1. Introduction to Product Management Presented by: Ripudaman Singh Randhawa

3. Introduction

5. Definition Product management : It is the function of ensuring over time,that the product or service profitably meets the needs of customer by continuously monitoring and modifying the elements of the marketing mix

6. Two faces of product management Voice of The Customer Capabilities of the Company Inbound Product Development Convert the value proposition into a market offering Outbound Product Marketing Take the offering and the value message to market

10. The new P’s Product Management Development & Services Marketing Communications Sales Channel Who owns this? Price Problem Product Promo Place

11. Product manager Definition : A product manager is a middle manager, usually within the marketing organization,responsible for successfully bringing new products (or services/brands)to market and ensuring the ongoing success of existing products over their lifecycle by orchestrating all functional areas that impact the development, manufacturing, sales, and support of products.

12. Production & R&D Product manager advertising customer Top management Legal & purchasing logistics Finance sales Role of product manager

14. Planning skills _______________________

16. Customer analysis process Identify and profile best customers Develop customer value profile Increase profitability of Existing customers Attract new customers Extend the length of relationship with you Increase the amount of business they do with you

18. Product skills ________________________

19. Strategic product planning

26. Any Questions ??????

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