This document provides the top 10 answers to learning questions about managing personal communications from a chapter on the topic. Each answer is preceded by the question it corresponds to. The answers define and explain various direct marketing techniques like interactive marketing, direct mail, catalog marketing, and telephone marketing. The document also covers guidelines for email marketing, forms of word-of-mouth marketing, microsites as advertising spaces, steps for managing a sales force, and the six-step selling process.
1. Top 10: Answers to the learning questions for By: Yuan Jiao September 03,2010 Chapter 19: Managing Personal Communications
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3. is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen. Interactive marketing Direct marketing Both of above None of above Top answer No.1
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