The document describes an upcoming 3-day Human-Centered Design Bootcamp hosted by Azul 7 in Minneapolis from September 17-19, 2014. The bootcamp will introduce 12-15 participants to design thinking processes through experiential learning activities, including guiding participants through design challenges in small interdisciplinary teams. Participants will learn tools and mindsets to solve problems and create innovative solutions using human-centered design. The bootcamp aims to help participants apply these skills back on the job to improve collaboration, problem-solving, product quality and innovation.

1. azul7.com 1
Azul 7’s Human-Centered Design Bootcamp is intended as an
introduction to design thinking and human-centered design
processes. This session is open to 12 to 15 participants and
will be conducted at the Azul 7 studio in Minneapolis.
About the Bootcamp
Experiential in nature, Azul 7 coaches will take participants through two complete
project cycles using the design-thinking process. The first cycle is short and fast-
paced to introduce participants to the entire design-thinking process. During the
second cycle, participants are broken into small teams and complete a larger design
project that spans the remainder of the three days. Both cycles will lead participants
through empathy gaining, problem definition, effective ideating, low-fidelity prototyping
and testing with users. At the conclusion of the workshop, participants leave with
guidance and practical ideas on how to apply their training to their everyday
working lives.
Participants will work in small, interdisciplinary teams of no more than five people.
We believe small teams serve multiple purposes: they help to keep participants
engaged, create a portfolio approach to the design challenge, and offer a high
student-teacher ratio which enables more one-on-one time between coaches
and participants.
On the last day of bootcamp, participants will take what they’ve learned and explore
how they can bring it back to their own projects and teams.
Participant Takeaways
+ Understand design thinking mindsets, processes and tools
+ Apply the process of design thinking to a real-world problem
+ Improve team collaboration and ideation
+ Discover new ways to bring the process back to your organization or team
When:
September 17, 18 and 19, 2014
Where:
Azul 7
800 Hennepin Ave Suite 700
Minneapolis, MN 55403
Tuition:
$4,000 per person
Early Registration by
August 15, 2014: $3,750
Registration:
Please contact Kristina Woodburn:
kristina.woodburn@azul7.com
or 612-767-4335
3-Day Human-Centered
Design Bootcamp
Learn to solve problems and create
innovative solutions using human-centered
design and design thinking processes

2. azul7.com 2
Who Should Attend
Bootcamp is open to any professional who is charged with solving problems, creating
products and services, or innovating for their organizations. Any group or individual can
benefit from this approach and we look for a mix of attendees from businesses, non-
profits, and government organizations. We can accommodate multiple individuals from
the same team in open bootcamps or design a bootcamp for your specific organization.
Benefits of Human-Centered
Design Training
+ Improve communication between left-brain and right-brain team members
using a common process and language to encourage true collaboration
+ Advance problem solving through the development of cross-functional skills
+ Create a more efficient, cost-effective process for change management
and idea testing
+ Improve product and service quality by learning how to gain empathy for the
customer throughout the design process
+ Learn low-fidelity, rapid prototyping techniques and put them into practice
+ Create better, more innovative products and services faster with less investment
Lead Coach
Denny Royal
As a principal and Azul 7’s design-thinking practice leader, Denny Royal has grown
and nurtured the organization’s human-centered design approach. Denny’s background
in design research, customer experience, brand, design and technology allows him to
help clients solve challenges from a holistic perspective.
Denny has engaged with a wide variety of clients including extensive work in travel,
financial services, education, and a recent focus on health and wellness and health
care innovation. Denny holds a deep interest in behavior design with the goal of
encouraging real behavior change rather than incremental improvement.
Denny uses his background and training in design thinking and behavior design to
speak and train others in these methodologies. He speaks regularly at health care and
design industry conferences and events advocating for a human-centered approach to
the design process.