How Unlikely Partnerships Create Unthinkable Products

1. Co-creative Innovation
G Sankaranarayanan
Director, FORCE
Managing Partner, Younomy
World Co-creation Day, August 8, 2012
Coimbatore

2. Agenda
• Role of Biz
• Innovation
• Types of Innovation
• Co-creative Innovation
• Case Examples

3. The role of business
Business Market

4. Jobs to be done
• “When people need to get a job done, they
hire a product or service to do it for them”
—Prof Clayton Christensen

5. Innovation
• “Innovation is creativity with a job to do.”
John Emmerling, Innovation Consultant

6. Innovation Criteria
Faster
Cheaper
Better

7. Faster
Postal Service Courier Service

8. Cheaper
Landline Mobile Phones

9. Better
CRT Monitor LCD Monitor

10. Types of Innovation
Different goals; different approaches

11. Low Cost Innovation

12. Low-cost Napkin Machine
• Jayaashree Industries, Coimbatore

13. Disruptive Innovation

14. Hydraulic Excavators
• Hydraulic Excavator • Cable Operated Excavator

15. Open Innovation

16. Community Browser
• Firefox • Internet Explorer

17. User Innovation

18. User Generated Idea
• Innovative usage of towel • Branded Nighties

19. Co-creative Innovation
• Democratization of value creation by
collective wisdom to create common good
value

20. Innovation Criteria
Time, Cost, Quality
Inclusiveness
Sustainability

22. Engagement Per X
Industry • Competitors
• Suppliers
Market • Customers
• Non-Users
Regulator • Governments
• NGOs
Society • Public
• Special Interest Groups

23. Unlikely Partnerships
While innovation
per se aims at
creating new
product
propositions, at its
heart co-creative
innovation involves
new partnership
propositions

24. Unthinkable Products
• Mobile Fridge
• Smoke Free Chulha
• AIDS drug in Sachet
• Prisoner Producers
• Agarbatti in 35 SKUs
• Herbal Cure for Quadriparesis

25. Godrej & Boyce

27. Development
Inter-biz Market Regulator/ Host
Post-
Development Public Sector
India
Post
End
Development
Users
Local
Community
Pre-

28. Philips

30. Development
Inter-biz Market Regulator/ Host
Post- NGO
Users
Development
ARTI
Mould Makers
SHGs End
Development
Users
Local
Community
Pre-

31. Cipla

33. Development
Inter-biz Market Regulator/ Society
Post- NGO
DNDi
Development
Doctors
Clinical
Patients
Development
Trial Labs
Local
Community
Pre-

34. Reliance Fresh-Dihar Jail

36. Development
Inter-biz Market Regulator/ Society
Post-
Development Govt Dept
Tihar
Jail
Development
Pre-

37. ITC Agarpathi

39. Development
Inter-biz Market Regulator Society
Post-
SSIs
Development
Govt
Tribals
NGOs
SHGs
Development
Local
Community
Pre-

40. Punarnava Ayurveda

41. Traditional Ayurveda
• Preventive Care and Rejuvenation
• Oil massage
• Food and nutritional supplements
• Hair oil, soaps

42. Diagnosis
• Quadriparesis: Neurology weakness of both
arms and both legs

43. After treatment

44. “Strange Bedfellows”

45. Expanding Scope of Ayurveda
• Auto Immune diseases
• Degenerative Neuromuscular disorders
• Gastro intestinal disorders
• Age related degenerative disorders
• Metabolic disorders
• Diabetes
• De addiction, hypertension, depression

46. Pre- Post-
Development
Development Development
Inter-biz
Allopathy
Market
Regulator
Society

47. THINK BUSINESS
THINK CO-CREATION
THINK CO-CREATION
THINK INNOVATION
THINK INNOVATION
THINK PARTNERSHIPS

48. Thank You
sankar@younomy.com
www.worldcocreationday.com