IBM Belgium Assistants Day. Presenting Assistants how to use Social Media for themselves or in name of their manager. Also discussed the thin line between always available in Social Media and private life

1. Yves Van Seters – External Communications & Media Relations IBM BeLux
Social Media
In need of assistants
© 2010 IBM Corporation

2. Agenda
Social Media
Social Media in day2day business
Social Business
Social Ice
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3. Inventory Check
WHO
Has a SmartPhone/BB/iPhone Uses LinkedIn / Xing / Plaxo
Has a Hotmail / Gmail / Yahoo Account Uses Flickr / Picasa
Looked something up with Yahoo? Uses Delicious / Digg / ...
Looked something up with Google? Reads blogs?
Looked something up with Ask? Reacts on a blog?
Looked something up on Wikipedia? Has a blog?
Contributed to Wikipedia? Uses RSS-feed readers
Uses review sites Uses Instant messaging
Contributes to a review site Has no idea what Instant messaging is
Has a Facebook account Uses VOIP
Has a Twitter account
Uses this in Day to Day
Business ?
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4. “Social Media describes the online technologies and
practices that people use to share content, opinions,
insights, experiences, perspectives and media.”
Social Media is … Editable
Popular
Conversation
Fast
Emotional
4 Ironic Source: http://en.wikipedia.org/wiki/Social_media © 2010 IBM Corporation

5. Statement :
Social Media is a hype !
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6. Why do people participate?
 To have a dialogue and be a “part”
 To meet and share information – to have fun
 To learn from an expert’s ideas and opinions
 To provide their opinions and wisdom
 To get the inside scoop
 To tell a company what they like – and what they don’t
 To see the experience of the people who bought it, tried it, read it, made
it, or visited it first
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7. Face Gucci ?
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8. So, it’s about
Marketing
&
Communications
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9. The Communications Dilemma
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10. The Fiesta Movement
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11. The Fiesta Movement - Results
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14. 843.931 people like this page….
2286 people follow this tweet stream
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15. The most trusted
providers of information
today are
“not institutions.”
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16. They are
“other people like you & me.”
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17. The Social Technographics® Ladder
Publish a blog
Publish your own Web pages
Creators Upload video you created
Upload audio/music you created
Write articles or stories and post them
Post ratings/reviews of products/services
Comment on someone else’s blog
Critics
Contribute to online forums
Contribute to/edit articles in a wiki
Model Audience propensity to use Use RSS feeds
social media in business decision Collectors Add “tags” to Web pages or photos
“Vote” for Web sites online
making/adoption activity
Maintain profile on a social networking site
Joiners
Visit social networking sites
Read blogs
Watch video from other users
Spectators Listen to podcasts
Read online forums
Read customer ratings/reviews
Inactives None of the above
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18. The Social Technographics® ladder of business buyers
US B2B
adults* buyers+
Creators
21% 43%
Groups include people
participating in at least one
Critics 37% 58%
activities while working on
behalf of their businesses.
Collectors 19% 48%
*Source: Forrester's North American Media &
Marketing Online Survey,
Q2 2008, 5,002 respondents
+Source: Forrester global survey of business
Joiners 35% 55%
decision makers and influencers, Q4 2008, 1217
respondents
Spectators
69% 91%
Inactives
25% 5%
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20. Social Media Adagio
LISTEN LEARN
CONTRIBUTE SHARE
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21. Real Simple Syndication is an easy way to both provide relevant (corporate)
information to your stakeholders as well as collect and organise relevant
content for yourself.
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27. RSS readers
WEB-BASED
DESKTOP
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29. Social Media Adagio
LISTEN LEARN
CONTRIBUTE SHARE
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30. Basic Tools
LinkedIn
Twitter
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31. Twitter
 Twitter: “a free social messaging utility for staying
connected in real-time.”
 send and read updates (tweets).
–text-based posts of up to 140 characters.
 Twitter is sometimes described as the "SMS of
the Internet”
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38. What is LinkedIn?
 LinkedIn is a social media business networking site.
 Today there are over 50 million LinkedIn members
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39. Who uses LinkedIn?
 Professionals are using LinkedIn to connect professionals and businesses.
 Businesses are using LinkedIn to connect to their customers, and thereby extend
their brand presence.
 LinkedIn spans:
– 170 industries.
– 200 countries.
• >50% members are outside U.S.
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40. Focus
Activity
ONLINE SUCCESS =
Network
Reputation
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41. Only if you have something to say, people will listen…
Assistants Day 2010
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42. Social Business
Personal Contact
(you and me)
Private Social Business Business
New Technologies
(always on)
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43. Proposition1 :
The separation between work and private
life can go into the trashcan.
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44. Proposition 2:
“Hi, sick 2day, l8er :-s”; it can
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45. The Bar, The Backyard BBQ & The Office
IMPACT
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46. Propostion 2:
Digital communication is at the expense
of personal attention
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47. Business and Social Networks
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48. New Social Business Etiquette ?
Eti·quet·te (noun) : the set of rules or customs which
control accepted behavior in particular social groups or
social situations (Cambridge Dictionary)
 Etiquette: make sure that people feel comfortable and at
ease so their and your qualities can be brought to attention
(Erasmus, 1530)
 Core of etiquette is care for others and the pursue of
equality.
If we can empathize than, we can turn the situation in our
advantage
 “Directive, not a law” or “advice, not a rule”
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49. Questions ?
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50. Yves Van Seters
External Communications & Media relations
Belgium & Luxembourg
Av.du Bourgetlaan 42
B-1130 BRUSSELS YvesVS.tumblr.com
BELGIUM linkedin.com/in/Yvesvanseters
T: +32(0)2-225 21 11 @YvesVS
M:+32(0)478-27 10 33 facebook.com/yvanseters
E: yvanseters@be.ibm.com
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