Promoting Co-creation/Crowd Sourcing Projects
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This document discusses promotion and participation opportunities for building a tribe of true fans. It identifies four types of participants - followers, evangelists, disciples, and co-creators. Each type can be motivated by different factors like visibility, incentives, socializing opportunities, and altruism. Examples are given of how a mobile industry company and idea sharing platform engage these different participant types through contests and citizen journalism projects.
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Promoting Co-creation/Crowd Sourcing Projects
- 1. Promotion Date: 23-06-2012 Chennai Consulting Services
- 2. “Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe” • Seth Godin
- 3. Is it a number game? Consulting Services
- 4. A 1000 True Fans Consulting Services
- 6. Over five million…but true fans?
- 7. Name, Profile pic, Posts, Total Photos, Places lived, Gender, …
- 8. • 36% Ciphers: They are not home
- 9. “Nearly 50% of social network users could be fake or empty user accounts” When?
- 10. When you outsource your handshake!
- 11. How many is 1000 for you?
- 12. Sense Worldwide 10 years 2000 members Consulting Services
- 13. VISA Motivators Consulting Services
- 14. VISA Power Visibility Incentive Socializing Opportunities Altruism Consulting Services
- 15. Mobile Industry Factsheet Consulting Services
- 16. Visibility Consulting Services
- 17. Incentive Cash, Discount, Premium information Consulting Services
- 18. Socializing Idea Frames features interesting photographs shared by its fans and followers, who “can grab your day of fame by uploading interesting photographs” Consulting Services
- 19. Altruism Idea’s Citizen Journalists project promotes video content posted by general public on serious civic, social issues Consulting Services
- 20. Four Types of Participants They know and also let others They know what know what They add value to They do what you you do you do what you do do on your behalf Followers Evangelists Disciples Co-creators
- 21. • Life Edited Contest To build 420 sq ft Apartment
- 22. • Launched Idea contest
- 23. • Followers: follow the news
- 24. • Evangelists: promote the project by liking, retweeting
- 25. • Disciples: Value add, rate ideas • And Jovoto says that there were close to 70,000 votes
- 26. • Co-creators: Submitters of Ideas • 300 submissions
- 27. , Worksheet Participation Opportunities and Motivators For more help, write to sankar@younomy.com Consulting Services
Hinweis der Redaktion
- There is a need for you to focus on building a community with critical base of participants/followers. True fans, as described by Kevin Kelly, former editor, Wired, are those who are willing to spend at least their one-day salary a year on your products or services. Again, there could be many more ways to define who the true fans are.
- Creating true fans is really tough!
- Kevin Kelly, former editor, Wired, has over 5 million fans, but how many of them are true fans?
- Here is how he tried to find the answer…
- His study revealed that over 36% of 5 million Google Plus friends are not active. They had created a profile but that’s it. They are not home.
- 1000 true fans is just an indicator. You may need only 100 true fans or 1,00,000 true fans, depending on who you are.
- It took over ten years for Sense Worldwide, a co-creation consulting firm, to build a 2000 member network of by-invitation based community of co-creators
- Table illustratingFacebook fans of India’s leading mobile phone companies.
- There are four levels of participants – based on their level of commitment to the project. The category is constant, but the participants do not belong to one category or other for ever. Someone can be a follower today, but can become an evangelist, tomorrow.
- Case example: Life Edited contest of Graham Hill
- Graham Hill’s contest brief …the incentives of his project
- There are followers
- Those who retweet, like the project are evangelists
- Those who offer comments on the submitted ideas…they are disciples
- And those who submit ideas are co-creators.