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Using Newsletters To
Strengthen Your Brand
Tiffany Muehlbauer
No Ordinary Homestead -- live the life you love
www.NoOrdinaryHomestead.com
A Little About Me
www.NoOrdinaryHomestead.com
– my blog about life, love & the pursuit of
happiness
www.ArmaCommunications.com
– marketing & business growth agency
American living in Germany since 2001, I started working in Internet Marketing in 2000. I
began blogging in 2006 and love supporting entrepreneurs and local businesses.
2
Find Me Here:
Facebook:
www.facebook.com/noordinaryhomestead
Twitter & Instagram: @t_muehlbauer
Why Have a Newsletter?
 Creating newsletters is fast and easy
 Newsletters help you further develop your brand
 Your mailing list is the ultimate way to communicate with your target audience
 Newsletter subscribers = money in the bank (when done properly)
 A newsletter is NOT SPAM!
What you need to know:
3
Why newsletters are great01
Communicate with Readers
Your
Readers
Your Blog
/ Website
YouTube
Instagram
Twitter
Facebook
G+
Pinterest
5
Email is the missing link
Reach your readers directly via their
preferred email address
 Email is constant
 People usually keep their email
addresses for a LONG time
 They WANT to hear from you
6
Newsletters are fast
Takes 10 min or less to write
Once you have a template set up, it should only take a few minutes to
create a newsletter and send it out.
Schedule or send immediately
Whether you are planning ahead and prepping several newsletters at
once, or do them individually, a good mailing list system makes mailings
quick & easy.
Reach readers & customers almost instantly
Most people check their email multiple times a day. After you’ve sent
your mail, you should see opens within a few minutes.
7
1
2
3
What to use newsletters for02
Build Your Authority & Brand
Personalized communication
 Let readers know you’re an expert on
a topic and can help them by sharing
your knowledge
 This is your chance to make sure you
& your audience are sharing the
same views
 Track your results
 Get them to take action when you
need them to
9
The Viral Effect
10
Cash Generation Machine
Subscribers = Revenues
 It’s ok to ask people to buy from you
 Learn to “launch” and build
anticipation via your list
 Use strategic auto responder
messages to inform readers about
your products
11
How to start your newsletter03
Newsletter Services
01. AWeber
First 30 days $1 for up to 500
subscribers. Then $19/month. Used
by marketing pros.
What do you need from a mailing list provider?
TIP: Don’t try to just mail from your own server – it will result in your domain getting
blacklisted!
13
02. MailChimp
First 2,000 subscribers free for up to
12,000 monthly emails or
$10/month to 500.
03. Constant Contact
First 500 for $15/month. Free 30
day trial. Many additional services
for promotions.
04. GetResponse
Free 30 day trial. First 1000
subscribers $15/month.
Create a Freebie
Nowadays, you need to bribe people if you want them to give you their email address. Below
is an example of what happens before and after a good freebie is implemented.
Make it Awesome
It’s ok to feel like you’re
giving away just a little
too much.
Do Your Research
Target popular search
terms leading to your site
Promote Yourself
Let them know about
your other services &
products
14
Encourage Subscriptions
Pippity for WordPress
 Easy & attractive forms that
encourage clicking
 Customize to specific
categories, pages and posts
 Easy Split Testing
 Quick to update & personalize
 Integrates with most email services
15
Branding & Your Voice
Make the reader your friend
 Use similar language & feel to your
website/blog
 Slip in personal tidbits
 Ask questions & expect responses
 Don’t forget the welcome message!
 Take time to reply & keep the
conversation going
16
Three Keys for Success
Help Them
Readers want solutions to their
own problems.
Each newsletter should include
tips & tricks to make their life
better & easier.
The first 5+ emails should be
your absolute best ideas to
keep readers salivating.
We each get 100’s of emails a
day – and you want them to
keep reading yours.
If you have more to say, create
a blog post from it and direct
them to your website.
You’ve only got about 30
seconds to make an impression
– be sure to make the right
one!
Newsletters are marketing tools
– so don’t forget to ask for your
readers to interact.
Ask questions, solicit a
click, send them to social
media sites, get those readers
making connections with you.
Always include some sort of call
to action, even if it’s a small
one.
Keep it Brief Call to Action
17
A Few Examples
The Amateur
Gourmet
“The Dash” from
Laura Roeder
No Ordinary
Homestead
18
Learn more
I could go on forever about Newsletter Marketing -- but now it’s time for your questions!
Visit www.ListMarketingPro.com
Get a free ebook with tons more tips on
Newsletter Marketing!
19

