McDonald's first entered the Chinese market in 1990 by opening a restaurant in Shenzhen. Since then, McDonald's has expanded steadily across China by offering quality food and service at affordable prices. China is now McDonald's second largest market, with over 960 locations. McDonald's has adapted to local tastes in China, making changes to menus, ingredients, and management while maintaining standardized operations and quality. However, it faces competition from Chinese fast food chains as well as Yum Brands, which operates KFC, Pizza Hut, and Taco Bell in China. To succeed in China going forward, McDonald's will need to continue adapting to Chinese preferences for local and traditional foods.

1. McDonald's Business in China

2. Abstract
Chan Shen had the first shop in China of
McDonald's and opened in 1990. Thereafter
Chinese McDonald's expanded it steadily by
offering remarkable quality, service and value
to the customer.
When remove U.S.A.,
China has a shop of 960
McDonald's; most of
the market size is big.

3. McDonald's and Asia and China
As for the sales of McDonald's in China
and Japan, / Pacific of Asia, Middle East
and African (APMEA) contributed to 16% of
total profit of the company.
It entered China at the first restaurant in
McDonald's, Shenzhen in 1990. Thereafter I
have begun to spread steadily in a country

4. conjugationChinese
In China, McDonald's became the
symbol of the modern lifestyle. Although
the United States stayed in a menu,
service and management, the company
put them together in Chinese taste and
culture and brought the change of the
product and ingredients.

5. McDonald's Rival
It was YUM, and, in China, the
biggest rival of McDonald's runs
buran Corporation Kentucky Fried
Chicken (KFC), Pizza Hut, a
restaurant of Taco Bell (Yum
Brands). McDonald's had the
competition with the local fast food
shop again.

6. Quality
In McDonald's, the standardized
operation secures quality and the
consistency of the dish at all
restaurants of the whole land of China. I
announced the version of "dollar menu
'which it provided a sandwich and other
items for low price in China, and was
known as' value menu".

7. It is a strategy the field
The Chinese customer was faithful
to Chinese food and felt that a fast
food chain adjusted it to one's taste
and did not provide various things of
most. China liked traditional culture
of food and a color, a fragrance,
taste and various complete drinks

8. Problem
The main product of Yum Brands
used the chicken which spread more
more traditionally than beef
between China. It may be allowed to
access the place except the center
of major cities, and, in comparison
with the competitor, it has a
development distribution system.

9. Future Chinese McDonald's
McDonald's which I give priority to a
company's color, and unfolds.
Kentucky that took in a menu to
Chinese national traits. There is the
both charm, but Kentucky seems to be
received under the present conditions
by a Chinese. I want to pay attention
to a trend of future McDonald's.

10. Reference
http://blog.explore.ne.
jp/letschina/57020.html
http://www.icmrindia.
org/casestudies/catalogue/Business%
20Strategy/BSTR305.htm