1. GLOBAL MARKETING TEAM : ACE JunghyunCho(10bn952l) YUKIKO SAWA(08bn059n) TAISUKE MIYAMAE(08bn118j) YUKI WATANABE(08bn137j)

2. OUTLINE Brunches of First Retailing What is UNIQLO UNIQLO’s positioning SWOT of UNIQLO How could UNIQLO be better How could UNIQLO achieve its goal

3. Brunches of First Retailing

4. What is UNIQLO? UNIQLO is the world 6th apparel retailer with sales of 568.4billion yen. Has 944 stores in the world. Established in 1984 GOAL - To be the world largest apparel retailer -To hit sales of 2 trillion JPY per year, just over double that of 2010

5. UNIQLO’s current positioning High fashion F21 H&M GAP ZARA UNIQLO High quality Low price 0 Basic

6. SWOT of UNIQLO S W -Creating existing product as a new -Sensitivity of customer behavior and global economic -Scale of economy -speedy and flexible decision making through SPA -The synergies gained by the merger and cooperation -Lack of risk hedging -shift from pull strategy to push strategy -Cost and time O T -From speedy and flexible decision making, Uniqlo can be the first mover -Misdirection of position

7. How could UNIQLO be better? Uniqlo has less process in decision making. So it’s speedy and flexible. But it lacks risk hedging

8. How could UNIQLO be better? Balance between speed/flexibility and risk hedging needs to be adjusted.

9. How could UNIQLO achieve its goal As Uniqlo has been doing, it should merger and cooperate with other companies due to spreading their business area to achieve its goal. But it has been failed most of the time. So, by adjusting balance between speed/flexibility and risk hedging, Uniqlo can select right partner to merger and cooperate to achieve its goal.

10. THANK YOU