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The hive-2013 newsletter-marketing

  • 1. Using Newsletters To Strengthen Your Brand Tiffany Muehlbauer No Ordinary Homestead -- live the life you love www.NoOrdinaryHomestead.com
  • 2. A Little About Me www.NoOrdinaryHomestead.com – my blog about life, love & the pursuit of happiness www.ArmaCommunications.com – marketing & business growth agency American living in Germany since 2001, I started working in Internet Marketing in 2000. I began blogging in 2006 and love supporting entrepreneurs and local businesses. 2 Find Me Here: Facebook: www.facebook.com/noordinaryhomestead Twitter & Instagram: @t_muehlbauer
  • 3. Why Have a Newsletter?  Creating newsletters is fast and easy  Newsletters help you further develop your brand  Your mailing list is the ultimate way to communicate with your target audience  Newsletter subscribers = money in the bank (when done properly)  A newsletter is NOT SPAM! What you need to know: 3
  • 5. Communicate with Readers Your Readers Your Blog / Website YouTube Instagram Twitter Facebook G+ Pinterest 5
  • 6. Email is the missing link Reach your readers directly via their preferred email address  Email is constant  People usually keep their email addresses for a LONG time  They WANT to hear from you 6
  • 7. Newsletters are fast Takes 10 min or less to write Once you have a template set up, it should only take a few minutes to create a newsletter and send it out. Schedule or send immediately Whether you are planning ahead and prepping several newsletters at once, or do them individually, a good mailing list system makes mailings quick & easy. Reach readers & customers almost instantly Most people check their email multiple times a day. After you’ve sent your mail, you should see opens within a few minutes. 7 1 2 3
  • 8. What to use newsletters for02
  • 9. Build Your Authority & Brand Personalized communication  Let readers know you’re an expert on a topic and can help them by sharing your knowledge  This is your chance to make sure you & your audience are sharing the same views  Track your results  Get them to take action when you need them to 9
  • 11. Cash Generation Machine Subscribers = Revenues  It’s ok to ask people to buy from you  Learn to “launch” and build anticipation via your list  Use strategic auto responder messages to inform readers about your products 11
  • 12. How to start your newsletter03
  • 13. Newsletter Services 01. AWeber First 30 days $1 for up to 500 subscribers. Then $19/month. Used by marketing pros. What do you need from a mailing list provider? TIP: Don’t try to just mail from your own server – it will result in your domain getting blacklisted! 13 02. MailChimp First 2,000 subscribers free for up to 12,000 monthly emails or $10/month to 500. 03. Constant Contact First 500 for $15/month. Free 30 day trial. Many additional services for promotions. 04. GetResponse Free 30 day trial. First 1000 subscribers $15/month.
  • 14. Create a Freebie Nowadays, you need to bribe people if you want them to give you their email address. Below is an example of what happens before and after a good freebie is implemented. Make it Awesome It’s ok to feel like you’re giving away just a little too much. Do Your Research Target popular search terms leading to your site Promote Yourself Let them know about your other services & products 14
  • 15. Encourage Subscriptions Pippity for WordPress  Easy & attractive forms that encourage clicking  Customize to specific categories, pages and posts  Easy Split Testing  Quick to update & personalize  Integrates with most email services 15
  • 16. Branding & Your Voice Make the reader your friend  Use similar language & feel to your website/blog  Slip in personal tidbits  Ask questions & expect responses  Don’t forget the welcome message!  Take time to reply & keep the conversation going 16
  • 17. Three Keys for Success Help Them Readers want solutions to their own problems. Each newsletter should include tips & tricks to make their life better & easier. The first 5+ emails should be your absolute best ideas to keep readers salivating. We each get 100’s of emails a day – and you want them to keep reading yours. If you have more to say, create a blog post from it and direct them to your website. You’ve only got about 30 seconds to make an impression – be sure to make the right one! Newsletters are marketing tools – so don’t forget to ask for your readers to interact. Ask questions, solicit a click, send them to social media sites, get those readers making connections with you. Always include some sort of call to action, even if it’s a small one. Keep it Brief Call to Action 17
  • 18. A Few Examples The Amateur Gourmet “The Dash” from Laura Roeder No Ordinary Homestead 18
  • 19. Learn more I could go on forever about Newsletter Marketing -- but now it’s time for your questions! Visit www.ListMarketingPro.com Get a free ebook with tons more tips on Newsletter Marketing! 19

Hinweis der Redaktion

  1. The Amateur Gourmet – it’s personal, like a blog post. Interesting and draws you in. list of recent posts & places to connect