on Twitter
Tweets
483 009
58 725
#Pakistan
#SAvPAK
35 902
#SAvInd
Topics
Time Frame: 9 November – 9 December
8 237
5 433
#PakvAfg
#SouthAfrican

33. Pakistan Cricket
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Profile Insights
Influencers tweeting Pakistan Cricket
Time Frame: 9 November – 9 December

34. New Zealand Cricket
f
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Page Insights
Fans: 108 467
qqqqqqqqq
People Talking About This: 6 666
qqqqqqqqq
Engagement Rate: 6,1%
Most Popular City: Auckland
Most Popular Age Group: 18 - 24
Facebook Mentions: 59 000
Time Frame: 5 November – 5 December
Fewer than 1000 people in South
Africa are mentioning New
Zealand Cricket
South African
Rest of the
world
Facebook Mentions By
Gender
q97% w3%

35. New Zealand Cricket
f
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Page Insights
36 174
g Location of Facebook Fans
Fans
25 308
15 389
7 856
India
New Zealand
Time Frame: 9 November – 9 December
Pakistan
Countries
Sri Lanka
5 008
Bangladesh

36. New Zealand Cricket
t
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Profile Insights
Followers: 39 098
Location of Tweets
qqqqqqq
@BlackCaps mentions: 7 182
1 364
3 461
2 356
Original
Retweets
Replies
“New Zealand Cricket” Mentions: 2 937
Most Popular Day: 4th Dec 2013
Cumulative Reach: 23 Million
Time Frame: 9 November – 9 December
774
Tweets
2 692 1 340
New
Zealand
USA
400
India Sri Lanka
341
UK
Countries
Device Used For Tweets
j47% o53%
Web
Mobile

37. New Zealand Cricket
t
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Profile Insights
P
Most popular Topics on Twitter
Tweets
49 759
10 046
8 678
2 772
#Onthisday
#SlvNz
#NzvWi
Topics
Time Frame: 9 November – 9 December
#Dunnerstunner

38. New Zealand Cricket
t
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Profile Insights
Influencers tweeting New Zealand Cricket
Time Frame: 9 November – 9 December

39. Sri Lanka Cricket
f
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Page Insights
Fans: 148 604
qqqqqqqqqqq
People Talking About This: 14 377
qqqqqqqqqqq
Engagement Rate: 9,6%
Most Popular City: Colombo
Most Popular Age Group: 18 - 24
Facebook Mentions: 5 Million
Time Frame: 9 November – 9 December
20 000 people in South Africa
are mentioning Sri Lanka Cricket
South African
Rest of the
world
Facebook Mentions By
Gender
q46% w54%

40. Sri Lanka Cricket
f
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Page Insights
g Location of Facebook Fans
Fans
95 787
11 637
Sri Lanka
7 590
5 476
3 109
Pakistan
Bangladesh
Countries
India
UAE
Time Frame: 9 November – 9 December

41. Sri Lanka Cricket
t
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Profile Insights
Followers: 39 634
Location of Tweets
qqqqqq
@OfficialSLC mentions: 1 410
173
831
406
Original
Retweets
Replies
“Sri Lanka Cricket” Mentions: 3 265
Most Popular Day: 12th Nov 2013
Cumulative Reach: 8,8 Million
Time Frame: 9 November – 9 December
323
216
125
77
US
India
Pakistan
New
Zealand
Tweets
374
Sri Lanka
Countries
Device Used For Tweets
j63% o37%
Web
Mobile

42. Sri Lanka Cricket
t
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Profile Insights
P
Tweets
33 087
Most popular Topics on Twitter
10 046
2 680
#Wt20
#Dialogcup
#SlvNz
Topics
Time Frame: 9 November – 9 December
2 130
#PakvSl

43. Sri Lanka Cricket
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Profile Insights
Influencers tweeting Sri Lanka
Time Frame: 9 November – 9 December

44. England Cricket
f
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Page Insights
Fans: 778 128
qqqqqqqqqqqqq
People Talking About This: 33 422
qqqqqqqqqqqqq
Engagement Rate: 4,2%
Most Popular City: London
Most Popular Age Group: 18 - 24
Facebook Mentions: 1,4 Million
Time Frame: 9 November – 9 December
12 200 people in South Africa
are mentioning England Cricket
South African
Rest of the
world
Facebook Mentions By
Gender
q68% w31%

45. England Cricket
f
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
g Location of Facebook Fans
251 651
203 598
Fans
156 726
26 726
UK
India
Time Frame: 9 November – 9 December
Pakistan
Countries
25 974
Sri Lanka
Bangladesh

46. England Cricket
t
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Profile Insights
Followers: 261 709
Location of Tweets
@ECB_Cricket mentions: 40 572
8 639
22 302
9 631
Original
Retweets
Replies
“England Cricket” Mentions: 25 804
Most Popular Day: 7th Dec 2013
Cumulative Reach: 94 Million
Time Frame: 9 November – 9 December
6 564 3 631 3 446 2362
Tweets
qqqqqqqqqqqqq
19 186
UK
USA
Australia Nigeria
India
Countries
Device Used For Tweets
j30% o70%
Web
Mobile

47. England Cricket
t
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Profile Insights
P
Tweets
540 708
Most popular Topics on Twitter
39 765
#Ashes
#Ashes2013
Time Frame: 9 November – 9 December
8 298
7 193
1 266
#KP100
Topics
#Firedup
#chairmansxiveng

48. England Cricket
t
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Profile Insights
Influencers tweeting England Cricket
Time Frame: 9 November – 9 December

49. Cricket Ireland
f
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Page Insights
Fans: 34 562
qqqqqq
People Talking About This: 2 540
qqqqqq
Engagement Rate: 7,3%
Most Popular City: Dublin
Most Popular Age Group: 18 - 24
Facebook Mentions: 70 000
Time Frame: 9 November – 9 December
Fewer than 1 000 people in
South Africa are mentioning
Cricket Ireland
South African
Rest of the
world
Facebook Mentions By
Gender
q88% w12%

50. Cricket Ireland
f
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
10 741
g Location of Facebook Fans
Fans
7 105
4 709
3 952
1 435
India
Ireland
Time Frame: 9 November – 9 December
Pakistan
Countries
United Kingdom
Bangladesh

51. Cricket Ireland
t
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Profile Insights
Followers: 22 814
Location of Tweets
qqqqqq
@IrelandCricket mentions: 5 935
8 639
22 302
9 631
Original
Retweets
Replies
“Ireland Cricket” Mentions: 1 011
Most Popular Day: 30th Nov 2013
Cumulative Reach: 55 Million
Time Frame: 9 November – 9 December
1 061
417
Tweets
1 976 1 202
Ireland
UK
USA
India
185
Nepal
Countries
Device Used For Tweets
j36% o64%
Web
Mobile

52. Cricket Ireland
t
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Profile Insights
Tweets
61 732
P
Most popular Topics on Twitter
33 020
23 781
7 193
426
#Champions
#WT20
Time Frame: 9 November – 9 December
#Coybig
Topics
#AFGvIre
#IrevUAE

53. Cricket Ireland
t
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Profile Insights
Influencers tweeting Cricket Ireland
Time Frame: 9 November – 9 December

54. Q
Benchmark
f
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Facebook Fans
u
Fans
9 270 939
Number of Facebook Fans:
International Cricket Teams
2 086 295
939 165 778 128
352 192 214 818 148 604 148 604 108 467 34 562
Cricket teams
Time Frame: 9 November – 9 December

55. Q
Benchmark
f
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Engagement rate
Engagement Rate
14,7%
t
Engagement Rate: International Cricket Teams
9,6%
7,3%
6,1%
4,9%
4,4%
Cricket Teams
Time Frame: 9 November – 9 December
4,2%
3,7
3,1%
2,7%

56. Q
Benchmark
t
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Followers
u
Number Twitter Followers: International Cricket Teams
Followers
688 883
268 601 261 709
196 356
41 880 40 632 39 634 39098 22 814
Cricket Teams
Time Frame: 9 November – 9 December
19897

57. Q
Benchmark
t
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Followers
t
Mentions
689 076
Mentions: International Cricket Teams
57 966 40 572 27460
7182
5935
Cricket Team
Time Frame: 9 November – 9 December
5 271
4 616
1410
192

58. b Insights
f
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• India is the Cricket Team with the most Facebook
Fans.
• Ireland is the Cricket Team with the least Facebook
Fan.
• The most engaging Cricket Team on Facebook is
the West Indies.
• The least engaging Cricket Team on Facebook is
the India considering they have the most fans.
• India is the country that has the most fans who
like other International Cricket teams on Facebook.
Time Frame: 9 November – 9 December

59. b Insights
t
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• India is the Cricket Team with the most Twitter
Followers.
• India is the Cricket Team with the most mentions
on Twitter.
• Bangladesh is the Cricket Team with the least
Followers and Mentions on Twitter.
• India is the most popular Country amongst the
Cricket Teams on Twitter.
• The most popular topic amongst the Cricket Teams
on twitter was the retirement of Sachin Tendulkar.
Time Frame: 9 November – 9 December

60. Recommendations
For strategic insights and recommendations,
see the detailed report here:
http://info.zasocialmedia.com/social-mediaaudit-international-cricket-teams

61. Tel: (011) 321 0201
www.zasocialmedia.com
WWW.info@zasocialmedia.com
f
t
Sources: Social Bakers, Facebook, Twitter & Topsy